Essay On Nike

1001 Words5 Pages
Nike Company is a very important one which gains great reputation for its manufacturing and supplying of sports apparel to people from all corners of the world. It is situated in the United States of America and the headquarters is in Beaverton. It can also be regarded as a leading manufacture and supplier of athletic shoes and sports equipment among all companies. In the year of 1964, Bill Bowerman and Philip Knight, found a company by name of Blue Ribbon sports, truly the predecessor of Nike Company. Later in 1978, in an official way, the name of the Blue Ribbon Sports was changed into Nike Incorporation. When it comes to the word Nike, it comes from a Greek word, referring to the goddess of victory. By manufacturing its own products, such as the Nike Golf, Nike Pro and Nike air, Nike Company gets its brand known in the market. Soon after that, the first retail store of Nike products was born with name of Nike town. The major sponsors of Nike Company include the famous athletes from the whole world and sports teams.…show more content…
The sales of Nike products in America are consisted of the main part with the percent of 34%, and in Europe, Middle East and Africa, the sales are 29% of the whole one. As to the first pair of Nike shoes; it is the track running shoe. Shoes win about 53.7% of the total profits for Nike Company. Nike products cover a large range of sports areas and this makes Nike Company compete against many companies like New Balance, Reebok, Puma, and Adidas. And the most powerful rival can be Adidas whose profits of sports area attain to $13 billion. The marketing strategy can be seen as a key factor for Nike Company to achieve the big success. Nike is seen as an excellent brand which offers creative and well-designed sports apparel. Nike Company makes its products gain great popularity through the way of cooperating with the famous athletes, professional sports teams and college athletic

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