Elements Of Persuasive Communication

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Elements in Persuasive Communication: As for the elements in a process of persuasive communication according to Sumirat & Suryana (2014: 2.25), are: 1) Persuader Persuader is a person and or group of people who convey a message with the aim to influence the opinions, beliefs, and behavior of others, both verbally and non-verbally. 2) Persuadee Persuadee is the person or group of people who are the destination of the message delivered / channeled by the persuader/ communicator, both verbally and non-verbally. 3) Perception Persuadee's perception about the persuader and the message he/she conveyed will determine the effectiveness of persuasive communication. The perception in (Sumirat & Suryana, 2014) is a process of observed a person derived…show more content…
The meaning of manipulation in the statement is not reducing or adding facts according to context, but in the sense of utilizing the facts related to the motives of the target consumers, so that it will follow the purpose of the message conveyed by the persuader to the target consumers. 5) Persuasive Channel A channel is an intermediary when a persuadee redirects messages originating from the original source for the ultimate purpose. Channels are used by persuaders to communicate with various people, formally or informally, face to face communication or mediated communication. However, in this study is focused on persuasive communication via telephone by the telemarketers. 6) Feedback and Effects According to Sastropoetro (in Sumirat & Suryana, 2014: 2.38) feedback is an answer or reaction that comes from the persuadee. Feedback consists of internal feedback and external feedback. Internal feedback is the communicator's reaction to the message he/she has conveyed. While external feedback is a reaction that comes from the persuadee because the message conveyed by the communicator does not understand or not in accordance with his wishes or
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