eCommerce Strategy
Introduction In this assignments I will discuss internet customer expectation and how much they differ from high street customers, the potential impact of ecommerce applications and planning and managing an ecommerce strategy. I will also discuss the risk of linking business systems to the internet.
Impact of e-Commerce on business
Internet customers’ expect to have 24/7 service that is quick and easy with little to no contact with human members of staff. Speed is key. Maintaining a quick and high performing website is integral to ecommerce success, particularly during high demand times. Internet customers will become frustrated quickly if access is slow or not attainable and so will give up and try another rival business due to the ease of being able to visit multiple competitors within minutes. Surveys have shown that customers get frustrated with e commerce sites due to pop up adds, difficulty with finding specific items, service isn’t as good as in the actual store and the service isn’t personalised. For ecommerce businesses, customer expectations have become very high. They want cheaper products, in good condition with a quick delivery time and good customer service if they were to come into contact with an employee.
When a business becomes a click business or adds on to an existing brick, then their target customers increases and could become global, whereas with solely a brick business their customers are restricted to those within the
The definition of E-Commerce or E-Tailing is replacing the traditional relationship of buying and selling in person or the phone with the use of the Internet, Smart Phones and networking. The more people that use the Internet regularly, the more Internet commerce increases. This causes a continual loop of improvements and innovations of which businesses must be aware. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. E-commerce has changed business models globally, and allows customers to engage in the process of shopping either online or to a destination. Brick and mortar stores do have a conundrum do you want traffic into the store, or do you want the sale based on ease of shopping and/or convenience? (Eisingerich).
As a result, the company could not cope with the growing and changing need of the customer and started losing them gradually. According to Michael Hammer, customers want more products from less money, more quality and service and more flexibility and convenience and more innovation. While the organization had been expanding in size and competence level, productivity was affected and quality decreased. It was very difficult to fulfill the needs and wants of powerful customers who have the ability to search for best service, quality, technology, innovation, etc.
I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national
E-commerce is the online transaction of goods and services, which has completely revolutionized business and the way in which businesses can operate. It’s now easier for customers to compare prices/products with a little time spent browsing the Internet opposed to dragging themselves to the stores. This means that e-commerce is having an impact on what and how much businesses sell, therefore influencing the profits the business gets. In this essay I will consider whether an e-commerce strategy is the best way for a business to increase their profits, or whether e-commerce is not the best strategy to do this. I will be arguing that
Here at Travel Weekly one of the representatives at Virgin Atlantic have honoured us by writing an article about 'A day as a representative '
Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.
It is important to note that in the recent past, technology (and most particularly the Internet) has effectively changed the way people conduct business. Today, most businesses have come to the realization that to remain relevant in a highly competitive marketplace; they must fully exploit the opportunities presented by both technology and the Internet. In this text, I discuss a number of issues arising out of my resolve to engage in e-Commerce as the owner of a small clothing store along the Jersey Shore boardwalk.
The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.
E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market
This research project was carried out to identify the reason for popularity of online shopping, to describe why eBay and Amazon became successful without having a High Street store, to compare eBay and Amazon in terms of revenues and customer’s opinions and to develop ideas on how they could improve their performance
This report comprises of the information concerning the e-shopping and other website business, the findings are compared to two nations (U.S and China) concerning the familiarity and use of various tools that will help enhance the e-shopping businesses. In addition to this, the recommendations provided openly give some nitty-gritty details on how this business can be improved in order to attract
The quality of the internet on the purchase process has been found to affect customers’ purchase decisions, satisfaction, and loyalty in online retailing (Zeithaml et al., 2002; Wolfinbarger and Gilly, 2009). Hence, to be competitive in the market place, internet is the paramount and as the new ways for the customer to interact directly with a firm. Besides that, the internet is responsive and convenient for customers in the online purchase process. Through internet, the firms being able respond to the unique needs and wants of individual customers by providing the “right content in the right format to the right person at the right time.” Retailers can facilitate a convenient and responsive online purchase process, serve their customers better, improve customer satisfaction and increase retention.
In recent years, larger companies have included more and more online processes because customers are becoming more engaged with the internet, wanting to do everything by themselves. By cutting much of the traditional companies expenses through the use of eCommerce, virtual companies are stealing established companies market by offering better prices in the online market. According to Markus, T. (2008), e-commerce is an electronic market in which electronic sellers and buyers gather in order to negotiate for products and services. E-commerce gives the consumer multiple options since the Internet contains endless number of products and services (Markus, T. 2008).
Online shopping is a virtual platform in which consumers are able to purchase good and services through the Internet. Founded in 1979 by Michael Aldrich, it has since become a phenomenon that over 70% of the British public admits to have had some form of experience. It is for this reason understanding the process involved with online shopping behaviour is a priority issue for many specialists’ marketers wanting to gain an advantage in the highly competitive and promptly expanding ‘virtual’ marketplace. This desire to gain a solid platform for online sales comes at no surprise given the budding expansion of the Internet particularly in terms of transaction volumes and business penetration. Considering 50 percent of Internet users are
Despite the rapid growth of E-commerce sites, 43 percent of the them fails, and the difference between the success and the failure is consumer experience, according to Ecommercetimes.com. The Dotcom Survival Guide reported there is still one resource left untapped that can save dotcoms from failure. It's the one resource that historically is most ignored in favor of ads, press, and flashy features yet it's the one resource that can lead dotcoms to survival. That resource is customers. Customers can provide the revenues needed to attain profitability. Customers can give the word-of-mouth marketing to drive traffic. Customers can give the feedback needed to continually improve the website.