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Digital Supervisor Analysis

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The first person on my team will be the Digital Supervisor. The supervisor is someone who has a degree in new media and experience with digital advertising. With their knowledge of marketing and new media, there will be a group training to build the team. The general training will take a couple of weeks and will focus on digital advertising. There are URL placements, pixel fires, cookies, unique clicks, individual clicks and conversion percentages, just to name a few. All of this is done on a digital advertising platform, such as CAKE or HAS OFFERS, these platforms are outsourced and maintained by the company themselves. If the team is not properly trained in the daily operation of the platform, they will not be able to succeed at their job. Learning the platform and how the process of digital advertising actually works is essential to building a successful team. This employee will assist in the daily operation of the platform, tracking users, clicks and profit from the sites. …show more content…

The AE is the contact to the outside advertisers. The AE will have a background in sales and a degree in communication or something similar. They will start building their book of business by reaching out to companies for ads they want to bring onto their Target platform. For example, Mossimo is a popular brand of clothing that Target carries. Reaching out to Mossimo and getting them on board would be optimal. The AE can then work with them to get deals such as 20 percent off items, or buy this shirt and get another one for five dollars. These ads will be placed on Targets digital platforms, giving users another reason to visit the

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