E-Trade Marketing Plan

The electronic banking has various advantages than the traditional banking system which is simple and convenient for the users. The advantages are-

As part of the Course ADO13, Fashion and Textile Merchandising at RMIT University, we (Rebekah Best, Vy Costen, Daniyal Malik, Jessica Pola and Madeline Whelan) have created the following formal Marketing Plan, which was conducted on the Australian fashion retailer, Bardot. This Marketing Plan was created to assist Bardot in analysing their current situation, and to create strategies to improve their future. The base research performed for valid

For most people, their home is the biggest financial and emotional investment they make. Before computer technology was as advanced as it is today people had to rely on the Yellow pages or the suggestion/advice of strangers, neighbors, friends, and/or family members if they wanted the perfect tool to the job themselves or to find the right contractor to do the job for them. With Home Depot home improvement retailer stores and its website has eliminated the guessing for us. HomeDepot.com gets more than 8 million visitors per week and operates more than 2,200 store locations.

Citibank has managed to develop different e-business products for diverse industries by utilizing the growing technology market and providing the convenience for their customers. The many products and services offered has been a success for each market segment because it meets the needs of each groups. Also the customer’s service lines, relationship managers and products specialists for the varied clients are required to identify the market needs and develop the new services according to the different industry segments.

Technological change can bring new style of business to organizations. It can change both the product and business way. Since the constant improvement of the Internet, HSBC has launched its online banking services in China. People can have an electronic account to check user’s balances and transactions, make transfer as well as pay bills. Simultaneously, doing business through the Internet not only save the time for customers, but also simplify the business process for HSBC so that they can cut large amount of cost.

The use, acceptance, adoption and application of internet technology to businesses to boast their performances are not something new. Saffu et al., (2008), states that there has been a significant increase in the use and application of e-commerce in businesses in the past decade. E-commerce has benefits such as reduction in costs, increased business opportunities, reduced lead time and providing more personalized service to the customers (Turban et al., 2008). Internet banking or e-banking is one of the many tools of e-commerce adopted by the banking industry. Tools of information technology such as internet banking have significantly improved the quality of services offered by the banking

The full form of e-commerce is electronic commerce. E-commerce is an advanced technology related with commerce and computer. Commerce solutions are more than just handling the business transactions. To manage, organize and performing these business transactions for various products and services online, then there is a need of computer with an internet connection. In simple words the process of doing business online is E-commerce. Whether it’s buying and selling tangible products, stocks, bonds, services or various household things. E-commerce covers a vast amount of transactions of B2C and B2B on the web through internet. It consists of E-retailing, electronic data interchange (EDI) and electronic fund transfers (EFT). In the electronic world consumers are now able to use internet for the number of reasons such as online banking, research, communication and even for shopping. The

Project Management Scope Statement Please provide guidance on how to develop a 5 to 7 paragraphs that will allow me to determine the marketing deliverables for this project adn provide resources. I 'm attaching the original scenario.

Banking technologies allow for online transactions, standing orders and the use of ATMs to make bill payments. Cardholders of some banks may use others ' free of charge and the banks themselves are becoming more open-plan, providing easy access to business

a. A plan of your e-commerce strategy is to recommend how Pay-Days can use these methods to promote their e-commerce system, taking into account:

When we contemplate the future managing an account the first thing rings a bell is electronic keeping money. Electronic saving money supplanted or supplements numerous channels of conveyance of retail managing account administrations. Any sort of saving money action alludes got to by electronic means. The most well-known, solid and simple to get to in electronic managing an account is computerized teller machines (Atms), advanced money, mechanized call focuses, , Internet keeping money, screen phones, and so on. These detesting and paying bills, purchasing and offering securities, exchanging finances, and giving other budgetary items and administrations (Gup, 2003).electronic saving money can be utilized for retail managing an account and business-to-business (B2b) exchanges, and additionally for encouraging huge dollar exchanges. Similarly vital, electronic saving money is an overall marvel. A few foundations just offer sites that give data about administrations offered yet don 't take into account exchanges. In any case, sites that are value-based are viewed as electronic saving money.

In the business, the world, marketing is the trade of introduction of inventors and corporations to the consumer. This trade will be in the regards to marketing the product and/or services also the invention. Marketing point will be conducted with a series of surveys, test groups and information collected for a target marketing segment. In these, conduct informational studies, the marketing will figure to correct target market, consumer and the supply and demand of the product. Supply and product of the product and/or service and the invention will need to be addressed on how the company or person will be able to supply the product also how fast would restocking the shelves be. In this process also be included the mailing aspect if needed, how long before reaches the consumer, the option for the consumer a cost. A marketing plan is inclusive in the black and white paper that clarifies what a marketing business necessity do in demand to understand its marketing goals and intentions.

A business through e-commerce can be a great tool for promoting business online and to generate sales and/or provides channels for a business to engage with customers. The benefits of e-commerce include its around-the-clock availability and accessibility, a speed of access, and the worldwide reach. In contrary, with the technology advances, a variety of rights are claimed and along with it in, online business became exposed to a large risks without protecting of its rights. Consequently, the law created to protect the rights such as copyright and/or patents, database laws, trademarks, industrial design law, and trade secret law to protect different types of intellectual property (IP) rights. The question here is, how much the laws can

On the bank customers’ survey, we also focused on education, because this might affect the demand for electronic banking products. For example, Kwast and Kennickell (1997) have illustrated how education play important role in determining household use of e-money products.

Abusiness modelis defined as the organization of product,serviceandinformation flows, and the source of revenues and benefits for suppliersandcustomers.In the past two years, e-business seems to have permeated every aspect of dailylife. In just a short time, both individuals and organizations have embraced Internettechnologies to enhance productivity, maximize convenience, and improve communicationsglobally. From banking to shopping to entertaining, the Internet has become integral to dailyactivities. For example, just 23 years ago, most individuals went into a financial institutionand spoke with a human being to conduct regular banking transactions. Ten years later,individuals began to embrace the ATM machine, which made banking activities moreconvenient. Today, millions of individuals rely on online banking services to complete a large percentage of their transactions.The rapid growth and acceptance of Internet technologies has led some towonder why the e-business phenomenon did not occur decades ago. The short answer is: itwas not possible. In the past, the necessary infrastructure did not exist to support