Example Of A Perfume Commercial For The Good Girl Perfume

Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society.

Whether we realize it or not, we are constantly surrounded by advertisements. On average, we are exposed to approximately 3,000 ads per day, through logos, billboards, and television commercials, even our choices of brands. But in today’s society, one of the most used and influential tools of advertising are women. But the unfortunate thing is that women are not just viewed as actresses in these ads but as objects for people to look at, use, abuse, and more. In her fourth installment in a line of documentaries, “Killing Us Softly 4,” Jean Kilbourne explains the influence of advertising women and popular culture, and its relationship to gender violence, sexism and racism, and eating disorders.

Jean Kilbourne’s film, Killing Us Softly 4, depicts the way the females are shown in advertisements. She discusses how advertisement sell concepts of normalcy and what it means to be a “male” and a “female.” One of her main arguments focuses on how women aspire to achieve the physical perfection that is portrayed in advertisements but this perfection is actually artificially created through Photoshop and other editing tools. Women in advertisements are often objectified as weak, skinny, and beautiful while men are often portrayed as bigger and stronger. Advertisements utilize the setting, the position of the people in the advertisements, and the products to appeal to the unconscious aspect

Courage can be found in the most unexpected places. In the ladies room commercial by Secret deodorant. Dana, a transgender female feels discomfort while leaving the restroom after she hears a group of women enter. She then stays in the restroom, and finally finds the courage to go outside. This commercial illustrates the fear that members of the transgender community face in a seemingly non harmful place like the restroom. Through appeal to higher order needs, credibility and appeal to broad cultural values, the commercial effectively persuades millions of American women about the fear that many men and women feel around the world.

Most of us have probably seen the old spice commercials with Isiah Mustafa, an attractive, fast talking man. These Commercials began airing in 2010 and became some of the most popular commercials on television and the internet. I will be focusing on the original “The Man Your Man Could Smell Like”. These commercial due little to actually describe old spice’s products, however it’s a very clever and humorous use of ethos, pathos, and logos still persuaded people to switch to old spice.

Old Spice vs. New Spice Commercials and ads are a pesky part of everyday media in the world. They’re main objective is to catch a certain group of peoples’ attention while interesting them in buying a product. That’s what the ever classic Old Spice commercials do; grab the attention of viewers immediately and efficiently sell their products. Oddly enough, Old Spice uses women as their primary marketing group by claiming that using the products will make their man smell like the “perfect man”. These claims are backed by two actors, Isaiah Mustafa and Terry Crews, appealing to the different wants of women.

woman is how she looks. In the academic film Killing Us Softly 4: Advertising’s Image

In society, women are held to a very high social standard. The pressure to look as perfect as all the models in magazines have driven many girls to an impossible fixation. Not only is it seen as a social norm, but also people do not even realize the degrading images of women in our everyday surroundings. After watching “Killing Us Softly”, this ideal was brought to my attention more that almost every advertisement piece that involves women promotes sexualization, objectification, and reinforces the feminine gender roles in America.

Advertisers, especially fragrance advertisers stick to a ‘house style’ and because of these similarities we have expectations of what they will include. The advert I have chosen is Estee Lauder perfume, which features Kendall Jenner. Some of the features we expect on fragrance adverts are glamour, beauty and attractiveness to be shown. It is very common for advertisers to use well-known celebrity such as Kendall Jenner. It is a technique to get people looking at the advert because audiences admire celebrities, success and importantly ‘beauty’. If a ‘normal’ ‘everyday’ woman were to be used for adverts then it would catch less attention, as they are not known and the product would sell less because people assume, if celebrities use the

Old Spice Commercial Some ads chose to display a story or send a heartwarming message. Other advertisements chose to put a more comedic spin on their advertisements. Old Spice, however, struck gold with their advertising campaign centered around Terry Crews. Old Spice plucked the actor and retired football player and ran several ad campaigns showing him, usually oiled up and in short shorts, flexing his muscles and screaming.

In the world we live in today advertising has all but consumed us as Americans. An essay entitled “Advertising’s Fifteen Basic Appeals “by Jib Fowles explains how advertisements affect and influence us daily in society. He explains how marketers through advertisements play on your needs, emotional feelings and sometimes desires to draw consumer to their brands. Fowles discusses fifteen main appeals that marketers use in ads and commercials in hopes we will purchase their product. In the October issue of Glamour Magazine there’s an ad promoting the brand BEBE. In this ad it has a timeline of a woman getting ready to go out and enjoy her

Throughout Jean Kilbourne’s film, Killing Us Softly 4, she states that advertisement is frequently used to communicate with potential consumers and persuade them to buy certain products. While advertising’s main purpose is to sell products, modern advertising does more than just sell a company’s merchandise. Advertisers create the values, images, and concepts of love and sexuality that every member of society is pressured to meet; they tell consumers who they are and who they should be. Modern advertising tends to portray the two genders, male and female, in completely different ways. Men are described as powerful beings who are believed to be insensitive and brutal; they are posed and photographed in positions that create a perception of strength and dignity. On the contrary, women are viewed as the weaker sex and taught to believe that their outward appearance determines their value in society. In a Cosmopolitan magazine, a Miss Dior perfume advertisement uses a beautiful naked woman, with long, brown hair and brown eyes, barely covered by a blanket to sell their product. While the perfume being sold should be the focus of the ad, the woman occupies most of the image lying on a bed in a provocative position. She appears to be around twenty-two years old, which appeals to the belief that sexuality only belongs to the young and attractive. In today’s society, women are viewed as vulnerable, objects used to please men, and flawless.

Do you remember the last ad you saw in the past 24 hours? Do you remember what they were selling? It was definitely not the item that was mentioned at the bottom of the ad. For years, marketing has been using people 's temptations to make them interested in the ad, or commercial; not necessarily in the product. In Judith Lorber’s piece, “Two Ways a Woman Can Get Hurt”: Advertising and Violence, it becomes evident how many different ways a woman can be negatively affected by the media’s idea of how a sexy woman is supposed to look and be treated. Lorber’s research explains how women are negatively affected in the workforce and within their daily lives due to the constant objectification of women in ads and commercials. Women are forced to

Mass media plays a great part in our lives. Television, newspapers, magazines surround us everywhere every day of our lives. All of them are stuck with different kinds of ads. But how often do we pay attention to the real sense of those ads and the ways the advertisers try to sell various products to us? We see dissoluteness and challenging behavior every day in life and we got so used to it in, at first sight, such small pieces of film, and apparently of our day routine, as advertisement, that we hardly notice the big picture. For over twenty years, Jean Kilbourne has been writing, lecturing, and making films about how advertising affects women and girls. In her essay, "‘The Two Ways a Woman Can Get Hurt':

In the competitive market America has today, all companies strive to be the number one choice for consumers out of all their competitors. To achieve this goal, companies use various strategies in their advertisements to appeal to the public. The company, Donna Karan New York (also known as DKNY) is one of the millions of companies that works rhetorically in its advertisement for its Be Delicious perfume. With sexual innuendos, symbolism, attention grabbing images, the creation an image of beauty, and the indication that one will be unique after using the product, DKNY effectively advertises its Be Delicious perfume.