Discuss how the six macro-environments (demographic, economic, natural, technological, political, and social/cultural) forces may affect the marketing of a drink or food company.

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

Pollution is a major issue in many communities. It affects the local population and the number of people moving to the area, in addition to the potential workforce. If externalities result in an unsafe community, it will result in fewer residents and less economic growth. Government controls on pollution is very effective if patrolled. Many regulations are not monitored, thus companies often find ways to avoid the regulations. Government officials need to

Today, firms have to deal with a global marketplace; marketers have no other choice. Participation in global marketing has begun to shift from a mere “option” to an imperative. The world is becoming more homogeneous. Distinctions between national markets

Technological advances over the next ten years are projected to grow at an astronomic rate. As business owners you must consider carefully all of the affects the different forms of technological advances will affect your business.

Companies produce new technologies that help americas new and upcoming workforce. New tools are made to help the medical field be more precise and effective in their treatments. New systems of communication and travel have become quickly more available. People have even said that in about four years humankind might be able to live on mars. In our age a new phone comes out every few months, allowing better forms of communication. As we look to the future we see that the tech will really be “shocking.”

Table of Contents1.0 Executive Summary32.0 Situation Analysis42.1 Environment42.1.1 Demographic environment42.1.2 Economic Conditions and trends42.1.3 Social-Cultural environment42.1.4 Technological environment52.1.5 Political Legal environment52.1.6 Natural environment52.1.8 Environmental Opportunities52.1.9 Environmental Threats62.2 Industry62.2.1. Suppliers62.2.2 Consumers62.2.3 New Entrants72.2.4 Competitors72.2.5 Substitute Products (Threat of Substitute products)82.2.6 Industry Opportunities82.2.7 Industry Threats82.3 Organization82.3.1 Strengths82.3.2 Weakness92.4 Marketing Strategy92.4.1 Objectives92.4.2 Analysis of Sales, Profit and Market Share92.4. 3 Analysis of target market(s)102.4.4 Analysis of Marketing Mix Variables112.4.5

Individual Assignment 1: Using a company that you are familiar with, explain how factors in the external business environment influence marketing strategies and outcomes

Moreover, it is not just up to the government to fight pollution. Individuals must also start taking action to fight against it. There are several action people can take, for instance, people can commute to work or school, or start using public transportation. Also, home energy has to be used wisely, in the neighborhoods, people has to form cleaning teams, give a second use to items they do not need, not just throw them away. Such actions will help people save money, and also they will keep a nice neighborhood.

What is the environmental focus of this decade? How will the increased costs of energy, waste management, and pollution affect your ability to succeed in your career?

stores counted on soft drinks to generate consumer traffic, so they needed Coke and Pepsi products. But due

Change and development in technology takes place at almost every second. Even the slightest change in the industry can cause a massive outbreak of invention, directly adding to the huge technological developments.

The effect of the macro environment on Famous Brands ability to perform by assessing and looking at the Macro environment with the use of the tool PESTLE and assessing how each macro factor has an impact on Famous Brands as a business and Famous Brands performance (either negative or positive) and what strategies Famous Brands could use in order to overcome the negative impacts on their business.

Reflect on each of these five topics and discuss how each may have an impact on your target market’s decision-making process.

Because the external environment of any company is ever-changing, opportunities must be sought and taken to succeed and continue to compete in the marketplace. Such opportunities can be derived from a variety of reasons (such as new regulatory restrictions or internal mandates), so taking the time to properly identify prospective opportunities for product development is absolutely crucial for an advantage over existing and potential competitors (Crawford, Di Benedetto, 2015). While many companies' products are in a position where they could likely continue to thrive as they are, seeking and taking new opportunities to sustain product growth could pay off in the long run.

Marketing has evolved through a change in production and consumption due to the advent of new technology (Ranchhod, 2004). The development of technology has also driven the globalisation of communication. During this period, consumers are facing a variety of choices (Jackson and Shaw, 2009). Thus, companies need to actively embrace these changing factors to grow their business and succeed in the marketplace.