preview

Essay On Retail Clinic

Better Essays

Location
The proposed location for the pilot retail clinic would be a vacant space in a new building that was just constructed in Washington Square in North Canton, Ohio. Washington Square is a premier community shopping center located at the corner of Market Avenue and East Maple Street directly across the street from Walsh University (DeHoff Development Company, 2017). Walsh University is a private Catholic institution with enrollment of 2,112 students (U.S. News, 2016). Walsh’s health service hours are limited and students would be within walking distance of Aultman’s proposed clinic location for their after-hours care needs. The shopping center is in a high-traffic area that includes many restaurants and businesses. Additionally, there …show more content…

Many current healthcare trends are being driven by millennials and they are the perfect target market for a retail clinic. The millennial generation is concerned about wait times and is always looking for convenience, technology, and is not concerned with long-term in-depth physician relationships (Rubenfire, 2017).
Students at Walsh University will be a visit source for the clinic. Many students live on campus and are away from their home primary care physicians and medical resources. Walsh does have a health services center that is available to students that is in the campus wellness center. However, services are limited and it is only open from 9:00 am-5:00 pm Monday through Thursday and 9:00 am-1:00 pm on Friday (Walsh University, 2017). A physician is only available for a small subset of the open hours. Students living on-campus may not have access to a car and if they need treatment outside of health service’s hours it may be challenging for them in the current environment. Walsh students would be able to walk across the street to Aultman’s retail clinic every day of the week and get care without the need for a car or other transportation.
The last market that will primarily be targeted is busy professionals and families. The demographics show that much of the North Canton population is employed and has higher than average income. There are many married individuals in their thirties and forties as well that

Get Access