Ethos Pathos Logos Essay

BMW’s logo is one of the most distinct and globally recognized ever created. The signature BMW roundel

Automobiles symbolize the good and bad, people often look at the make of the car.

To some extent, it is useful to using famous symbols link with the core value of the brand, especially through the official website of the brand. However, the core value of the brand is not represented completely, which means the brand construct is superficial not permeate the whole brand. They are expressing the value of brand through only one page

Ford, with the exception of the vehicles, simply used their logo at the end to equate this strength, loyalty, and pride to their brand.

The name-change to Bayerische Motoren Werke compelled management to devise a new logo for the company, therefore the famous BMW trademark is designed and patented at this time. However, they remained true to the imagery of the previous Rapp Motorenwerke emblem (which was designed by Karl 's brother, Ottmar Rapp). Thus, both the old and the new logo were built up in the same way: the company name was placed in a black circle, which was once again given a pictorial form by placing a symbol within it. By analogy with this, the blue and white panels of the Bavarian national flag were placed at the center of the BMW logo. Not until the late 1920s was the logo lent a new interpretation as representing a rotating propeller. The BMW Trademark,

A logo outwardly speaks to the character of a business and along these lines it assumes an imperative part in business' marking. As it is an innovative workmanship that makes a brand effortlessly identifiable, it ought to be articulately outlined with expert mastery and innovativeness.

The branded product at the heart of the SLP is the Ford Mustang. The Mustang was first introduced in 1964 and has become one of Ford's most iconic brands (Damian, 2006). Automobiles in general are a good subject for the study of branding because the car itself changes every year, but the brand does not. Over time, specific brands become associated with particular attributes, in terms of product category, positioning, price, and in the case of cars their styling, design and the lifestyle attributes that are associated with that vehicle. The Mustang has gone through roughly five iterations, and is currently in its fifth generation (Markus, 2010).

Society has always used symbols to communicate. Caveman used drawings(symbols) to communicate and document their lives. Today we use symbols in our everyday lives. Company logos are just one kind of symbol that we see every day. These logos become so familiar that we don’t even need a name to know what company the logo or symbol stands. Two Sociologists wo developed this theory are Charles Horton Cooley and George Herbert Mead. The definition of symbolic interactionism by our book is that symbols-things to which we attach meaning. ( J. Henslin). Four such examples of symbols or logos that I have chosen were chosen for different reasons. Two logos are brand names of the item themselves and not the correct terminology of the item. The other two are logos that are so familiar across the world that anyone would know the company they stand for.

clear assessment of the financial health of the company: NIKE International. Just knowing that this company chose a symbol that references the winged goddess of victory seems to have been a premonition for the designer of the ‘swoosh’ as well as the founder, Phil Knight, of NIKE. (Hinker,)

"Trust our company, love our brands and delight in our services." This is the theme of Ford's global brand strategy. Ford's approach to brand marketing is that of six distinctive vehicle brands and four distinctive service brands. Among these vehicle brands are Mercury, Lincoln, Ford, Jaguar, Aston Martin, Mazda, and soon Volvo. With several different brands under the name Ford a number of products with an overwhelming set of characteristics has been developed. These strong brand names, along with unique models within each brand assist Ford to build long-term, sustainable links to customers throughout the world. (For a listing of Ford models, see appendix.) People automatically associate certain nameplates to Ford, such as the Mustang, Thunderbird, and the ever popular Taurus. The brand characteristic of a Ford truck is "Built Ford Tough," while the characteristics of a sport utility vehicle is ,"go anywhere, do anything, practical adventure." The Jaguar XJR is another example of a unique brand of Ford. There are no others like it on the market today. The XJR is targeted at those customers who are looking for that extravagant "muscle" car. All of these sub-brands share the same global promise of the Ford Motor Company.

The logo has changed many of times one of them is a D and B which stood for dodge brothers,The second one is triangles, The third one is a circle split into a star shape,The fourth one is a rams head, and the last one is the words dodge. Behind the Badge: How Dodge?s Logo Became Ram?s Emblem. (2015, March 25). Retrieved from http://thenewswheel.com/behind-badge-dodge-logo-became-ram-embl

Porsche is one of the most well-known brands in the world. In customers' minds, Porsche stands for exclusivity, class, and high quality. The company's marketing strategy is oriented towards identifying the needs and preferences of a small group of customers and on developing car models that satisfy these needs. However, Porsche was forced to introduce several models on the market that were not in accordance with what typical customers of the company usually prefer. These models refer to lower-priced cars, but also to high class SUVs like Cayenne and Panamera.

The name is easy to remember for the consumers, you can recall ability and you don’t confuse it with any other brand. Logo The three mark stripes is without doubt the quintessential adidas symbol. It was created by the founder Adolf Dassler and first used on footwear in 1949. In 1972 they launched the trefoil symbol which is representing the adidas Originals line today. The present corporate logo was introduced in 1996 and consists of three bars and the name adidas written in smallcap. The three bars represent a mountain and stand for future challenges of the consumer. The consumer should have the impression that with wearing adidas every goal can be achieved and he/ she can get over every challenge. The adidas logo is recognizable for every consumer, bright, sporty and easy to remember. It differentiates adidas from any other brand in their competing frame.

When it comes to car brands many people have their personal or family preference. There is lots of choices from Chevy (gmc), Ford, Honda, Toyota, Cadillac, Lincoln... You get my drift there are a lot of different choices. There has been a war old as ages between Ford or GM. As we get further into the review you will find out about reliability and price safety and other features these brands offer. We will let you decide which you want to pick.

Brand awareness- Gucci is very well widely recognized by its interlocked G logo and its green and red web (the stripes) and the horsebit, which is an important element of Gucci's timeless piece.