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Example Of Pragmatic Equivalence

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Over decades, the concern of translators and scholars of language use have transformed piecemeal from the language itself to its intended meanings to solve the problems of misunderstanding and ambiguity. Pragmatic Equivalence is one of the prominent studies, which contributes to deal with this matter. Pragmatics itself is an independent branch of language studies which "studies the use of language in human communication as determined by the conditions of society." (Mey, 2001, p.6) However, equivalence means to give a similar impact from the source text on the target reader. Accordingly, the Pragmatic Equivalence studies seek to translate what the source writer or speaker really means in particular situations, and according to special conditions, …show more content…

Grice has presumed that the participants of the same speech or conversation try most of time to be honest, pertinent, "informative" and obvious. Unlike the "politeness principle" (PP), which has been known to have some reservations about human communicational speeches, Grice has claimed that "we need the CP to help to account (to).. the relation between sense and force; and this kind of explanation is particularly welcome where it solves." (Leech, 1983, P.80) In 1975, Grice has firstly suggested the concept of the CP in his article "Logic and Conversation"; in which the roles of the speakers and listeners are determined to have effective communications, and later on that will help translators in conveying the message of the author to the readers. The principle can be divided into these next-four maxims:
(i) Maxim of quality: a type of maxims, in which the speaker expects the hearer to be explicit and real. For example; when the speaker is making a " cake", and he needs to add some sugar as one of its ingredients, then the listener is expected to handle the speaker the sugar box; not the salt nor pepper ones. (Grice, 1975, pp.

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