Elements in Persuasive Communication: As for the elements in a process of persuasive communication according to Sumirat & Suryana (2014: 2.25), are: 1) Persuader Persuader is a person and or group of people who convey a message with the aim to influence the opinions, beliefs, and behavior of others, both verbally and non-verbally. 2) Persuadee Persuadee is the person or group of people who are the destination of the message delivered / channeled by the persuader/ communicator, both verbally and non-verbally. 3) Perception Persuadee's perception about the persuader and the message he/she conveyed will determine the effectiveness of persuasive communication. The perception in (Sumirat & Suryana, 2014) is a process of observed a person derived …show more content…
The meaning of manipulation in the statement is not reducing or adding facts according to context, but in the sense of utilizing the facts related to the motives of the target consumers, so that it will follow the purpose of the message conveyed by the persuader to the target consumers. 5) Persuasive Channel A channel is an intermediary when a persuadee redirects messages originating from the original source for the ultimate purpose. Channels are used by persuaders to communicate with various people, formally or informally, face to face communication or mediated communication. However, in this study is focused on persuasive communication via telephone by the telemarketers. 6) Feedback and Effects According to Sastropoetro (in Sumirat & Suryana, 2014: 2.38) feedback is an answer or reaction that comes from the persuadee. Feedback consists of internal feedback and external feedback. Internal feedback is the communicator's reaction to the message he/she has conveyed. While external feedback is a reaction that comes from the persuadee because the message conveyed by the communicator does not understand or not in accordance with his wishes or
The persuasion is an aspect of the intercultural communication. It is any ideas or action of telling someone to do what we belief. There are three styles of persuasion in differences cultural. There are quasilogical style, presentation style, and analogical style. The quailogical style of persuasion practices by among of Western culture. In this style, the preference is to use the fact and statistic from the expert as evidences. The persuader should connect the logical
The use of effective persuasion techniques will not only the marketing and sales personnel to make more sales and meet the targets but also enable them to have an edge over the competitive environment. So of the techniques used in the commercial video from state farm insurance company on one hand show an effective means of communicating to convince the audience while on the other hand, the video is too complex to comprehend for an a normal and uneducated citizen. Here are some of the effective persuasion techniques that have been used in the commercial to reach out and convince their target audience to use and stick to the company’s insurance services. Moreover, these techniques are aimed at making the incumbent customers to become more loyal to State Farm insurance. According to Petty, Richard and Cacioppo (1984), there are two routes effective persuasion no matter the kind of media used to deliver the message to the audience. First, one can persuade effectively by building a central argument(s) in the message. Secondly, the persuader can effectively deliver the message to his or her target audience by trying to appeal to the audience by associating the message with what they can accept favorably. Usually, the favorable peripheral cues in the message lures the
Persuasion is a very strong technique that is used by many throughout history to form some of the greatest works of literature. Ethos, pathos, and logos are the three forms of persuasion. In 2008 a man by the name of Barack Obama created his Victory Speech after a very hard fought campaign. He utilizes the three modes of persuasion to create his very persuasive speech. Persuasion is one of the most crucial strengths to any speaker, especially when applying ethos, pathos, and logos just as Barack Obama did in his 2008 Victory Speech.
When someone is persuaded not on facts but on other cues, ex: attractiveness, sound of voice, persuader has special ‘powers’, etc.
Before the argument begins, the persuader needs to know what his audience is thinking, their values, and their views.
Study of the methods of persuasion began with communication researchers early in the twentieth century.
Persuasive Communication. This refers to proposals or applications for a grant, funding, or partnership. Lines should be convincing and positive to make an impression and hook the recipient to consider or act on the plan.
Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral
In your textbook, Feenstra (2011) states, “As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience.” (p. 88).
Depending on the way that speaker presents themselves, they can achieve persuasion when they can establish a strong “personal character... [that] make[s] us think
When it comes to being a successful rhetor, a speaker or writer, a rhetor must take three major factors into account. The rhetor must understand that the audience, the genre of their topic and different rhetorical situations play a huge role in the effectiveness of presenting their topic. Not only does an audience, rhetorical situations and genre effect a rhetor’s persuasive topic, but the constraints, purpose and five modes/techniques of communication also become substantial factors that the speaker must use and look out for. The main question being what is communication? Communication is essentially a speaker or writer trying to pass down information to a specific or non-specific audience. Successful and persuasive communication in any form
The first essential of persuasion involves the structure of the argument being posed by one who is trying to provoke others to action. In order to convince someone of a new argument, idea or moral, one must use the proper methods: logos, ethos and pathos. According to Hauser, “The method
If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.
There is little evidence that persuasion can be effective because subjects do not integrate the information into their own belief system. The experiment was designed to test the relative importance of attribution versus persuasive manipulations by comparing persuasion treatment with an attribution treatment. The persuasion techniques were designed to be maximally effective by using a credible source delivering a repeated message stating the benefits of change. The attribution techniques were designed to be maximally
Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which