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Dinner's Done Assignment

Satisfactory Essays

My assignment to create a three-month, multi-media campaign that will deliver both high frequency and engagement with the target market for Dinner's Done, is no easy task. Dinner's Done is a new line of meal packages that includes all the ingredients needed for a healthy, easy-to-prepare, homemade meal that serves a family of four. Although the campaign will include some combination of television advertising, online advertising, and print advertising, my job is to prioritize one of these options.

I believe the best option of media for Dinner's Done is television. Since our product is focused on families with significant time constraints, TV suits our advertising needs best because generally, families with time constraints will eat around

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