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Effect Of Online Social Media On Newsroom Operations Essay

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EFFECT OF ONLINE SOCIAL MEDIA ON NEWSROOM OPERATIONS IN BROADCASTING STATIONS IN KENYA: A CASE STUDY OF KENYA BROADCASTING CORPORATION

TEROI FELIX KBET
IS/1233/14

CHAPTER ONE
INTRODUCTION

Technology has always been at the forefront of newsgathering and the journalistic process. The last century has seen visual, audio and digital innovations contributing greatly to changing the way journalists think about and engage in their work. Yet these technologies have not by themselves redefined what it means to be a journalist, in the professional sense Lasorsa, Lewis & Holton (2011).
Social media is affecting the way a local television news station presents information to its audience and how its audience in turn receives information. The adoption of social media, in particular Twitter and Facebook have made a significant impact on how people choose to receive their news and information
The widespread adoption of social media and increased online activity by media organisations has led to the adoption of new ways of processing, collecting and dissemination news worldwide.
1.2 History of Kenya broadcasting corporation.
The Kenya Broadcasting Corporation (KBC) was first established in 1928 when the British were bringing ranchers to settle their new colony, because they needed a format to receive news from home. At that time, it was solely a British radio station. The Kenya Broadcasting Corporation has gone through many changes to become the media giant that it is

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