Effects Of Alcohol Advertising On Adolescents

Is the media’s portrayal of adolescent drinking accurate? Yes, it is. To many individuals, Alcohol is only a drink, but it is a lot more than that, it's an addictive drug. 60% of young adults have tried alcohol earlier than the age of 14, and the numbers of under aged drinkers is rising. Adolescents begin drinking for a lot of reasons - given that they are bored, due to peer pressure, and quite simply because there is nothing else to do. The national Drug research Institute observed females aged 14 to 17 have been worse abusers of alcohol than 18 to 24-year old guys. In other records, it suggests that eighty percent of under 18-year-olds drink, 50 percentage binge drink. Also around 10 percent of 12 year olds drink.

The question, "Is alcohol advertising the cause of underage drinking?" seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent

Regarding this time period as well, teenagers of the 21st century rely on social media and advertisements in their decision making (Hopkins n.pag.). When a troubled teen has personal problems, they seek shelter on drugs and alcohol to get themselves distracted until they ponder about situations that they have seen on advertisements to help them forget or efface their problems (Hopkins n.pag.). As statistics show, those who are around the ages of twelve to twenty are more exposed to alcohol advertising than adults over the age of 35 (Hopkins n.pag.). Seventy percent of what industries advertise is more likely to be seen by teenagers instead of adults who are actually in the legal age to drink (Hopkins n.pag.). Multiple advertisements forget to emphasize the dangers of drinking in their articles or magazines.

Report shows evident that there is a connection between mass media alcohol advertising and underage drinking. Evident shows that adolescent watch television during alcohol advertising slot time (n=1023 or 100%). According to the evident, (n=586 or 57.2

To drink or not to drink? To choose not to drink is a hard decision when you are at a young age ranging 18-25 years old. Because this is the stage of enjoying life, partying, and living life to the fullest. It does get a bit harder when you constantly see alcoholics beverages advertise on a daily basis whether it be on television, or on social media. Being advise by the stars that most young people and kids look up to. The main purpose of this article is to persuade people to be against advertising alcoholic beverages or to persuade them that there is nothing wrong with it.

This involves community members working collaboratively with local businesses and government to reduce alcohol related harm through influencing drinking environments. M arketing of products often plays on fears and insecurities of individuals and deliver a panacea to ‘not fitting in’ through sense of inclusion and popularity associated with procuring the product (Hamilton and Deniss 2005:37). Young people are particularly prone to these types of techniques. Given the entrenchment of drinking in Australian culture, these marketing and promotional techniques many which evolve through sponsoring popular sporting or social events, can be quite compelling to young people and reinforce harmful aspects of Australia’s drinking culture (National Alliance for Action on Alcohol 2010:4). Recent studies have indicated that increased alcohol advertising leads to higher levels of alcohol consumption (Collins and Lapsley 2008:18). Further, in an effort to align rhetoric and practice, state and federal governments should show leadership in their efforts to reduce the harmful effects of alcohol by seeking the removal of all direct and indirect alcohol advertising from venues which are owned, leased, managed or run by state assisted entities. Consuming alcohol is part of contemporary Australian cultural practice. Drinking is viewed as an acceptable social activity

James D. Sargent, M.D. assisted in an investigation on or about January 19, 2015, regarding underage drinking. The importance of this research and the main goal was to show the amount of money spent by advertisers on commercials that reach and influence underaged drinkers. The investigation showed that "the transition to binge and hazardous drinking occurred for 29% and 18% of youth 15 to 17 years of age." (Sargent, J., 2015). This study showed

Adolescence drinking has become a massive concern, as children at the age of 11-13 are starting to try drinking in one form or another. Every few years the average age of drinking gets lower and lower as more children are now exposed to more media influences and peer pressure. These statistics are mostly ignored or over looked upon as most people think there fake, not seeing the big picture that adolescent drinking has become. If the portrayal of adolescent drinking is continuously ignored and not taken into thought, the age of drinking will continue to drop and adolescent drinking will continuously rise soon becoming a dangerous

A report on alcohol by the last Health Committee highlighted the fact that 96% of 13-year-olds from a sample of 920 were aware of alcohol advertising in at least five

An additional reason teenagers are so infatuated with the act of drinking is because they see it in the media constantly. According to the National Office of Drug Control Policy, “on television, alcohol is the number one drug portrayed, appearing on 77 percent of TV episodes” and in “music videos, alcohol shows up every 14 minutes.” During this time in development, teenagers haven’t formed their individual identities and this may cause them to be more likely to experiment with substances such as alcohol (Johns Hopkins Children Center, 2011).

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

At present, alcohol beverage companies create a brand image by sponsoring sports and cultural activities that attract drinkers, first starting as a social drinker and then becoming regular drinkers (Munro & De Wever, 2008). The current alcohol advertising regulatory system in Australia should aim to minimize exposure and appeal to children (VAADA, 2010).

Alcohol is the leading drugs problems among the young adults. Several advertisement play a big role on making the alcohol the leading drug problem among the young adults. According to federal government's annual survey of drug use among eighth-, 10th- and 12th-graders, more young people drink alcohol than smoke cigarettes and also approximately 5,000 people under the age of 21 die from alcohol related injuries. This should be a big wake up call for the community about the alcohol advertisement effect on the young adults which involves underage drinking. Other study also shows that people who starts drinking at the age of 15 is more likely to become dependent on the alcohol. These facts should create awareness in the

     Teenagers and young adults are constantly bombarded with alcohol. From the funny beer commercials with the beautiful women who drink and from

Through literature review from the journal with the entitled Advertising and Consumption of Alcoholic Beverages, the author, Arch G. Woodside (1999) stated that advertisement has no significant impact on the consumption of alcoholic beverages. Through the literature done by the author, prices and income is included in the analysis of the model that has significant effect to the consumption of alcoholic beverages.