Does Your Digital Marketing Blueprint Have the Power to Impact the Business Landscape?
By Logan Nathan | Submitted On October 20, 2014
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Expert Author Logan Nathan
When clients approach me to help them design and implement a digital marketing strategy, one of the first things I notice very often is that they find it very challenging to go about creating a digital marketing blueprint in this age where new media are sprouting at an astonishing pace.
Social
Social media has now taken over from traditional search. Why has this happened? Let me explain. In today 's market, people are exposed to more and more scams and are wary of being ripped off. TRUST is the new currency of the market. Product and service reviews on social media are generally unbiased and more people are relying on these, rather than testimonials on a business website, which always present a rosy picture. So that 's where your prospects go first.
A survey done by Hubspot among 3,300 participants from 128 countries including Australia revealed conversion rates for leads through social media are 13% higher than the average conversion rate using traditional media and double that of
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The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.
Appears that anywhere you look today you will find someone using social media. With advertisements and commercials even billboards Social Media appears to be anywhere you look. Social Media is such a big thing today, according to study provided by the website Socialnomics, individuals devote 700 billion minutes every month on Facebook (statisticbrain.com). Social Media has now become so much better for advertising that it is changing how business is done.
3. How do you explain the statistic that “social media-based sales leads were two to five times more likely to close sales than traditional leads?”
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The digital marketing action plan outlined in our report reflects the results of our research in similar fields within a national and international marketplace.
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Obviously, if you don 't have an existing plan, then you need one ASAP. At the end of this post, you will find a collection of valuable resources and templates to help you create such a plan. In the meantime, continue reading through as the content here too offers valuable insight on what goes into a digital marketing plan.
Social media has created a new outlet for sales prospecting. A quick scan of any public place will yield the same conclusion. People everywhere are using their phones and other electric devices for everything. A lot of the time that people spent communicating to others through the use of social media. Social media has created numerous venues for large groups of people to discuss things. Keen sales representatives can use this as a new opportunity to find additional sales leads. Many are beginning to view prospecting through social media as a new and promising method in sales. The conversation of sales prospecting through social media has generated several articles with a range of opinions.
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