marketing plan

1136 Words Jan 12th, 2015 5 Pages
Project Management Scope Statement Please provide guidance on how to develop a 5 to 7 paragraphs that will allow me to determine the marketing deliverables for this project adn provide resources. I 'm attaching the original scenario.
Your help is greatly appreciated
You are developing the scope statement for the project, and now you are up to the marketing deliverables. You have met with the director of Sales and Marketing and have a general sense of what marketing will be needed to effectively launch the upgraded product. There will be a series of newsletters sent to the global customer base announcing the upgraded product. There will also be advertisements in the "usual" publications that will highlight the new features. The marketing
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Decision about the content of advertising message.
The message, that company wants to convey, should be put in a manner that will arouse interest. Moreover it should convincingly highlight upon the product’s USP. What is said is definitely important but what is more important is how it is said. The tone should be appealing. Words used should be catchy and retentive (memorable). These days both electronic as well as print media are overflowing with ads. People have no time to read or see them, and therefore they have to be attractive enough to catch the target audience’s attention. This is the job of message.

PUBLIC RELATIONS
It must also take Public relations proactively. Organizations also have relationships--within their "family" of employees and with communities, governments, consumers, investors, and the media. Organizational theorists call these groups’ strategic constituencies. Public relations theorists call them stakeholders or publics. Strategic constituencies or publics make up the environment of an organization. These publics can support or oppose the goals of an organization. They also want organizations to pursue goals that are important to them but not necessarily to the organization--such as jobs for workers, safe products, less pollution, and a safe community. Publics have a stake in organizations, and they attempt to influence the missions

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