When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact
In his article “The Concept of Discourse Community,” Professor John Swales defines what a discourse community is, following with a list of six different points that a group must align with in order to qualify as a discourse community. These parameters are as follows: “a broadly agreed set of common public goals,” “mechanisms of intercommunication among its members,” the use of “participatory mechanisms primarily to provide information and feedback”, use or possession of “one or more genres in the communicative furtherance of its aims”, “some specific lexis”, and “a threshold level of members with a suitable degree of relevant content and discoursal expertise” (471-473).
An example of a discourse community I choose to talk about in this paper is the JPS Nail Salon located near Elvis Presley Boulevard. I recently became a part of this particular discourse community group by volunteering to help out on the weekends. I thought it would be interesting to dig a little deeper as to how discourse community works out as a whole.
We now know what would be the necessary threshold levels for members who wish to join in such a community, but now we must realize the rest of the questions that need to be answered when talking about the discourse communities. But, what is a discourse community? Well, by definition, a discourse community is a group of individuals whom share similar ideals to one another, and are able to communicate with one another so that they all may be able to achieve a goal. However, as any other term within the English dictionary, there is something more than what was stated to be the definition. And John Malcolm Swales, a linguist best known for his work on genre analysis, would agree with that train of thought. He had stated that when it comes to a
A discourse community comprises of a group of people sharing a common and distinct mode of communication or discourse, especially within a particular domain of intellectual or social activity (Oxforddictionaries, 2017). Some of the discourse communities I consider to be a part of, include an Indian joint family, my peer group, high school education in India, the Apple community and education at Pace university.
From its inception in 1996 until recently, The Fashion Channel (TFC) enjoyed great success by appealing to as a broad an audience as possible. Overall viewer numbers were the main focus, and so long as TFC had no significant competition in terms of the fashion-specific content it offered, this “something for everyone” approach was a winner.
One of the most useful resources for ideas were the Fashion weeks, showing collections of famous and up and coming designers in New York, London, Paris and Milan. The most coveted pieces, cuts, fabrics and colours were noted and further observed on reputable websites / such as Vogue.com, Style.com and Wsgn.com. /and in magazines / Vogue, InStyle, Glamour, Bazaar etc. /. The blogs of well-known fashion bloggers were also visited where
As a young girl, I always wanted to enjoy a job where I could play dress-up all day long. I never fully grew out of loving to play dress-up. When I started growing older, I developed a love for fashion and style. I wanted to find a job that would fit with my love of fashion. So, I started to research to find out that fashion blogging fit perfectly with this dream. However, fashion bloggers accomplish more than just playing dress-up they are writers, inspires, and creators. Typically, they maintain a website to promote the clothing they wear. They link a website to promote the clothing they wear. Depending on the blogger, some will post reviews on makeup, give advice, health tips, or review a trip. Most bloggers maintain a following of over 50,000 people on social media. They inspire their followers. One of the blogger’s goals is to make sure their followers feel like they know them. Last spring, I was at North Park Mall in Dallas, Texas, all of the sudden my favorite blogger was in the shoe section. My friends encouraged me to introduce myself. I never found the courage to talk to her. These women I follow on Instagram, and I look up to them. They want to make their followers feel welcomed and wanted. Since I follow them on a day-to-day basis, I feel as if we are friends even though we have never spoken to one another. Ever since being in Dallas, I felt an obligation to speak to a blogger. I was finally given the opportunity. I set out on a journey and emailed a handful of
Hermès does not chase after market share or profitability, yet it still manages to maintain its edge and appeal, standing at the pinnacle of luxury brands. In this digital age where information is widely accessible, many brands engage in social media as a part of their marketing strategies. For a contrarian company like Hermès, it does not. Their prehistoric internet presence and intentionally displeasurable online shopping presence simply serves to further shroud the brand in secrecy, forcing customers to have to visit their physical store. Simply put, but focusing solely on the quality of their products, Hermès has been able to build and maintain a reputation for their brand, and their value continues to increase year after
It will help Fashion Channel reach higher masses through awareness instead of just the regular cable tv viewership. A larger younger population of fashion enthusiasts will get to know about the Fashion Channel and understand its importance in their respective careers and interests. Additionally, more fashion enthusiasts will be able to subscribe to the Fashion Channel not only through cable tv, but also through its website. Therefore, adding additional viewership and boosting Fashion Channel revenues.
I would recommend in focusing its efforts ‘Fashionistas’. They are the most likely to stay loyal to the network as well as provide new
Provide the latest fashion news, beauty coverage, celebrity style, health and fitness information and videos
When you open the website for the first time you are presented with the option to share your email with them allowing you to get updates on new arrivals and trends. The website is easy to navigate and as you scroll down through the website there are options to see new trends, new arrivals and different styles of jeans. The website is full of slideshows previewing some of the newest and most popular items
The world of fashion is always changing and new trends are always emerging. The ways by which trends and fashion news are communicated to the public has evolved as technology advances. Before television and the internet, it was difficult for designers, photographers, and fashion brands alike to spread word about the latest in fashion to a large mass of people. With the help of modern technology, fashion has made its mark in the world by appearing on television networks, online blogs, social media, and digital magazines.
Every year thousands of fashion magazines flood the newspaper stands and tons of new fashion lines come out each season with the hopes of being better than last season. Book such as “The devil wears Prada” and “Confessions of a shopaholic” hit the shelves and become national bestsellers. Fashion capitals such as Paris, Milan, London and New York turn into meccas for trend followers. Designers and their labels sell millions of dollars in merchandise each year to people from all walks of life. Models, Photographers and media outlets capitalize on these labels making people want to have the latest Must haves of the season. The anticipation grows constantly for the September issue of Vogue. With all these components combined and despite the opposition fashion remains an important factor to society.