Effective Use Of Rhetoric In Old Spice Commercials

Rhetorical appeal is intended to persuade individuals to think a certain way, conduct themselves in a certain manner, or the purchase particular products. Unlike speech in which an individual relies on their persona and content of speech to get their point across to an audience or consumer, advertisements use images to enhance the impact and appeal of logos, ethos, and pathos.

Advertisers use the rhetorical appeals to sell products. Have you ever tried to get an ingredient label at a fast food restaurant? Wendy’s and Burger King is the most established restaurant over the world. They’re also the two of the most popular restaurants in the worlds.

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

Some vintage advertisements can be so offensive to the viewers. However, this does not necessarily mean they fall short of portraying some emotional appeals. This essay seeks to analyze Nike advertisement rhetorical appeals.

Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Aunt Jemima has often been considered an archetype of advertising for well over a century. As times have changed their ads have too and have always stayed persuasive, keeping them in business since 1889. In this 1953 add for Aunt Jemima pancakes and waffles, visual rhetoric, such as target audience, context, and focus, are noticeably prevalent in order to persuade available markets to buy their product.

Advertisers have applied the “sex sells” rule of advertising on this commercial, with the change of men being objectified rather than women, and mixed it with humor in order to create a desirable effect.

Men and women bring different perspectives to advertisements. Yet it is up to the audience to develop its meaning. In a commercial about fast food, colognes, shower gel, and beer, women are portrayed as looking “sexy” with not much clothes on and caressing the object. There is always a commercial about milkshakes, waffles, and cereal, where the mom gives the food to her child to consume. The consumption of the food brings positive benefits to a child such as, starting the day right or intelligence. Why it cannot be the father giving the child his breakfast? This is because the mother is always portrayed as a caregiver and cooker. When there is a commercial about cable, phone service, or snacks, it is always seen how the men are sitting down watching a sport on T.V while a woman is taking the food to the men. This demonstrates how women are used for service, according to society. Additionally, in the commercial “I'm Good” produced by the soda brand Pepsi, demonstrates a number of occurrences men accidently injure another man (their friend). The injured man always responded with the phrase “I’m good.” The men who were injured, got injured from painful dangerous events. The commercial states “first diet cola for men”. Basically, it is establishing the point that the commercial’s intention is to target only men. Moreover, the commercial demonstrates the normalize ideas of masculinity. The men that got

The purpose of this analysis is to conduct a comparative analysis of two television commercials by examining their techniques and the use of rhetorical devices to appeal to their target audience. In the first video, “Olivia Wilde Chooses Love” by Revlon uses their product as something to give their audience a boost of confidence. Produced in 2016, the commercial provides a scenario where love is presented as an active choice that women take control. However, in the second video “Beauty on Your Own Terms” by Dove uses a variety of women from different backgrounds, ethnicities, ages, and appearances to express their opinion of how people should not judge anyone for being themselves. Although both advertisements may fulfill their purpose of appealing

“Advertising is the art of arresting the human intelligence just long enough to get money from it.” (Shah, 2012) The goal of advertising is to capture their target audience’s attention and to create something memorable to sell their product. One advertisement campaign that has managed to do this quite well is Old Spice a men’s body wash brand that is among the top competitors. Successful advertisement is what creates a brand, even if you have a great product without good advertisement a product cannot be successful. In the advertisement campaign for Old Spice Men’s body wash the advertiser uses sexual appeal geared toward the female demographic, and the use of false cause to play on men’s insecurities of to convince viewers to buy their product.

KFC is a prime example of how advertisements can effect the people’s perspective of their values, love and material possessions. The ‘Tender Wings of Desire’ campaign propagated by KFC depicts portrayals of standards for men, ‘desires’ for women and tries to portray love as a material object. This ad campaign targets middle aged mothers by portraying the stereotypical fantasy associated with middle aged women. It portrays the story of a woman being rescued by a what society considers an attractive man. As the target audience is middle aged mothers, the imagery of books that they are likely to read is portrayed. This portrayal of a ‘perfect’ man is only used as an eye catcher and provides no insight into the item that is being advertised. This is not uncommon in advertising however, simply because ‘everyone is doing it’ shouldn’t be considered as an excuse to portray either gender in a potentially damaging way towards the general public. This can be overcome by simply portraying a product that appeals to its intended audience instead of using people dressed provocatively to catch the attention from the consumers. That is why this

Advertisement, just the word brings thought of the super bowl, Times square, and the skip button. Ads have a very difficult job in that they have to present something to the viewers that no viewer wants to see. On television, commercials are seen as annoying and unnecessary; it is the time where you run to the bathroom or leave to get your favorite snack so that you can actually enjoy the programming on television. Advertisers know this and to make sure people pay attention to the commercials they started to play dirty. Steve Craig, the man who wrote the article, “Men’s Men and Women’s Women”, writes about the tricks that advertisers use in order to manipulate their audience. He writes about how commercials use specific details to make sure their specific audience are impacted by the commercial. Not only that but the whole marketing industry has been known to use statistical data and numbers to manipulate innocent victims as explained by Malcolm Gladwell in his article, “The Science of Shopping”. Sociology is also a subject of interest for ad men and women as they use social fads to make special ads that target the majority of people. This concept is even more explained by James A. Roberts in his article, “The treadmill of Consumption”. Like so many others I was simply unaware of the schemes that advertisers use. I previously saw ads as nothing more than a way for companies to promote their product, but the authors mentioned above changed my whole perception on ads by

When it comes to advertising, certain things have fallen into a same-old same-old type of rhythm. While we’ve seen somewhat new content and creative ways of presenting it, we still know what to expect from advertisements. Pretty people, cars driving through the desert, and people talking up fast food flicker across our televisions numerous times a day. Very rarely do we see something that steps outside of the norm or makes us challenge our views on something. With BMW’s film campaign “The Hire” and Dove’s “Campaign for Real Beauty”, the companies presented controversial ideas about their products that were meant to challenge people’s ideas on things like fancy cars and the beauty industry.

One of the most common places rhetoric is found is in advertising. Catalyzed in the 1950s, America's advertising industry set the tone for both content and consumer acquisition strategy. Companies like budweiser and ford were some of the few companies that excelled in the initial bull rush, using the new power of television to get their products in front of their customers. The market quickly became saturated and consumers soon became aware of the common tactics used by marketing agencies. Companies soon found themselves exploring different tactics and rhetoric to make sales. Many companies still continue to use simple product display to rely on marketing, however one company continually stands out through their strong message amplified through clever ingenious rhetoric: Apple