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Email Outreach Research Paper

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A Winning Guide to Email Outreach
Adam Connell, founder of Blogging Wizard, can’t share his exact outreach message but this is his winning framework for email outreach:

By focusing on a framework, we can get away from using overly templated emails which perform poorly.

Pre-outreach – connect with the person you want to reach out to later through social networks, blog comments and other channels.
Personalize – make your email personal, as a minimum you should use the person’s name. Including the name in the subject works well too.
Help – do something to help out the person you’re contacting and let them know. E.g. sharing one of their posts with your audience.
The ask – make it clear what you want them to do for you.
Help again – let them …show more content…

This is because people are more likely to respond from people they know.
• Secondly, you need you personalize your outreach email by including your name in the opening paragraph.
• Thirdly, in order to earn some goodwill, you should at least share their content or offer some solutions to their problem.
• Lastly let them know you want to contribute on their site.
If you follow this process you’ll definitely succeed.

Two Outreach Experiments
I say "experiments" because I rarely outreach via email without having built a relationship first, but there are times when I can't avoid it and it's a risk-it-or-lose-it kind of situation.

Here is what I did and the results I obtained.

1. List Building and Outreach Via Blog Comments

Because as I write it's the week before Christmas, I'm working on new posts for two of my writing blogs. Both posts would lose out too much if I made them self-referential, so I planned to reach out to other bloggers, writers and marketers this week and ask them if they're willing to leave feedback or contribute a bit of their …show more content…

I received friendly and encouraging feedback on both messages, and what's more important, the acceptance of my attempt to start a relationship.

I know I'm going to keep in touch with these wonderful writers from now on, because of the connection made.

2. List Building and Outreach Via LinkedIn

While the first experiment saw me reaching out to strangers, in this case I used a platform (LinkedIn) to reach out to existing contacts.

And it was to ask them what they think about the crazy SEO challenge I wrote about here at WHSR in September. In fact, my goal was to see the reaction and get feedback from people who are either pro or against my effort.

My outreach message was short and sweet:

Hi [Name]! :)

How have you been? Getting ready for the Christmas holidays here.

I have a little (well, not very!) but crazy blog post to share with you, one that I wrote a few months ago but that was well received on socials.

http:

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