I went to Urban Outfitters on Green Street in Champaign. Because of it was on Green Street, there is very limited parking. Most of their customers walk to the store rather than drive there. The outside of the store looks very clean and modern. It is made out of glass windows, so you can see into the store from the outside. The glass is clean and I assume that they clean it daily because it always looks clean when I pass the store. I think that it looks very inviting because of the modern look that it has. The front door is very clean and the entryway into the store is also clean. The store is very well designed. There are plenty of walkways for the customer to walk around, but there are also enough displays to keep the customers …show more content…
The grouping of the clothing is by lifestyle. Depending on the what the clothes are for, that is how the clothes are organized. The grouping make sense for the store. There are little things right next to the cashier, such as gift cards or accessories to try to get the customer to buy. Add-on items include hair accessories such as headbands and hair ties. I feel like all of the items are priced pretty well. I did not see any sales rack, which is not surprising because this store tends to be pretty highly expensive. I think that the staff is really engaged and they are trying to help the customer find anything that they may need. I was greeted right away right when I walked into the store. I think that there suggestions were pretty helpful. I told them I was looking for something for my sister and they directed me towards something that she may like. They are dressed in regular clothes that you may be able to find inside the store. I thin that they are very professional looking. I did not purchase anything in the store. I think that the store was pretty busy and it was very exciting and inviting. It smells nice, but I do not think that I would hang out in there for fun. The music matches perfectly with the rest of the store, but it is not too loud and it is very peaceful. The surfaces are inviting and the fabrics are really nice. I did not bump into any surfaces. There are many women in
Store layout, merchandise display and categorization is superb to facilitate easy tracing / location. Individual store managers have liberty to adjust merchandising mix to suit local taste and placing replenishment orders. Purchasing through central office to get maximum margins, low expense
The store will provide welcoming, attentive and efficient service. The company will provide a productive work environment, rewards for achievement and opportunities to develop.
In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.
On July 2, 1962 Sam Walton opened the very first Walmart store in Rogers, Ark. Each week, more than 140 million Americans shop at Walmart. The company has over 11,000 stores in 28 countries. In fact, just recently the company opened a new store in my neighborhood. All summer I watched them build and build and I would say to my mom, “I can’t wait for them to finish so we can stop having to go to that ghetto Walmart.” I know “ghetto Walmart?” but it’s the truth. There was one other Walmart in my neighborhood and it was known as the ghetto Walmart. So when I received the essay assignment I knew immediately where I wanted to go. At ghetto Walmart the norms became abnormal and the abnormal things started to be accepted. The Walmart Company knows how to get costumers to come into their stores, I’ll give them that, but something just went wrong with that one.
I ended up feeling neutral about the experience. Half of the store was lingerie, and about a quarter were dildos and vibrators with a collection of porn in one corner. There seemed to be a greater number of items geared towards women than there were for men. I was also surprised that there was only one fetish that was really represented. There were several items for sadomasochists, but none to speak of for any others. It seemed as though the BDSM items were probably recently added after Fifty Shades of Grey took off, as many of the items referenced the book or movie. I was also surprised by the people who were there when we arrived. There were only four people there, and two were only interested in the lingerie. The other two were women who only looked at the dildos. One woman did come up and ask the cashier if she remembered her, which caught me off guard. It made me wonder if they have a more set clientele or if they tend to have more newcomers. I was going to ask, but there was only one person working and she wandered off before I could get the chance. Finally, I was really surprised by how many gag gifts there were there. I understand that many of them were vulgar and that many other stores would not sell these kinds of items, but it reminded me of a Spencer’s. There were several items that were not for pleasure, just for entertainment value for bachelorette parties and the like. I did not expect there to be as many items
For this project, I chose Target’s department store because, one, I am an employee there and most importantly I felt that it showed different types of people in multiple ways through its products. For my first observation my goal was to examine how the store was arranged, the products that
The objective of this report is to provide an in depth analysis of the retailer Charming Charlie, in regards to store layout, design, and visual merchandising. Emphasis will be placed on the store’s attraction to the target market, layout organization, and brand image consistency. Charming Charlie is a women’s contemporary jewelry and accessories specialty retailer. The following information is based on the observation of the Charming Charlie’s location in Ashley Park, which is a shopping center in Newnan, Georgia.
Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.
The parking lot had many potholes and was uneven, without any clearly defined parking spots. Despite this, the cars were parked in an even and organized way that I found interesting. I entered the store, and was welcomed by a young teenage girl. She stood behind the only cash register in the store, while she watched an Asian drama on her phone. There was a glass case next to the check-out counter that contained Hmong clothing and jewelry for sale. There was no other décor throughout the store, aside from a few framed posters advertising Hmong New Year and some plants near the cash register. This was different from Publix, where everything was packaged nicely and there were painted walls and effort put into the appearance of the store. I also noticed that there were many freezers and refrigerators spaced around the Hmong store, as well as about 6 aisles of food and Asian houseware products. There was also a deli located near the back of the store, with a small dining area consisting of a few tables and chairs. A Hmong family was sitting and eating at one of the tables, and I saw several other Hmong people shopping or ordering from the deli. I walked around and picked out a few products to buy that I wanted to try or that I was familiar with and needed more of, such as noodles for Pho, Hoisin sauce, fresh herbs,
The store associates are dressed in the season's latest looks marketing to the incoming customers. The music is blasting with a bohemian and beachy tunes, which parents may not appreciate but it was what makes the adolescents happy. The store appeals to your senses all in order to make you buy more. I find my friends and me drooling over all the new clothes in stock. But after reading Gladwell's “Consuming Passion” I began making connection in my own life. There is a reason why as soon as I walk into the store I have the overwhelming urge to buy everything in the store, or at least try everything I see. The way they layout the all the clothes in the table it's not a mistake they are simply encouraging the feel of being at home and radiating a comfortable feeling so their customers can relax, touch the clothing, and spend more money. If the conditions are right the customer will be able to buy anything. The stores uses colors to appeal to the sense of sight of the customers a feeling of happiness which would cause them to shop more. However my favorite conditions of all times are clearance because I love a great deal. When you see the signs outside the store saying the sales are here yet again or when you get an email with special coupon always gives me a sense of
John Lewis is situated in Westfield shopping centre located in Stratford City. The departmental store basically showcases greatest and latest products in context of electronics, beauty, home and fashion. John Lewis has tried to incorporate best ideas in order to create a memorable and pleasurable shopping experience for customers. The brand has even included personal services and delicious foods for all its customers. Special events are even hosted at this departmental store. There are knowledgeable and helpful partners at John Lewis who ensures that customers leave the premises with products aligned with their needs. John Lewis fashion department can be considered as a store within a departmental store. This is a new approach
The purpose of these evaluations was to determine which of the selected stores excelled the most within our research criterion. From this information, it is easy to gather which one is preferable for what an individual may need in a thrift store. This is extremely useful for those who only want to go to one store for whichever reason may pertain.
Feeling bored on a Saturday afternoon inside the Hillsdale mall, I ventured to find a new staple to thoughtlessly dispense hard earned money on and found myself inside a Lush store. Scanning all the wooden crates on the shelves filled with these brightly colored, fragrant bicarbonate orbs and hand crafted soaps, I began to observe my fellow shoppers around me. One thing in particular that I noticed in the store is the audience it attracted. All around me, was the presence of a predominantly young to middle aged crowd from all races. Unsurprisingly, the majority of these shoppers were women with the exception of a few men dragged by their partners that were reluctantly standing by the exit. With the intent to find out more about this store,
Rue 21 is one of the many retailers that are geared towards teens, however what set them apart from the rest is their affordability. This company strives to keep all of its merchandise under 35 dollars. Rue 21 has locations in various strip malls with 52 percent, regional mall 31 percent and outlet centers 17 there are pros and cons that affect the company for each of them (Berman, 2009). Having this store in a strip center can be a really great thing for consumers put not such a positive thing for the company as a whole. The positive to a strip mall is that it is easily accessible for customers to find and shop at the location. Strip malls have less congestion when it comes to parking, which makes for a more pleasurable for shoppers like
Most of the executives of Store24, a New England based convenience store, were gathered for an important meeting to discuss a way to increase store level employees retention. Some of the suggestions were to increase wages and bonuses, training enhancements or career development programs. However, top management lacked sufficient information available that would explained the relationship between manager and crew tenure on store level financial performance. Hence, the purpose of this paper is to shed light on the “employee tenure-store level performance” relationship as well as to discover how managerial skill,