Don Peppers And Martha Rogers Analysis

Customers want the business to produce quality products at reasonable price. You have different types of customers. There are different types of customers there are loyal ones, young ones, elderly, family or one-time customers.

All market evidence should be linked to the customer, as opposed to competitors or the own product. A customer oriented management can keep a growing company

In Thomas Hine’s article What’s in a Package he talks about the importance of packaging and how influential it is in consumerism. He allows people to see packaging in an entirely new light and informs people about the importance of packaging. Packaging gives us an expectation of the product. From how many calories it may have to how long it has been made. Packages are everywhere all the time. Most commonly found in stores but also in people's houses and on television shows. Things from cereal boxes to perfumes bottles elicit emotional responses from people that connect them to the packaging of the product. Three specific products like this are Kellogg’s cereals, Alcohol brands, and toilet paper brands. Each of these products has its own unique way of reeling in potential buyers and keeping customers loyal.

keep an existing customer than finding new ones. A major part of the customer service, especially in a retailing

Specialized products, being marketed to a specific sector, also have a unique opportunity to market directly to a target audience. Being aware of the differences in marketing to mass audiences and the targeting of specific groups, is a valuable arrow in the quiver of a marketer. Comparing the differences in the older generations gives the marketer an insight into how to mass market, while targeting the groups as a whole. There is also an interesting opportunity for the marketer to target a very specific group for specialized products. While the job of the marketer remains the same, the methodology must be different to reach the intended audiences.

Who they are: If you sell directly to individuals, find out your customers ' gender, age and occupation. If you sell to other businesses, find out what industry they are in, their size and the kind of business they are. For example, are they a small private company or a big multinational? Knowing this can help you identify similar businesses that you could target.

Do you really know your customers?  In recent years, managers have come to realize the importance of measuring and maximizing the lifetime value of individual customers - and with good reason.  After all, why spend valuable marketing dollars to attract and retain minimally profitable customers when you can spend the same amount - or less - to capture and cultivate more profitable ones?

The task of marketing is to identify consumers’ needs and wants accurately, then to develop products and services that will satisfy them. For marketing to be successful, it is not sufficient to merely discover what customers require, but to find out why it is required. Only by gaining a deep and comprehensive understanding of buyer behaviour can marketing’s goals be realised. Such an understanding of buyer behaviour works to the mutual advantage of the consumer and marketer, allowing the marketer to become better equipped to satisfy the consumer’s needs efficiently and establish a loyal group of customers with positive attitudes towards the company’s products.

Ever since companies began manufacturing their products in large quantities, they have needed to convince consumers to buy the product. Before WWI, most consumers were happy to purchase a manufactured product because it was cheaper and convenient. However, as more companies began offering more and more goods, businesses needed to stand out from the crowd in order to make a sale. Over time, Marketing has changed and evolved to become an integrated function of many companies today.

Sometimes it’s not so important that your product fits the exact needs of the segment you target; rather, it’s vital that customers perceive that you do, even if it’s not true. In order to achieve this, the proper amount of advertising and sending the appropriate message are both vital.

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

Consumerism has played an important role in our society today. Whether it is the shoes we wear or the shampoo we use in our hair, the idea of being a consumer and what products attract us contribute to how we identify ourselves within our society. When people go the store to purchase a product, they tend not to think how the package affects them. Thomas Hine’s “What’s in a Package” emphasizes how packaging is essential to attract a customer to buying the given item. He further explains that not only do these packages subconsciously affect customers, the product can also say something about the person based on their purpose of buying it. In addition, Hines also expresses in his article that the way a package is presented to us as consumers affects our expectations when purchasing the product and how each package in the store is competing for our attention. These numerous choices of items come in all different shapes and sizes, and there are different ways in which these items appeal to each consumer. For instance, the bold letters or the bright colors can catch the attention of a buyer. Even the amount of information provided in the item or the ingredients used can play a factor on whether this product is the right product to consider buying. Packaging is key for an advertisement to be successful.

The birth of ‘Marketing’ happened centuries ago where vendors in ancient times tried to seduce the oncoming customer by chanting in loud noises and catering to the customer needs by negotiation of price or assumption of what they might need aside from what they were actually looking for. Over the years, this process has been refined, given a

Marketing activities do not take place in a vacuum, and in developing the marketing mix the marketing environment must be taken into account. There may be legal/morale restrictions on advertising, for example cigarette companies are governed by huge restrictions on advertising their product, so they must find legal and morale ways of gaining consumer awareness. Also certain products have to pass health and safety standards, especially children's toys. In order to do this the design may have to be changed slightly, possibly moving away from the aim of consumer satisfaction. This suggests that it may be difficult and sometimes impossible to maintain the aim of consumer satisfaction, as there may be external factors prohibiting it. However it is the consumer who will inevitably decide the fate of a company, so a firm would do well to conduct its marketing activities as best it can with the consumer central and maintain a close and watchful eye on the dynamic nature of the macroenviroment and microenviroment.

target markets with respects to that product. For this reason, in this report I picked