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What Factors May Reduce And Prevent Service Recovery?

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16. What 6 factors may reduce/ restrict or prevent service recovery?

- Not listening

- Lack of respect - Inadequate materials or supporting equipment

- Poor or inadequate communication

- Lack of training

- Work conflict

17. What 3 pieces of information should try to find out from your existing customers whilst researching their needs?

- Delight your Clients

- Ask for Feedback

- You might want to know what industry they operate in and their size.

18. What 3 pieces of information should try to find out from your potential customers whilst researching their needs?

- You should also try to find out what they think about you and your products and services.

- You should to know how they buy

- You should to know what they expect of you

19. List and explain 10 things you should know about your customer

- Who they are: If you sell directly to individuals, find out your customers ' gender, age and occupation. If you sell to other businesses, find out what industry they are in, their size and the kind of business they are. For example, are they a small private company or a big multinational? Knowing this can help you identify similar businesses that you could target.

- What they do: If you sell directly to individuals, it 's worth knowing their occupations and interests. If you sell to other businesses, it helps to have an understanding of what their business is trying to achieve.

- Why they buy: If you know why customers buy a product or

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