Environmental Factors That Influencing Prototon Holdings Berhad's Marketing Environment

In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,

Fast changes in environmental market place such as social development (globalization and development of social networks), economic unsteadiness (crises), technological progress, fast growing competitive world and strict marketing regulatory directly affect work of most of marketing companies or marketing and brand image divisions of the companies. I order to implement a successful campaign or increase sale and consumer awareness companies have to stay in pace with recent marketing environment and take into consideration every possible detail that might help or ruin image of a company or product.

　　Malayan Banking Berhad (Maybank) is the main regional market which is the largest and top bank in Malaysia. According to the Banks around the world 2015, Maybank had total assets of more than RM640 billion and customer deposit of RM439.6 billion on December 31,2014.

Kotler, P., & Keller, K. (2012). Marketing Management (14th ed., pp. 517-518). Essex, London: Prentice Hall.

This chapter critically reviews the findings and analyses of the data collected from the company’ report, secondary data and interviewer opinions towards the strategy adopted by the company. Unstructured telephone interviews and face-to-face interviews with the company’s marketing director – Mr. Wang, revealed what the company implements and the problems faced by the company.

The marketing environment of CardSwap consists of factors and forces that affect the business’s ability to build and maintain successful relationships with customers (Marketing Teacher, 2014). Marketing environment is made up of the Microenvironment and macroenviroment. The Microenvironment refers to the internal factors of the business, such as the company, suppliers and marketing intermediaries (Marketing Teacher, 2014).

The effect of the macro environment on Famous Brands ability to perform by assessing and looking at the Macro environment with the use of the tool PESTLE and assessing how each macro factor has an impact on Famous Brands as a business and Famous Brands performance (either negative or positive) and what strategies Famous Brands could use in order to overcome the negative impacts on their business.

This study seeks to examine the market structure and strategy of Samsung Company analyzing its micro-environmental level as well as SWOT analysis. In this regard, it is worth pointing out that Samsung is a well-established company. It manufactures different electronics products including home appliances and smartphones. It has been on the market since 1969. Its electronics division has 169 subsidiaries and affiliates, which are divided into three to include Consumer Electronics, Information Technology & Mobile Communications, and Device Solutions division (Samsung 2016, 2). In this precept, consumer Electronics focuses on advanced technology, exclusive design and significant offers for presenting new products such as TV, Refrigerator, Air Conditioner, and Medical equipment among other products. Information Technology & Mobile Communications division, on the other hand, produces mobile handset and customer friendly communication products. The Device Solutions in the same dictum division focuses on display pane and semiconductor products. The company has grown globally, and establishes outlets in different parts of the world, including the U.K.

The focus of this topic is the main elements involved in the development and implementation of successful marketing strategies.

7. External Environmental Factors! There are two main external environmental factors effecting Braaap’s company; they are the social and economic aspects of marketing. The social factor includes product promotion (are they promoting in the correct place, e.g. television, social media), are they reaching their customer base?, and merchandise (is it attractive and appealing

Foxtel has used the marketing environment to strategise their marketing scheme in order to regain clientele and maintain profits. The marketing environment is anything that creates an impact on the company (Sharp, 2013, p. 185). In this situation the elements of the marketing environment concerning Foxtel include the competitors and the customers. These factors

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

It is necessary for marketers to analyze economic environment when making marketing decisions, as economic environment affects, positively or negatively, “purchasing power and spending patterns”( Kolter and .Armstrong, 2005, p.137). Pozelaite (2010, p. 167) stated that economic environment makes opportunities and threats for the entire business. Moreover, it affects a business’s success or failure. A company cannot control economic environment, but marketers can make several strategies and policies to adopt it.

Armstrong, G. Brown, L. Burton, S. Deans, K., & Kotler, P. (2010). Marketing (pp. 4-40). New South Wales: Pearson

The Mr Price Group Limited is very successful. The divisions within the group are made successful by its stakeholders. In order to strategically plan for the future and grow, Mr Price needs to carefully analyse both the internal and external environments. In this process they can use problem identifying techniques such as SWOT analysis, Porter’s Five Forces and PESTLE analysis to gain better understanding and insight into the Micro, Market and Macro environment. By doing this Mr Price can identify new opportunities for growth and further develop into a well-known and successful brand. Once all issues have been identified Mr Price can put in place strategies in order to alleviate these issues and better the internal functioning