Grappling with Growth

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Social media has made a massive impact on our culture. One of the areas that has not been affected is professional sports. In today’s world, professional sports teams and players from around the world use social media to connect with their global fan bases. Sports teams attempt to build a larger, stronger fan base by engaging fans through social media sites. Additionally, social media sites allow professional athletes to increase their marketability. However, they can also severely damage their career, personal life, and their ‘brand’ if they do not handle their social media interactions with care (Van Schaik). Twitter and Facebook allow teams and

Social Media is growing upward, fast! If you can’t keep up with it, at the very least keep track of it. Most importantly, usage of social media in the

The last research method used was an interview with John D. Smith, Marketing Director of Fisher Products. The company Fisher Products has had tremendous success using the social media marketing strategy. John D. Smith was interviewed because of his pioneering effort in the use of social media for advertising. A 30 minute interview was conducted with questions pertaining to the company’s use of social media and their

The article accomplishes this by listing three considerations to take into account when crafting an effective social media project.

4. How would you use Dell’s social media experience to rebrand the company, as Michael Dell wants to do?

Social Media is “one of the hottest emerging industry trends- social tv.” This is characterized by customers using social networks to interact with other viewers about the program they are watching. The social buzz can drive ratings. Social Media links that will be implemented are Facebook which will be devoted to customer comments on news and other  WPTV media. Twitter will be devoted to news that is intended to be passed around quickly. You tube will be used for audio and video clips.

I would add more pictures of the youths and staff on the main page for the viewers to each their attention the first time. Add more designs to stand out from other websites that are similar to YELLS. Have the viewer notice the website looks good and appealing but also have them believe the program is also an good program as well because that first impression counts for a lot . Boast the socail media networks by posting more pictures and calander events for the exposer. Starting with the facebook page since its the most popular between the three. Build up more fans on the page and attract more followers . Use the timeline from featuring posts and promoting as well. Also I would create an Instagram account because of the number of users that is present and to come in the future to also get YELLS word out more. Using the pictures to show the different stories that occur in the organization. Using Hashtags that some people may come

This is a proposal for beginning Social Media Marketing at Arthur Hall Insurance. “Social Media Marketing is building your social network fans, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business.” The three largest social networks, Facebook, Twitter and LinkedIn, are generating a lot of hype in the Marketing world as new ways of reaching and communicating with clients, prospects and anyone else Arthur Hall Insurance employees come in contact with. While this might sound a lot like our goal of Email Marketing through Constant Contact, Social Media Marketing is not a replacement for email but a complement of Email Marketing.

The main research in the literature review will be broken down into two different fields, social media and MMA. For social media, we will look into the various aspects of social media. Topics such as social media marketing, advertising and how it integrates perfectly within a business organization will be covered. We will also be covering the social media aspect of public relations and how it helps organisations communicate with its public. As for MMA, we will understand and study the history of MMA and how the sport has used social media to improve the development of the sport. In the literature review, I would first start by giving a brief history of MMA, how it all started, and subsequently go into the discourse of social media; the marketing and advertising aspect, and how it has help the growth of MMA.

(Kotler & Keller, 2011, p. 25). One example of a process that can help with this is creating a plan for customer engagement and connection. Getting customers to interact with the event on social media is a process itself. Customers will first need to be notified of what they are to share on social media. This can be done by adding a main hashtag for the event or by having photo booths where people can take fun photos dressed up as video game characters. Then the customers can post this to their Instagram account or other social networks. Getting customers to market for us on social media is just one of the processes we can have that helps with our marketing efforts.

1) What are the potential advantages and disadvantages for an organization when using social media?

In addition to the forms of social media students use on a regular basis, what other tools (i.e. survey data) can be utilized to organize and develop audience outreach and engagement?

The best way to gain a social media audience is to be persistent, authentic and helpful. Storytelling acts as a critical way to captivate and gain attention online. Video content works well to share stories through a way that most users engage with online. Getting creative with the copy of a post can differentiate an organization form the rest of the field. The Key to good content is to be “concise, tell a story, discuss needs, state urgency, show effects.” A consistent tone for an organization will help post be more consistent and raise engagement if done properly. The types of posts and how they are presented make a page successful or unsuccessful. Content calendars can help social media managers more effectively plan for upcoming events and make posting easier as a whole. The consistency gained through this schedule also helps raise engagement on a

Improvement of web and online networking has prompted critical changes in promoting. Organizations are presently trying genuine endeavors to coordinate web-based social networking into their promoting methodologies. Keeping in mind the end goal to be effective in these endeavors, showcasing specialists need to think deliberately, coordinate web-based social networking efforts into their promoting plans and utilize the correct apparatuses in the correct way. They ought to likewise assess the crusade execution and its impact on business execution. The point of this examination is to characterize the vital approach received