A Winning Guide to Email Outreach
Adam Connell, founder of Blogging Wizard, can’t share his exact outreach message but this is his winning framework for email outreach:
By focusing on a framework, we can get away from using overly templated emails which perform poorly.
Pre-outreach – connect with the person you want to reach out to later through social networks, blog comments and other channels.
Personalize – make your email personal, as a minimum you should use the person’s name. Including the name in the subject works well too.
Help – do something to help out the person you’re contacting and let them know. E.g. sharing one of their posts with your audience.
The ask – make it clear what you want them to do for you.
Help again – let them
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This is because people are more likely to respond from people they know.
• Secondly, you need you personalize your outreach email by including your name in the opening paragraph.
• Thirdly, in order to earn some goodwill, you should at least share their content or offer some solutions to their problem.
• Lastly let them know you want to contribute on their site.
If you follow this process you’ll definitely succeed.
Two Outreach Experiments
I say "experiments" because I rarely outreach via email without having built a relationship first, but there are times when I can't avoid it and it's a risk-it-or-lose-it kind of situation.
Here is what I did and the results I obtained.
1. List Building and Outreach Via Blog Comments
Because as I write it's the week before Christmas, I'm working on new posts for two of my writing blogs. Both posts would lose out too much if I made them self-referential, so I planned to reach out to other bloggers, writers and marketers this week and ask them if they're willing to leave feedback or contribute a bit of their
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I received friendly and encouraging feedback on both messages, and what's more important, the acceptance of my attempt to start a relationship.
I know I'm going to keep in touch with these wonderful writers from now on, because of the connection made.
2. List Building and Outreach Via LinkedIn
While the first experiment saw me reaching out to strangers, in this case I used a platform (LinkedIn) to reach out to existing contacts.
And it was to ask them what they think about the crazy SEO challenge I wrote about here at WHSR in September. In fact, my goal was to see the reaction and get feedback from people who are either pro or against my effort.
My outreach message was short and sweet:
Hi [Name]! :)
How have you been? Getting ready for the Christmas holidays here.
I have a little (well, not very!) but crazy blog post to share with you, one that I wrote a few months ago but that was well received on socials.
http:
For every email that’s being composed, you must remember to always put a subject or topic in the subject section. This will let the receiver know exactly what the email is going to be about. Once you’ve finished your email, you should always make sure there’s a signature at the end.
to be in contact with old and new friends. From liking someone’s post to posting your own
It is a good opportunity to show your individual reflective thinking and writing skill. And also it is a good chance to show your collaborative attitude.
Good discussion forum, everyone providing excellent tips and information which adds a lot more value to our learning, especially this week that I was not sure what answers were expected for the discussion.
An optional entry can be can asked for the reader to like your Facebook page, follow on Twitter, and subscribe by email to your newsletter, etc.
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When using marketing of this type, an attorney needs to remember that the mailing is designed to attract attention. There is no need to cram an overwhelming amount of information in a small area, as the purpose is to deliver a message that leaves the recipient wanting to know more. To accomplish this goal, an attorney needs to ensure they are using a powerful headline, as this is the first thing the recipient sees. This headline needs to tell the reader about a crucial benefit, opportunity or issue. Make sure the mailing includes a call to action and contact information, and the call to action and contact information need to be on the mailing in a minimum of two places. Provide information on the mailing that the reader can directly relate to. This may come in the form of a testimonial or the real story of a client that has been helped by the attorney when dealing with elder care matters. Incorporating this into the newsletter, flier or postcard engages the reader emotionally and compels them to take action, while also building
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I’ve told you not to waste your time on social media. But, maybe you’re not wasting time. Just as our clients automatically have blog posts and press releases posted to their social media, you may be using organic social media intelligently. So, what happens when you develop a little following and someone reaches out to you? I’ll tell you ways to respond right after the break.
My purpose is to show my individuality and to express myself. This is for others including myself, to see and to remind us that our identity is very complex.
The first medium used, in this process, will be the company email network. Unfortunately, not all employees have access to, or need for, a personalised company email address. Factory and inventory staff have only a generic address for their function, so it is not practicable to deliver the message, in a personalised tone, to all staff. If email is used for all employees with individual company addresses, then it could alienate those without. Additionally, email has security issues that restrict their suitability to transmit personal information (Dwyer 2012, p.514). Therefore, emails should be restricted to senior and middle management with the structure as follows.
Email is most vulnerable to being misinterpreted since you’re missing the entire context from tone-of-voice, body language, and facial expressions. So, you want to reserve email communication for objective discussions.
You’re probably tired of reading the same old advice telling you to use your customer’s name as a tactic. We both know there’s more to email personalization than name fields.
Gone are the days when business had to send out flyers to mass markets or have them put on cars in parking lots and hope for the best. Email marketing helps businesses reach their established customers as well as those who would genuinely be interested in their products. This article can help you develop an email marketing campaign that will help you reach your target.