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Dropbox it just works

Decent Essays
Case Question 1 – DropBox 1. Dropbox is a late mover in a crowded space. What opportunity did Houston see? Specifically, what are the key elements of Dropbox 's current business model? Houston saw the opportunity to build a product which would allow the users to upload their work and synchronize them immediately. Houston came up with this idea as he felt the need of this product by himself by forgetting his USB stick as he wanted to work in the bus. So Houston decided to start and develop a prototype of his idea. This prototype would allow its users to upload their files and use as much data space as needed. Regarding the business model Houston and Ferdowsi invented some several key elements in their product. One of the first key…show more content…
Houston figured out that his potential users, which would be his target group, where already technically adept but that due to the simplicity of the product and expansion of the internet it could rapidly grow. So his following key element was the realease of a single version for all users and using the “Trojan Horse” strategy to expand. To earn revenue Dropbox used the Freeware model which means that 2GB were given free and the additional
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