preview

Douglas James Ashwell Rhetorical Analysis

Good Essays

Rhetorical Analysis of Douglas James Ashwell’s Article;
The challenges of science journalism: The perspectives of scientists, science communication advisors and journalists from New Zealand
Taylor Cunningham

Part 1: Overview

With the swift advancements in technology and the speed in which information can be accessed, journalism and the media are undergoing a transformation. Science journalism appears to have taken the backseat compared to other areas covered by the mainstream media. Douglas James Ashwell (Senior Lecturer, School of Communication, Massey University) investigates the quality of science coverage in his article ‘The challenges of science journalism: The perspectives of scientists, science communication advisors and journalists …show more content…

The existing conversation on this topic appears to be heavily debated, with various solutions to the problem being presented. However, there is a clear division of opinion between scientists and journalists in this conversation. This is where Ashwell’s inspiration for his research may have come from, as he attempts to fill the void of communication between these two professions. Ashwell points the reader to this void, through evidence of conflicting views. For example, Bucchi’s proposed solution of journalists having more time to write, research and become more science educated (p. 380). This conflicts with Irwin and Wynne’s discussion in Misunderstanding Science?: The Public Reconstruction of Science and Technology. These authors argue that science must be communicated in a social-cultural context, to be absorbed and truly appreciated by the public (p. 380). His conducted interviews with scientists, science communication advisors and journalists, add an extra layer of depth and accuracy to his article. Through this, it is evident Ashwell is attempting to contribute a balanced analysis, rather than focusing too much on a specific side of the

Get Access