Entrepreneurship Analysis

Universal Mind designed and developed QuikView to help representatives access customers account information more efficiently, answer their questions, and sell the right products and services as per their needs. “It was designed to unite customer, product, and service information from T-Mobile’s legacy applications in onscreen. They created a stable, extensible enterprise-class application so that T-Mobile could rapidly update functionality for new products and promotions” (Baggett,

1-26: Identify the features and benefits the founders included in the app to ensure its popularity. Why were these selected?

-During discussion, the teacher will gauge how the students are following along with the “Shark Tank” Presentation.

| Value Proposition:3.27-845m users, more than 70 languages(76)3.28-B2C: social network platform for connecting people with people, everywhere permitted (68)3.29-B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69)3.30-Privacy concerns: new products, marketers & developers on personal information(55), new privacy features announced(56)3.31-User friendly: search feature improvement for relevant & time saving, “See More Results” menu(70)

Recently I have noticed more consumer complaints from poor service, more specially, service mistakes and customer mistreatment. When a mistake occurs, we do not handle customers in a courteous manner. In addition, we play favorites with customers and some of them are not getting the attention they require. To

Customers want to be treated in a friendly manner with honest, straightforward information and responses. They appreciate a customer service representative who is willing to admit mistakes and work to correct them. Customers who believe they have been misled stop doing business with the company. These ‘critical incidents’ are experiences that make the customer walk away and never return. They don’t complain, they just leave and share the negative service experience with others. The bad news spreads, leading the organisation to lose more customers and deterring prospective customers. Critical incidents can include broken promises that annoy and anger customers. Customers expect to be informed if a promise cannot be fulfilled. Finally, customers expect understanding and empathy from a customer service representative who is willing to see things from their point of view, especially when there is a problem.

We discussed in the previous theme the development of a market and how to determine if a product fits or if it needs alteration. Now, we look at the product in the marketplace and how long it can survive.

In chapter 1, Jay Baer says, “In business to business scenarios, customer experience will be more important than the price by the year 2020” lots of people, in this generation, are looking for experiences and they crave authenticity and memorable moments that would always be with them. Most businesses use the strategy of hugging their haters, but there are also a few who don’t at all. There are five reasons why businesses and organization don’t answer complaints; there are too many channels, too much feedback, they take complaints too personally, the fear of being scammed and they don’t have a customer service culture. Jay Baer says that a lot companies don’t answer them back because they don’t know where to start and don’t really know what say. There has been situations where they do answer their customers, but they don’t say the appropriate thing, making the problem worse. The fear of being scammed is a big one because most customers might just be complaining to get a free meal or get their money back, but there is a resolution to avoid

Our world agrees. Jason DeMers, a contributor to Forbes magazine, noted that 88% of customers are influenced by online reviews regarding their overall experience with a particular company. The decision process that leads to a sale is not always as rational as we assume. Researchers have estimated that roughly half of customer satisfaction is a result of the type of emotions a vendor induces when interacting with the consumer.

As a manager in the organization that is being acquired, I would give some Price Waterhouse advice to help with the transitional period of the company by building a guiding team. I feel it's fundamental to creating a successful change in any organization. Furthermore, the cohesion of the employees will be more effective overall. During the last two months of the company prior to the change, I would create a team of creditable employees consisting of managers and workers. The goal of this change management team would be to convey a message that is clear to avoid any confusion among the ranks of the employees. Furthermore, the team would help answer questions and give advice for employee's; that will be leaving the company in the near

3.) Strong presence in high margin health services business. In addition to UnitedHealth Group’s leadership position in the health benefits market segment, UnitedHealth Group has strong information and technology based health services platform through its business segments which is Ingenix, OptumHealth and PrescriptionSolutions. The “CNN MONEY” (2012) website states Ingenix is one of the largest health information, technology and consulting companies in the world. The UnitedHealth Group derived $2.3 billion of revenues from Ingenix which contributed $284 million (excluding $200 million in goodwill impairment and business line deposition charges) of operating profit, and an operating margin of 12.1% during FY2010.

I see a great product that as yet to reach its full potential. I have many Idea’s to help make this product line as great as possible.

- One who creates a new business in the face of risk and uncertainty for

The purpose of writing this report is to show how much I have learned and experience from enrolling in BBA 220. It is also include the impression and my personal reflection about the unit itself, and also the reflection about group project. Before I start this unit, I do not understand much about entrepreneur and entrepreneurship at all. I just know that people who do business are businessmen. However, after joining this unit, my understanding toward entrepreneur become different. Entrepreneur is someone who is willing to take risk by inventing a new business that does not exist in the market or start up their own business to make profit or take benefit of an opportunity. On the other hand, according to Joseph Alois Schumpeter (1883-1950),

Moreover, the products were developed based on what the company believed the consumers wanted (O’Neill 2010). The group completely forgot one of the keys of success of every company, the customers and their needs.