Essay On Amusement Park

1114 Words5 Pages
Amusement parks, amusing visitors to beat competition
• How crucial are the number of visits and investments?
• The sources of revenue
• An analysis of the leading international amusement/theme park operators
The amusement park industry is broadly categorised into amusement parks, theme parks and water parks and is a ~43 billion-dollar market presently [Source: International Association of Amusement Parks and Attractions (IAAPA), Global Amusement Park Outlook 2015-20 and Wilkofsky Gruen Associates]. The global leisure and entertainment industry doesn’t complete with amusement park industry. Furthermore, in addition to mechanical rides, water rides and theme attractions, amusement/theme park companies also offer games, shows, refreshment stores and other
…show more content…
 High entry level barrier: Amusement/theme park industry is dominated by few players globally due to the high entry level barriers as developing a new amusement or theme park or adding new attractions and rides in a current set-up require a major capital investment.
 Highly competitive: Amusement/theme parks face major competition as visits solely depends on attendees interest, intellectual property rights of major brands, special rides or park related area modified in accordance with current popular theme or portrayal of popular films and characters. Moreover, other modes of leisure give a tough competition to the industry.
Internationally, there has been a healthy growth in the sector, especially in the past few years. The visits to theme parks in last five years rose at 3.9% compound annual rate (Source: IAAPA- Global Amusement Park Outlook 2015-2020). According to the Themed Entertainment Association (TEA) 2016 report, attendees at the top 10 amusement/theme parks group grew from 271.6 million (2006) to 438.3 million (2016), at a CAGR of
Get Access