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Ethos In TED Talk

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Mallory Soldner, in her TED Talk “Your company’s data could end world hunger” given at a TED Institute event in 2016, successfully argues that if companies donate data, decision scientists, and technology to gather new sources of data to humanitarian organizations, that lives can be saved. Soldner is able to support her claims by sharing her experiences using data to drive efficiencies, save money, and feed more people while working for the World Food Program. In Soldner’s TED Talk, she uses ethos to build credibility and rapport with the audience. Solder also uses logos by detailing her experience at the World Food Program and demonstrating the value of the data, and explaining why it makes business sense. Soldner’s target audience is executives of large companies.
Soldner began her TED Talk by using ethos as a form of persuasion with the audience. She does this by describing walking into the World Food Program building in Rome, Italy as a confident Ph.D. student, armed with a prototype tool developed at the Georgia Institute of Technology. In her description of this event, she is able to connect with the audience and build rapport by using a style of speech and tone that includes a mix of humor, humility, and a clear understanding of logistics optimization. Soldner’s story allowed her to use ethos with the audience in a subtle but entertaining way. Soldner used her story to highlight her experience and understanding of the needs of humanitarian organizations, and the value

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