There are advantages and disadvantages when using social media as a tool for marketing. Many professionals have broadly discussed this topic. Social media usage is very cheap, and often these social media sites allow free account creation, but is it really free? Also there are many risks to consider.
According to Rhonda Abrons (Abrons, 2015),the main disadvantage of using social media sites is the time required to navigate and manage the challenges of each medium. Ever social site medium must be constantly monitored by someone and this person must adhere to requests like responding to comments from their respective users and clients, produce product specific information when it is needed and also respond the questions they are asked by the interested parties.
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Claywell (Claywell, 2016) makes it aware to his readers that social media sites like Facebook invite major corporations to invade your privacy and sell your personal information. Facebook CEO, Mark Zuckerberg, is a multi-billionaire and his organisation sells ad space to make up this revenue. They run special algorithms which display ads that might appeal to certain users. Many users find this invasive to their privacy and usually just ignore these ads.
Furthermore, Rubathee Nadaraja and Rashad Yazdanifard discussed social media marketing and have come to a conclusion. They state that: “social media can be established anywhere provided there is an internet connection and this must be considered by marketers, advertisers and online content creators as a basic part of their communications because social media affects all aspects of the internet and transforms the role of the internet in peoples’ lives”. (Yazdanifard, 2012)
Even though there are a vast amount of really good benefits associated with the correct and proper usage of social media for modern business methods, there are certain burdens which are associated in this regard:
• Social Media Marketing is a timeous
A prevalent issue regarding social media and interactions exists between researchers and social network users. Social media is currently changing how relationships between people are created. Relationships can exist through people across the world through social media and can produce more emotional bonds with friends that you can see everyday. On the other hand, social media also could present conflicts due to the fact that some of these relationships can become unhealthy and that people could change to be more dependent on internet friends, becoming introverted.
Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.
Social media are websites or applications that most of people use every day, but it can cause several harmful effects, such as symptoms of mental health, increase cyberbullying, and reduce productivity. Social media is a place where people can share their personal information, pictures, videos, ideas, and different form of expressions. It also the great place where people can interact with each other by using the text posts or comments. Facebook, Instagram, Snapchat, Twitter are the platform social media that most of people use. Each people has different purpose of using social network, such as communicate with friends, or promote a business. According to the Statita.com, in 2017, 81 percent of U.S. Americans had a social media profile, representing a five percent growth compared to the previous year.
Technology plays a big role in people’s progression in relationships. Social media is the big boom in social relationships, they connect more people in more ways than one. Even though Parents worry about their children on social media, teens can find a positive outcome from it. Social media positively impacts teen relationships. Teens say that social media has more positive effects rather than negative on relationships. Also, most kids that are introverted can find kids that have similar interest online, and make new friends.
The disadvantages to social media are that negative reviews can go viral very quickly. There is no way to monitor what everyone says and negative reviews can influence customers not to purchase the products. Another disadvantage is not being able to track the ROI to know that all of the money that is spent and invested for paid advertising online is paying
Advantages of using the social media aspect can attract the attention needed to promote a product or service intended or drive traffic to the intended website of services. This type of channel has the ability to bring people together from all over the world as well as allows each person to express their own opinions and ideas, providing well-needed feedback. Disadvantages of this method when not used properly or failed to promote the communication effectively can cause a permanent damage to the company’s reputation; as this mistake is seen in front of hundreds or thousands of people who also have direct and easy access of spreading their messages online. This way of communicating can also be more time consuming as someone has to be constantly checking in to make comments, answer questions, and reply to feedback.
Every social network have their own functionality or tools that allows a business to promote its identity and services. We need to understand that the development of the social media was primarily targeted to the casual internet users who are very much inclined in today’s technology and services such as creating information, content and other types of media such as text, photos and videos. As day goes by, developers are very much keen to enhance the experience of the social media, they were able to apply on how can a businesses to take advantage of the tools and functionality of a social media to the potential
And as a SaaS business, your team must create connections that not only grow your revenues but also shape your brand.
Social media in business continually rises to be an in important tool in everyday business and this means that communication is greatly evolving. In this development period, social media has had a prodfound impact on businesses especially in marketing. As a result, many are using social media as a communication tool regardless of the negative impacts experienced in some aspcts of social media.
Social media is any website that allows social interaction. Social media is growing rapidly throughout the world. More adults and teenagers are joining sites such as Facebook, MySpace, and Twitter to interact with friends, family, and strangers. The introduction of social media has changed the world in many ways. It affects each individual in different ways. Today it can be used as a very helpful tool in changing a person’s life, but at the same time cause such conflicts which can negatively impact a person. While there are some negatives associated with social media, the positives in communication all around, has made the world stronger and a better place to live in.
The more social media we have, the more we think we're connecting, yet we’re really disconnecting from each other. Communication is a crucial part of the human life when it comes to interacting and progressing our society. Ever since the beginning of as much as we can remember, we’ve communicated in many forms such as body language, sign language and written language. Nowadays, we’ve taken socializing to a whole new level. We’ve constructed a form of typed language with the given name, social networking. There are endless social media sites that make it obtainable to connect between various amounts of people. In consideration of the ability that people can interact through social media, most people own an account for engaging. Granting all
Social media is one of the most common ways for people to communicate anywhere and at any time in modern society. Some people think that it is beneficial to have in society. Although, many people are starting to see negative effects arise from the use of social media as well. These negative effects are increasing and becoming more problematic every day. The disadvantages of social media far outweigh the advantages. Social media effects everyone in society, especially teenagers by negatively impacting their lives, face-to-face interactions, and mental health.
As a teenager associated with the “technological revolution”, it has only been fate to be consumed by the constant social media that surrounds our society. With a phone always in hand, and a new app ready to be downloaded, the people of the current generation are being mind-blocked by the tweets and posts of their numerous friends. As I walk down the hallway of my high school, I see the tops of my classmates heads. Resembling a kangaroo, they are hunched over, arms bent with an iPhone glued to their faces, eager to catch up on whatever tweets they haven’t seen. Eager to see what “selfie” their favorite celebrity has posted on Instagram. The constant mentality of, “ Oh that would be a good tweet”, or “ Lets post theses pictures on
Social networking websites like twitter and facebook have given a new image to the concept of social media marketing. You can create new social contacts all over the world, which you could not do so easy without the internet. You can express yourself, showing off your favourite song lyrics or posting pictures of your new outfit. It is a lot harder to feel embarrassment over the internet than in person, so people find it easier to vent their feelings on sites like Facebook. The business networking and personal online dating have greatly been improved. It also makes it a lot easier to keep in touch with family and friends, especially if they live far away. Communication has been made easier for example the internet has brought email and chatting facilities. Instead of sending letters to respective destinations, it is very easy to send an email which will be received
Knowing how a group of followers can boost sales of a business with free advertisement may give assurance to people who use it as a tool rather than personal enjoyment. The disadvantage of using social media in a negative way can make a person use social media in a more discrete manner. Social networking sites can allow people to decide what information is obtainable by the public; this is imperative when a person wants to use social media.