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Efforts And Civic Engagement Of The Walt Disney Company

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The Walt Disney Company is a diversified international multimedia company earning 169.3 billion dollars (including revenue, assets, profits) as of May 2016. The company was founded by Walt and Roy Disney on October 16, 1923 in the neighborhood of Los Feliz in Southern California but in 1940 moved to Burbank California, where the main corporate headquarters still resides today. Disney ranks number eight for the worlds most valuable brands and number fifty-eight for Americas best employers. In 2015 Disney gave 333.3 million dollars to non-profit organizations and is a leader in philanthropy. Disney's current Chief Executive Officer (CEO) is Robert Iger, who took over in October 2005 after the retirement of Michael Eisner.

The Walt Disney Company …show more content…

From humble beginnings as a cartoon studio they have become a major player in the entertainment industry. Disney "operates through five business segments: Media Networks, Parks & Resorts, Studio Entertainment, Consumer Products and Interactive Media."(Forbes Magazine, 2016). In this paper, I want to focus on the philanthropic efforts and civic engagement of the Walt Disney Company that is not commonly known.

Disney focuses its charitable giving on mostly undeserved populations, "In 2015, Disney gave $333.3 million to nonprofit organizations helping kids, families, and communities in need through charitable cash giving, in-kind and product contributions, and public service announcements." "From volunteering in local communities to raising thousands of dollars and unlocking donations to deserving nonprofits around the globe, Disney has inspired kids and families to take 34.8 million actions since 2012." (Walt Disney Company,

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