Claire Skaggs
E. Abrams
Business Ethics
4 May 2016
CSR: The Walt Disney Company and The Lego Group Everyone knows about The Walt Disney Company and The Lego Group. Whether it be The Walt Disney Company’s many theme parks (Disneyland, Walt Disney World, Shanghai Disney Resort), the different media networks (Disney Channel, Freeform, ABC), or the studio entertainment (Walt Disney Studios, Pixar), everyone has hear of Disney. The Lego Group is very popular as well. Aside from the colorful bricks that make amazing Lego sculptures, they also have theme parks called LEGOLAND. Many kids grow up playing with Legos, or have seen them in stores before. Both of these companies have an impact on children’s lives. While people may know about the companies
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They also have a Disney World Conservation Fund which has supported 112 countries totaling over $20 million in projects. They have also put conserving the environment in different movies they came out with. Examples of these movies are Disney Earth, Oceans, Wings of Life, etc. The profits of these movies have contributed to Disney planting trees in Brazil’s Atlantic Forest, protecting 40,000 of the coral reefs in the Bahamas, and the conservation of 50,000 acres of savanna wildlife in Africa. The Walt Disney Company also made an effort to reduce its greenhouse gas emissions. Disney has reduces its GHG levels 31% since 2012, and hope to reduce GHG 50% by 2020. Disney also uses fuel cells as one of its improvements to be more energy efficient. These companies do great things for the environment. Even though they do some things similarly and some things differently, protecting the environment is something all companies need to do. Another thing these companies are known for is the helping hand they give kids. They help kids become more knowledgeable about the environment, but they also realize children are the future, and want to help them in any way …show more content…
Both of these companies are partners with UNICEF and contribute to this organization. They are partnered with UNICEF because they believe in children rights and early learning. However, Disney first joined UNICEF in 1964 releasing the attraction in their park, “It’s a Small World”. They are both concerned with the future of children. They both believe that play is essential for children and their health. They believe physical activity builds cognitive, social, emotional, and creative skills they will utilize in their development. Another similarity they have concerning children is partners with parents. These companies partner up with parents in hopes of educating children on making the right choices in life. Not only to better the environment, but to make healthier lifestyle choices. These companies do this in different
The Walt Disney Company is considered to be one of the most active family entertainment companies in the world. Primarily Disney became known as an animated film company and a cartoon creator. Later, the company expanded its range of activities into other markets through the Disney stores and theme parks around the world. The Walt Disney Company’s key objective is to be the world’s premier family entertainment company through the ongoing development of its powerful brand and character franchises.
The Walt Disney Company has three major long-term goals for environmental stewardship. Disney emphasizes the term of attaining a “zero” state. These three goals are zero net greenhouse gas emissions, zero waste, and conserve water resources.
As a part of their ongoing effort to reduce their carbon footprint by fifty percent in advance of the year 2020, Disney added a new forty-eight thousand panel solar farm to its Florida theme park and resort Walt Disney World and Epcot Center. The facility is another in an ongoing string of sustainability initiatives enacted
Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme
The Disney Corporation has had both positive and negative effects on American society. Disney has majorly affected both the youth and adults in America by way they interact with each other, what they expect from each other, and how parents bring up their youth in harsh and unrealistic expectations according to Disney. Disney has fostered a strong sense of imagination in the past, present and future youth of America. This sense of imagination is necessary to the development of children when it comes to success in life and self-confidence. The Disney Corporation knows how to work it’s audience for a profit and mastering that skill has allowed Disney to accumulated billions by advertising and selling fantasies to young children and their parents. It’s also these very ideas that influence what Americans believe our government and policies should be founded on. In “The Mouse That Roared” the author states “Education is never innocent, because it always presupposes a particular view of citizenship, culture, and society. And yet it is this very appeal to innocence, bleached of any semblance of politics, that has become a defining feature in Disney culture and pedagogy” (Giroux 31) This quote defines Disney at large. Disney has created the idea of ‘imagination’ in American society and perpetuates it in everything America does and influences everything America stands. In everyday American life, politics and business, The Disney Corporation has a hand in it.
The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. When a person mentions a theme park, Disney is the first park that comes to mind. They were not the first theme park, but they have mastered the art of creating memories for adults and children alike. As a former employee of Disney I can vouch for the amount of effort that goes into
Disney has the organization called ,“Disney VoluntEARS hours performed by our cast members to the local economies, we support through job creation, tax revenue and the use of local suppliers and contractors”("Community", n.d.). With their voluntEARS program they, “build playgrounds and community gardens to raising funds for disaster relief to volunteering in children hospitals” ("Community", n.d.). Disney has charity events where they give back locally, nation, and globally. They are designed to get people more involved in their community and more involved in global problems. Disney has the Disney Worldwide Conservation funds to help conserve wildlife all around the world. Disney is a big focus on the environment and getting people to volunteer.
Disney difference is a marketing strategy that allows Disney to stay competitive in the industry. In terms of corporate strategy, Disney adopts a corporate credo to convey the company’s values. Its purpose is to ensure the company employees are ethically on the right track during
Walt Disney Company for eighty years has captured the attentions of millions of people around the world, offering family entertainment at theme parks, resorts, recreations, movies, TV shows, radio programming, and memorabilia (David, 2009). Today, Walt Disney possesses four main business segments: Disney Consumer products, Studio Entertainment, Parks and Resorts, and Media Networks. Each of Disney's business units increased profits apart from its interactive division, which was recently restructured (Garrahan, 2011). By combining Disney's long history with the commitment to quality, Disney Consumer Products has had a large and steady presence in the toy marketplace (Anonymous, 2010). Studio entertainment has been somewhat of
The Walt Disney Company, according to an EPA report based on 2005 records, “has reduced an equivalent of more than 71,000 metric tons of carbon dioxide” (Disney, 2008). Continual planning and organization is underway to enhance green building designs for all Disney hotels by next Earth Day. Disney’s officials say they are very committed and with great leadership and control it is definitely possible (Disney, 2008).
Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different
Euro Disney with its partner the Group Pierre & Vacances Center Parcs have announced plans to open a sustainable resort concept in in Seineet-Marne, France. With a focus on conservation and renewable energy, one of the clean energy highlights of the resort will be its geothermal heating system. 78 degree celsius water sourced below the earth's surface will heat the entire facility and produce no greenhouse gas emissions. Targets which the companies will use to reduce the resorts ecological footprint: Zero carbon Local and sustainable food Zero waste products Sustainable transportation Sustainable water Local and sustainable materials Local partnerships and fair trade
As their name and ideal, Lego has been beloved by the children as well as the parents for decades. Not only as plastic toy bricks, but also effective educational tools, the LEGO Company enjoyed continuous growth and broaden the global brand value. The LEGO brand moved to third place in 2002/2003 with only Coca-cola and Kellogg having greater respect among families with children. Even though as the overall toy market faces challenges, LEGO’s revenue and profits are increasing rapidly, especially since 2005. This profitability didn’t change even in the current recession in the global market. The LEGO Group achieved record-breaking profits in
the Lego offering the company has a strong association with contemporary IT, design and manufacturing
Lego is one of the most recognizable companies across the world. The Lego Group was founded in 1932 by Ole Kirk Kristiansen and has since been passed down from generation to generation, currently owned by Kjeld Kirk Kristiansen. The Lego Group has headquarters in Billund, Denmark and main offices in USA, UK, China, and Singapore. The Lego name originated from the abbreviation of two Danish words “leg godt” meaning “play well”. The present-day Lego brick was launched in 1958 with the interlocking principle which allowed for an infinite amount of building possibilities. Because of the Lego Groups mass size there also comes a very precise corporate structure. The Lego company is operated in a five-member Management Board. The Management Board consists of the Chief Executive Officer(CEO), Chief Marketing Officer(CMO), Chief Financial Officer(CFO), Chief Commercial Officer(CCO), and the Chief Operations Officer(COO)/Chief HR Officer(CHRO). From there it is further broken down into a 21-member Corporate Management and a board of directors. This corporate structure allows for individual departments to work successfully within the larger corporation. With the Lego Groups mission to “inspire and develop the builders of tomorrow” they have become one of the world’s largest manufactures of toys, valuing imagination, creativity, fun, learning, caring, and quality.