Emirates Airline Overview

The airline business is an industry that is competitive and unique, focussing on consumer choice and the responsiveness of airlines to changes in the external business environment. For any airline, this environment can be very complex as it is ‘hard for them to fully understand and impossible for them to fully control’ (The Times, n.d. p1). Virgin Atlantic is an international airline that is based in the UK. It was started by the entrepreneur Richard Branson in 1982 and now flies to 30 destinations around the world (Virgin Atlantic Airways Ltd, 2011). By looking at

There are many external factors that influence on emirates airline, which play an important term is airline those factors, are political, economic, social, technological, and legal factors. We will discuss each of them below through PEST analysis it is a useful tool that help to understand the industry situation as a whole.

The Airline companies now a day are mainly depending on marketing to attract new customers and to maintain sustainable relationships with them by promotions, Rewards and Loyalty programs.

American Airlines is a major legacy airline based in the United States. The airline has been operating in the air transportation industry, aerospace industry, and airline industry since it was first created***date***. The company offers several services to the public. Some of the services that the airline provides include air carrier services (domestic and international) and air cargo and mail transportation.

Lastly, the Star Alliance has succeeded in making United Airlines a more globally-known carrier by teaming up with some of the world’s top airlines. This network is now the largest global airline alliance, and has offered connections for passengers and cargo customers to over 965 world destinations in around 162 countries. Some of United Airline’s well-known partners include: Air Canada Lufthansa, Scandinavian Airlines, Singapore Airlines, South African Airlines, and Air New Zealand, just to name a few. All of United’s Star Alliance partners are complete participants in the lucrative Mileage Plus Program, which offers customers a chance to earn miles as they fly which can later be retrieved and reused for other flights and is the runner-up to being the most successful loyalty programs worldwide with 54 million global members. (United Air Lines, 2009)

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.

Airlines provide air transportation facilities for everyone, being one of the most common passenger transportation around the world. Although the airline industry is a very competitive market it is very beneficial for everyone. Everyone has experienced distance at least once in their lives, however, the invention of the air craft is one of the many inventions that has changed how people live; making life easier for those that must travel long distances across the country or abroad for either business, fun, visit loved ones or for the pursuit of dreams and happiness. American Airlines is not only the largest airline network but, it is also the best and most affordable of all the airlines in the world.

In 2007 Air France operated in the fiercely competitive business of international and domestic airline travel services. Catering to both business and leisure travelers, Air France turned to Internet marketing campaigns and search engine optimization to reach large customer segments in multiple countries including the United States. To be successful, Air France had to understand how to maximize the net revenue and the ROA of its Internet marketing campaigns by evaluating alternative strategies. The airlines hired Media Contacts to help it achieve this goal.

The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality in every aspect of their business, providing premium service be it in first, business or economy class. We will look into a few P’s of the marketing mix that Emirates currently employ to become one of the most profitable

There are 2 direct flights from Dubai to Hong Kong weekly, rest are 35 are via flights. Fares vary according to demand, but Emirates not being a budget airline its buyers do not really influence the price. Further more, a Travel Survey concluded that above 60% of the travellers preferred Emirates Airlines to any other international Airlines (Glass, 2008).

Facts about Emirates Airline: 1st founded in 1985, and started its operation on 25-10-1985, 2nd Largest Airline in Middle East, 3rd It operates 3300 flights per week with 66725 Employees, 4th in 2017 Emirates mark esteem grows 17% to achieve US$7.7 billion, 5th Emirates aim to have over 320 aircraft by 2018.

Through s Porters Five Forces analysis (Figure 1 – Appendices) the greatest threat for Qantas is the rivalry. Qantas is taking advantage of this opportunity as through the alliance it creates greater certainty for the shareholders while also being able to increase its numbers in international routes to 33 one-stop destinations in Europe in addition to 31 one-stop destinations in the Middle East and North Africa (Ryan, 2012). Additionally, as competition was putting pressure on the market while Qantas was restricted by financial reasons, this alliance came as a great opportunity. Furthermore, from 31st of March Qantas frequent flier point users were able to book Emirates flights while the customers’ high status with Qantas was recognized at Emirates as well. Lastly, on European, Asian and African destinations Qantas mirrored Emirates baggage policies (from 20kg to 30kg) (Panaus Travel, 2013).

Even though it may not reduce cost as much, advance technology does improve Emirates operations. After much innovations of 21st century technology, Emirates establish its first A380 airbus fleet in 2010 and still expanding. Not only it accommodate a huge number of passengers, the plane, but it also uses Biofuel and quieter noise volume with thrust reversal engines, giving its passengers great flight experience.

It has announced that 2011-2012 was a 24th consecutive year of profit for the Emirates Airline and the group. At present, the airline covers 72 countries with 122 destinations and has around 190 aircraft, while it network is escalating continuously. More than 1,200 flights leave to destinations into six continents.

Etihad Airline was very popular of the flag hauler in the UAE in September 2005 through Royal Decree delivered by Sheikh Khalifa. It is basically on paid amount of $ 600 million. The provided to service of drove by the flight to Al Ain on 6 December 2004. In during December 2004, Etihad airline was launching basic set-ups by the launch of facilities to Beirut capital of Lebanon. It is a formulation of Etihad airways, Gulf Air was the first invention at Abu Dhabi Airport. It is co-owner of Airways in Bahrain. Etihad air is one of the second largest airways among their UAE flights. One of the best numbers of name is Emirates Airline. It is main office located in khalifah a city of Abu Dhabi. This office beside international airport of an Emirate. The Etihad airway was originated by Prince of Abu Dhabi, Etihad airline was begun on September 2003 by the Abu Dhabi monarch.