Disneyland Paris

1410 Words Nov 29th, 2011 6 Pages
“In a Magical Kingdom not so far away - somewhere between a place where you wish upon a star and dreams come true - Disney heroes and heroines live in fairytales that are, happily, never ending...” (disneylandparis.co.uk 2011)

Source: http://disneylandparisdeals.net/cheap-disneyland-paris-deals/

INTRODUCTION

Walt Disney opened his first Disney Park in California in 1955 with a pride of the US President Ronald Reagan being one of his guests (disneydreamer.com 2011). The success was followed by opening Walt Disney World in Florida in 1971 and in Tokyo in 1983 (Owen 2011). The performance and popularity of the Japanese subsidiary resulted in making the company’s CEOs search within the Old Continent- considering the UK, France,
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Therefore, the company could adjust to little extend the tailoristic approach to suit Japanese employees and avoiding HR issues (Owen 2011).

Secondly, the shops are twice as much crowded than in Europe as people tend to spend as much time on rides due to the high entrance fees. Moreover, the time spent in the Japanese and U.S. parks is likely to be enjoyed by visitors in every age for longer holiday compare with Europe where the theme park is primarily a target for short family trips with children who are also not willing to take their children from school outside the holiday(Euro Disney S.C.A 2004).

‘’MICKEY MOUSE EATS BIG MACS, DRINKS COKE AND DOES ITS COMPUTING WITH WINDOWS(Armstrong $ Kotler)’’

In Times Daily 7 April 1992 that Disneyland- according to several scholars and intellectuals- is ‘’Cultural Chernobyl’’, only assaulting French culture . Max Gallo, a former spokesman of Socialist Government pointed out that Disney characters ‘’are to culture what fast food is to gastronomy’’. Marc Soriano, a specialist in fairy tales added that the characters: ‘’make better commerce than folklore or tales.’’(Ganley 1992).

On the other hand, Sorbona University students did not feel
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