16. What 6 factors may reduce/ restrict or prevent service recovery?
- Not listening
- Lack of respect - Inadequate materials or supporting equipment
- Poor or inadequate communication
- Lack of training
- Work conflict
17. What 3 pieces of information should try to find out from your existing customers whilst researching their needs?
- Delight your Clients
- Ask for Feedback
- You might want to know what industry they operate in and their size.
18. What 3 pieces of information should try to find out from your potential customers whilst researching their needs?
- You should also try to find out what they think about you and your products and services.
- You should to know how they buy
- You should to know what they expect of you
19. List and explain 10 things you should know about your customer
- Who they are: If you sell directly to individuals, find out your customers ' gender, age and occupation. If you sell to other businesses, find out what industry they are in, their size and the kind of business they are. For example, are they a small private company or a big multinational? Knowing this can help you identify similar businesses that you could target.
- What they do: If you sell directly to individuals, it 's worth knowing their occupations and interests. If you sell to other businesses, it helps to have an understanding of what their business is trying to achieve.
- Why they buy: If you know why customers buy a product or
Customers want the business to produce quality products at reasonable price. You have different types of customers. There are different types of customers there are loyal ones, young ones, elderly, family or one-time customers.
That is why we need to know the company, its product and its market, and define objectives to transmit values to a potential audience.
Having knowledge of your consumer and them of you verse having them have knowledge of your business will draw them to the front door of your business.
Make a customer analysis and segment the market. What impact does your analysis have on the current business model of the company?
Gather information about its potential and current customers, this helps to understand the customer, improve their services and make more informed decisions hence reducing risk.
Markets consist of buyers that differ in their needs, wants, resources, locations, buying attitudes and buying practices. To reach customer insight, it is important to understand the needs of different segments and to communicate pertinently to them (Brown L, Brown C, Gallagher SM, 2008).
This section will focus on customers’ needs, identifying collaborators and their strategic goals and identifying the competition that provides similar products.
As an HR practitioner it is important to indentify the needs of customers and prioritise the needs of each. Three examples of different customer and a need for each:
4. Get feedback from customers, suppliers and other key business partners; consider using interviews or surveys in areas such as customer satisfaction.
After creating your vision, try to discover what the customer wants or what their vision is. The customer will focus on just one or two things and it will be up to you to fill in the gap with your vision. You will then pick and choose which ideas you want to use to complete or build up your vision. Not every idea of the customer will be used or has to be used. Some ideas may not be feasible or even applicable to what you have envisioned.
Understanding who your customers is crucial for the success of the company. If you can identify who your customer is you can provide them with good services. In order to companies to be successful at this long term they will need to get to know there customers in order to continually cater to their needs. At Garmin International our customers base includes just about everyone in some sort of engagement. This is because the company ranges from aviation products to consumer electronics. Within the outdoor segment of the business the range of customers can vary anywhere from dog trainers to outdoor thrill seekers.
Gain insight into the current market segments and growing sectors of the population, along with generational data.
To understand the customer gap like, what the customers expect from the company on various parameters.
2. Then we need to understand the customers with whom we have been successful and why.
Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives. You can use this knowledge to create marketing strategies that take advantage of your competitors ' weaknesses, and improve your own business performance. You can also assess any threats posed by both new entrants to your market and current competitors. This knowledge will help you to be realistic about how successful you can be.