Customer Expectation And How Much They Differ From High Street Customers

The definition of E-Commerce or E-Tailing is replacing the traditional relationship of buying and selling in person or the phone with the use of the Internet, Smart Phones and networking. The more people that use the Internet regularly, the more Internet commerce increases. This causes a continual loop of improvements and innovations of which businesses must be aware. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. E-commerce has changed business models globally, and allows customers to engage in the process of shopping either online or to a destination. Brick and mortar stores do have a conundrum do you want traffic into the store, or do you want the sale based on ease of shopping and/or convenience? (Eisingerich).

I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national

As a result, the company could not cope with the growing and changing need of the customer and started losing them gradually. According to Michael Hammer, customers want more products from less money, more quality and service and more flexibility and convenience and more innovation. While the organization had been expanding in size and competence level, productivity was affected and quality decreased. It was very difficult to fulfill the needs and wants of powerful customers who have the ability to search for best service, quality, technology, innovation, etc.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

It is important to note that in the recent past, technology (and most particularly the Internet) has effectively changed the way people conduct business. Today, most businesses have come to the realization that to remain relevant in a highly competitive marketplace; they must fully exploit the opportunities presented by both technology and the Internet. In this text, I discuss a number of issues arising out of my resolve to engage in e-Commerce as the owner of a small clothing store along the Jersey Shore boardwalk.

E-Business is the organisation of conducting business by means of the web. According to the Retail Week (Bowden, 2015), online sales have developed by 14% from 2013 to 2014 with it surpassing £100bn. The expanding popularity of online retail predicts that online sales are predicted to increase by 12% in 2015. This report will explore the future for retailers like Marks and Spencer and the key characteristics required for continued successful operations.

This report comprises of the information concerning the e-shopping and other website business, the findings are compared to two nations (U.S and China) concerning the familiarity and use of various tools that will help enhance the e-shopping businesses. In addition to this, the recommendations provided openly give some nitty-gritty details on how this business can be improved in order to attract

This research project was carried out to identify the reason for popularity of online shopping, to describe why eBay and Amazon became successful without having a High Street store, to compare eBay and Amazon in terms of revenues and customer’s opinions and to develop ideas on how they could improve their performance

Traditionally the retail industry has been understood as a connecting factor between manufacturers or wholesalers and consumers through conveniently located and easy accessible market places (AGPC 2011). However, the rapid advancements in technology, and specifically the evolution of the internet and e-commerce and online retailing has eliminated the physical requirement for a ‘meeting place’, providing consumers with the same end result, but now with increased efficiency and from the convenience of their own home. E-commerce is simply understood as a process of electronic transactions enabled by the exchange of, and payment for, goods and services between businesses,

In recent years, larger companies have included more and more online processes because customers are becoming more engaged with the internet, wanting to do everything by themselves. By cutting much of the traditional companies expenses through the use of eCommerce, virtual companies are stealing established companies market by offering better prices in the online market. According to Markus, T. (2008), e-commerce is an electronic market in which electronic sellers and buyers gather in order to negotiate for products and services. E-commerce gives the consumer multiple options since the Internet contains endless number of products and services (Markus, T. 2008).

The quality of the internet on the purchase process has been found to affect customers’ purchase decisions, satisfaction, and loyalty in online retailing (Zeithaml et al., 2002; Wolfinbarger and Gilly, 2009). Hence, to be competitive in the market place, internet is the paramount and as the new ways for the customer to interact directly with a firm. Besides that, the internet is responsive and convenient for customers in the online purchase process. Through internet, the firms being able respond to the unique needs and wants of individual customers by providing the “right content in the right format to the right person at the right time.” Retailers can facilitate a convenient and responsive online purchase process, serve their customers better, improve customer satisfaction and increase retention.

Despite the rapid growth of E-commerce sites, 43 percent of the them fails, and the difference between the success and the failure is consumer experience, according to Ecommercetimes.com. The Dotcom Survival Guide reported there is still one resource left untapped that can save dotcoms from failure. It's the one resource that historically is most ignored in favor of ads, press, and flashy features yet it's the one resource that can lead dotcoms to survival. That resource is customers. Customers can provide the revenues needed to attain profitability. Customers can give the word-of-mouth marketing to drive traffic. Customers can give the feedback needed to continually improve the website.

Online shopping is a virtual platform in which consumers are able to purchase good and services through the Internet. Founded in 1979 by Michael Aldrich, it has since become a phenomenon that over 70% of the British public admits to have had some form of experience. It is for this reason understanding the process involved with online shopping behaviour is a priority issue for many specialists’ marketers wanting to gain an advantage in the highly competitive and promptly expanding ‘virtual’ marketplace. This desire to gain a solid platform for online sales comes at no surprise given the budding expansion of the Internet particularly in terms of transaction volumes and business penetration. Considering 50 percent of Internet users are

E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market

A number of factors have contributed to the success of ecommerce. To begin with, unlike traditional buying and selling of goods and services, ecommerce brings an enhanced level of convenience. For this reason, customers have identified that they no longer need to travel long distances in the search for products they could easily find online while still in the comfort of their respective homes. As Kroenke (2013) observes, organizations like Amazon.com are even making it easier for customers to make informed buying decisions by amongst other things providing a platform for them to provide product reviews. Next, businesses have also come to the realization