Digital Marketing Essay

The ultimate goal of using digital marketing strategy is for customer and market acquisition. The reason being is acquire new customers and make the products and business grow. The retention of new customers is also important. Through acquisition strategy, new customers and existing ones can be informed about the new products and services. Acquisition goes beyond than awareness and it helps in expanding the market share and also increasing the number of customers.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

Social media platforms are currently doing an impressive job at providing businesses with the opportunity to promote their products online to millions of users. This form of promotion is faster, cheaper, and more effective when compared to traditional methods of promoting a product or a service. Even with this, in order to be able to use social media platforms efficiently, businesses need to use strategists, developers, and writers. It costs money to do this and it is thus essential for social media marketing managers to be able to channel their efforts into making companies happy with their involvement in social media advertising.

Social media is today widely integrated into dynamic computing and servicer architecture. In fact, social media can do so much more today than some years ago. With Twitter or Facebook it is possible to use networking and information sharing techniques to build high quality links and increase PR of a target site. In fact, social media marketing integration is so ingrained into the 21st century system it has become part of the entire cultural process in fact, as some authors state, it is part of the market creation process. Social media is a relatively new term that includes web and mobile based technologies that allow communication to be more of an interactive dialog between individuals, communities, and organizations. It is a way that technology is used to enhance communications and enable different sorts of cultures and groups to interact.

Introduction Marketers must confront many legal issues in today's society in order to create a successful business. Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies. Marketers are quickly leaving their television, print, and radio ads to the way of the future, the Internet. Businesses local, regional, and national have quickly embraced the Internet as an inexpensive means of advertising to reach a larger target audience. The Internet has become the one of the most effective ways advertise, and sell goods and services. The Internet can simply be defined as a network of networks which produces a "new medium of worldwide

Digital Media has changed over the years, making a substantial impact on society, as technology is linking people from across the world in ways that would seem nearly impossible years ago. The global online population is currently 1.2 billion, projected to grow to 1.8 billion by 2010, According to Central Intelligence Agency statistics collected in 2005 and 2006. Media within society is constantly changing, which makes it critical for advertisers to keep up with improving technology and the transformation that occurs within it. The internet has provided a channel for consumers, which has now the first port-of-call for finding information to select or buy the best deal.

Just a few years ago, social media was considered a relatively new phenomenon yet present day would say something entirely different. Social media has now become a vital part of any modern marketing mix, so much so that managing your presence on what are considered the “big three” (Twitter, Facebook and Google+) is now a must. If you aren’t social media ready, then your business simply isn’t up to speed. For those who still find themselves sneering at the thought of supposedly reducing themselves to opening an account on these “childish” social media platforms, we ask you: how much more proof do you need than 665 million daily active users on Facebook and now well over 500 million registered accounts on it’s little sister Twitter? Social media marketing is indeed the way forward. Granted, lacking social profiles on the likes of Pinterest, LinkedIn or Tumblr may not do you any harm but if you’re looking to reach far greater exposure in the digital market place, then social media marketing is the way to do it.

Digital marketing has allowed companies to have a global reach. Time and distance becomes a matter of perspective with the delivery and circulation of goods and services transcending international boundaries.

This case study focuses on how digital advertising and marketing strategy boosts the sales of any organization. The main focus area of this study has been the company Britax which is a car seat making firm based in UK and has made rapid strides into the business by digital advertising. The increase in sales was 150% each month when compared to the same months in the preceding year.

But those elders who do jobs and other professional activities they don’t have time to survey the market for the product, so those professional also attracted towards e-marketing. Developed countries highly prefer e-marketing because they highly do massive research before buying anything so that’s why the online marketing help to analyze the best product or services for themselves. As we all know that technology gives the power to survey about that product or services which they willing to buy before final purchase. Social media marketing highly effect consumer’s perception for buying particular products or services. Today’s consumers are highly effected by e-marketing mostly rather than TV or Newspaper advertisement. Social media marketing help companies to gather potential customers of their particular products or services. In past years, through survey we found out that today’s customers are mostly watched advertisement on mobile, Whatsapp, Facebook, twitter, YouTube etc. As we all know that online shopping and advertisement are growing too fast in nowadays market, the industries and business are highly focusing now on e-marketing advertisement rather than

According to Wikipedia, Social media marketing is a term which describes “the process of gaining website traffic or attention through social media sites (Wikipedia).” This kind of promoting tactics are getting more and more popular and effective in this technology driven world, it is easier for a business company to determine where the potential customers are and easily to attract their eyes through social media and it saves more money compare to the traditional advertising methods. As the technology developed, social media are getting much more impressive to make people interact and chat with each other, and share information as well.

Internet affects the market deeply. Internet marketing is the simplest way to buy items using the internet. Companies advertise the goods on their website to make people able to buy items they need. Internet becomes likely to be the heart of marketing strategies. There is remarkable change in the number of e-commerce enterprises selling goods online. Many business models are using the internet to promote

The purpose of this report is to explain what the internet marketing is and how to use internet for advertising, promotions, sales, market research, interactive communication,

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;