Dominos Case Analysis Essay

The fast food industry has played a role in America’s economy. Fast food restaurants are the leaders in so many different things. They lead in marketing and jobs employed. “The tremendous success of the fast food industry has encouraged other

It owns the sole master franchise privileges for the Domino 's trade name and system in several parts mainly in Australia, New Zealand, France, Belgium, The Netherlands, Japan and the Principality of Monaco. Globally, it sells more than 1 million pizzas a day in roughly 1300 stores across 6 countries, 9000 in over 60 countries and 600 over Australia and New Zealand. It functions as a quick service pizza restaurant whereby it is differentiated because QSR retailers are recognized as acquiring incorporated management with required standard menus and pricing unlike smaller outlets.

In terms its overall significance of the restaurant industry, almost 10% of the US workforce has employed in this industry & generated 1.5 million new jobs. From global perspective, fast food restaurant's accounts for more than 90% of total world’s sale. At the start of 2012, industry shows a relatively positive trend. However, during the second quarter of the year, it appears to be slackened while reflecting macroeconomic concerns. From global economic perspective, the industry appears to be at the most receiving end, a stronger currency value, uncertainty around the election of new US government, a slightly higher cost of food supplies, a slow-moving labor market & an increased number of restaurants in the industry, all these factors along

The restaurant industry has been booming since the 90’s to now. With over 600,000 restaurants in the United States alone, and about 14.4 million employees

From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.

According to National Restaurant Association the restaurant industry covers one million fast food service locations in the U.S. and employs 14 million people. Globally, fast food generates a revenue of over $570 billion and it is expected to exceed $780 billion in 2016. Furthermore, the industry expects an annual growth of 2.5 percent for the next several years. The United States generated a revenue of $200 billion in 2015. In the restaurant market share 48.5 percent are covered by full service restaurants, which means that the QRS segment has sales of 51.5 percent and is supposed to grow

The moderate growth rate of the restaurant industry results in many competitive rivalries and the nature of business allows customers to switch freely. Therefore, among porter’s five forces, the pressures from substitute products tend to drive the most competition in the restaurant industry today (Restaurant 2015). In addition, restaurants face the threat of customer’s ability to choose other leisure activities such as going to the movies, bowling, or other social outings (Restaurant 2015). To effectively compete under such conditions, restaurants are heavily investing in brand building to create customer loyalty. Another trending strategy used to increase customer returns is servicing beyond food and beverages; restaurants are heavily investing in providing individualized, memorable and entertaining

According to the National Restaurant Association (2011), 2011 Florida restaurant sales are projected to be $30.1 billion in sales with Florida having 34,035 restaurants in 2009. The NRA (2011) states that in 1955 25% of each dollar spent on food was in a restaurant compared to 49% presently. Given this growth trend, restaurant owners are faced with ever increasing demand being offset by concurrent competition growth. To drive customer growth and repeat business a detailed examination of the literature is necessary to determine what others have found to be dominate factors in accomplishing this goal.

Quick Service Restaurants have been serving swift and tasty meals since the 1930’s. The industry focuses on a high speed product with a low cost for the satisfying convenience of the valued customer. Behind every commercial, smiling employees serve their customers as they cheerfully claim to adore their job, famous logos line highways that serve as a friendly reminder of the familiar, and “now-hiring” signs deck the interior of hundreds of restaurants that beckon it’s beholders to become part of the great family that is the fast food industry. In fact, to the common eye, the industry seems optimistic, a venue of opportunity – at least for the meanwhile – and an environment of simplistic means. Hardly ever do you hear about the costs of

The fast food, or quick service restaurant industry (QSR), represents approximately 200,000 restaurants and $155 billion in sales in the U.S. alone, they are one of the largest segments of the food industry (Hoovers, 2011). This segment of the restaurant industry is “highly competitive and fragmented… number, size and strength of competitors vary by region, market and even restaurant. All of these restaurants compete based on a number of factors, including taste, quality, speed of service, price and value, name recognition, restaurant location, customer service and the ambience and condition of each restaurant” (Chipotle, 2010).

The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this. Marketing also plays a big part to more people eating fast food. It’s in our culture in America to expect fast food companies to market and strategize their ways to make us, the consumers, to buy more food and consume more food so they can make more profit. Especially now with commercials and social media. The fast food industry has thrived in the modern era. It’s thriving so much, the industry is growing faster than the U.S economy, at

The service industry is incredibly divers. There are different scales, menus, ambience and customers, but all these businesses have a common goal to sell food and beverages to a target market they hope will be stratified, and they hope to be profitable (Ojugo, 2010). To make the restaurant business successful and make it stand out, the right choice of suppliers, merchandising of the product and every step is an indispensable element.

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza

From the very start, reliance on delivery and a focus on more efficient, streamlined processes (often at the sake of quality or customer satisfaction) were crucial aspects of the company’s business model. Because the shop itself was very small and had little room for sit-down diners, Tom hired laid-off factory workers and offered them commission to drive and deliver pizzas to nearby towns. The early focus on deliveries helped spread the brand quickly, and was a critical reason for Domino’s quick success as it allowed the shop to serve a greater volume of customers than other pizzerias that did not have delivery service. Additionally, Tom would always look for ways to improve profits by streamlining practices. For example, he would often drop items from the menu spontaneously if he was shorthanded at the shop. Though this would often upset customers, he found that volume and profits increased every time he did this, which led to Domino’s focus on a simpler, more “traditional” menu. As operations and popularity increased for the shop, its original owner decided to retain the name “DomiNick’s”. Unable to come up with anything, Tom Monaghan resorted to posting a YellowPages ad asking fornew name suggestions. A driver named Jim Kennedy happened to see the ad and submitted his suggestion, “Domino’s Pizza”, and the rest, as they say, is history. The company incorporated under its new name in 1965. With

The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.