Organizational Structure Of Walt Disney Company

For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today 's global corporation, Disney continues to proudly provide quality entertainment for every member of the family, across America and around the world. The company is diversified, focusing on its mass media headquartered in Burbank, California (Iger, 2012). In terms of revenue, it is the largest media conglomerate in the world (Silkos, 2009). Founded on October 16, 1923, by the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in

The Walt Disney Company is considered to be one of the most active family entertainment companies in the world. Primarily Disney became known as an animated film company and a cartoon creator. Later, the company expanded its range of activities into other markets through the Disney stores and theme parks around the world. The Walt Disney Company’s key objective is to be the world’s premier family entertainment company through the ongoing development of its powerful brand and character franchises.

Ever since its establishment on October 16th, 1923, The Walt Disney Company has grown to become one of the most influential companies to produce mass media. Started by Walt Disney and his brother Roy Disney, the company was originally named Disney Brothers Cartoon Studios. The name was once again changed in 1926 to Walt Disney Studio before taking on its current name in 1986. However, it is more commonly referred to as Disney. Even though Disney is mostly known for its movies, it is also one of the leading companies in publishing, entertainment, and television. The Company operates in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive.

Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme

Each one of the five divisions focus on achieving all three objectives that make up the Company’s corporate strategy, the first division, media networks, focuses on the domestic and international acquisitions and internal development of cable networks that are comprised of the ABC television network and television production. The Walt Disney Company’s highly concentrated U.S. domestic television production of its ABC television network, led to eight local television stations where six out of those eight television stations are based in the 10 biggest television markets in the U.S. The Walt Disney Company achieved this market position by acquiring the already existing business that was formerly

The media network component of Disney Corporation includes broadcast and cable television networks, television production operations, television distribution, domestic television stations and radio networks and stations. Some notable cable network businesses include ESPN, Disney Channels Worldwide, ABC Family, and SOAPnet. Disney’s broadcasting business includes a domestic broadcast network, television production and distribution operations and eight owned domestic television stations.

The Walt Disney Company is an outstanding renowned entertainment and media corporation with business ventures in Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products, and Disney Interactive. Walt Disney Company is a diversified corporation with products all around the world. (The Walt Disney Company, n.d.)

Disney is an internationally renowned company known for its creativity and amazing storytelling. Disney movies always manage to keep you on the edge of your seat. Disney’s many innovations help make people's lives thrilling and exciting. Today Disney is one of the best known companies in the world. The company wouldn't exist if it hadn’t been for Walt Disney, the founder of the Walt Disney Company, and Walt Disney Studios. Disney may appear to be a household company, but it is only because of how hard Walt Disney worked, and all the innovations the Walt Disney Company has made in the past, to make Disney the great company it is today.

In this paper, we will explore the magical experience of Walt Disney Company through the structure and symbolic frames based on the Bolman and Deal?s individual lens. The structural frame focuses on the architecture of an organization and other features like: rules, regulations, goals, policies, roles, tasks, job designs, job descriptions, technology, chain of command, vertical and horizontal coordinating mechanisms, assessment and reward systems, and many more (Bolman, L., & Deal, T. 2013). The symbolic frame focuses on the culture, meaning, metaphor, ritual, ceremony, stories, heroes and inspiration of the organization (Bolman, L., & Deal, T. 2013). On this analysis I will also explain the organization?s strengths, weaknesses, opportunities and threats that impact the leadership, partners, employees and community internally and externally.

Disney is so popular amongst children, teenagers and parents. Throughout many years, their cartoon characters such as Mickey and Minnie mouse, Tweety bird and many more never fades from people whose born in 19 century. Nowadays, Disney Company is well known globally. Their product does not limited to the cartoon characters but it is many others things they produce today’s. Walt Disney first film is Alice’s Wonderland that story about a little girl in cartoon worlds. Their company started when Mr Walt and Roy Disney contracted with M.J Winkler who is producer in New York that is agreed to release the Alice Comedy on 16 October 1923. The successful in producing their first film, make both of this young cartoon producer being motivated to come

The Walt Disney Company is the world’s largest media conglomerate. The company has the ability to be a successful conglomerate due to its Board of Directors, content theme of quality, as well as customer ordination in all its operating segments. The company has television holdings in ABC and ten other broadcasting stations, as well as cable networks including; ABC Family, A&E (37%), and ESPN (80%).

The Walt Disney Company is a leading international entertainment and media enterprise founded in U.S. It operates five separate Disney segments: Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products and Disney Interactive. Disney Media Networks is the most significant Walt Disney business segment. Disney products include television programs, books, magazines,

The Walt-Disney’s corporate strategy is to create a professional focused content. The Disney organization takes the newest innovation of technology to create a professional experience in entertainment. For instance, Walt-Disney utilizes innovation to bring the excitement of a carnival to the world. As a result, fun time is the strength of the family and Walt-Disney believed in a family branded industry in animation. Incorporating media networks to the theme parks allows Walt-Disney to be innovative and encourage the whole family to want to visit the theme parks, and resorts. Also, Walt-Disney’s owns its own network therefore they are able to control the marketing strategy. With the innovation of a marketing strategy Walt-Disney offers apps for mostly all electronic devices, therefore allowing its customers to access their products, animations, gaming apps and television programs anywhere in the world. Subsequently, Walt-Disney has expanded its company by having affiliate businesses, such as hotels, resorts, cruise liners, music publishers and theme parks to advertise its products. In addition, Walt-Disney has adding other Sci-Fi fictional characters, Marvel in 2009 and Pixar in 2006. Joining with international companies, such as China, Russia, and is available in 100 plus countries. This allows the company to market its product and increase the awareness of animation. Lastly, Walt-Disney company corporate strategy is to

The Walt Disney Company (most commonly known as Disney) (NYSE: DIS) is one of the largest media and entertainment corporations in the world. Founded on October 16, 1923 by brothers Walt and Roy Disney as a small animation studio Today it is one of the largest Hollywood studios and also owns eleven theme parks, two water parks and several television networks, including the American Broadcasting Company (ABC). Disney's corporate headquarters and

The Walt Disney Company was founded in 1923 by Walt and Roy Disney, and has become globally known and worth billions. It began as motion picture company and eventually expanded to include television, tourism, hotels, sports, retail, and book publishing. The company’s Mickey Mouse logo is one of the most famous throughout the world and considered to be one the world’s most influential businesses. The Walt Disney Company has five entities that include: The Walt Disney Studios, Parks and Resorts, Disney Consumer Products, Media Networks, and Disney Interactive. The Walt Disney