Example Of Uber Rebranding

Uber and Volkswagen are both very important and revolutionary companies that have shaped the world in their own individual ways. Although they are successful, they both have interesting start up stories and have run into the law on multiple occasions. Law has had a powerful impact on the how both companies have created their business model and made expansions to better each company. In the novels Wild Ride by Adam Lashinsky and Faster, Higher, Farther by Jack Ewing the authors go through the company’s stories and also the legal challenges that they had to face along the way and that they are still facing to this day. It is clear that the law gets in the way of these companies plans, and has gotten major employees of these companies in a lot of trouble for the illegalities that they committed. Many major companies get sued by employees and customers because they try to make money off of them. In many of the cases we can examine if it is worth it for the company to fight all of these cases individually or to group the similar ones together and make necessary changes to the company to satisfy the employees and customers. Even with some of these issues going on and many counter-arguments, both Uber and Volkswagen have handled their situations with the law very well to keep the companies moving forward.

The Chevrolet: 100 Years of product Innovation is a synopsis of Chevrolet’s history, their marketing strategy product innovation and marketing position. The case highlights how Chevy has fared against competition and how they have been able to sustain in the market. Chevy carries a strong brand name and has a loyal consumer base. They are innovators in the auto industry, releasing a new vehicle annually. Chevy’s products are timeless, diverse and marketed globally. Historically, Chevy has position themselves as American company and has used that stance in their marketing. The Chevrolet brand is diverse and carries numerous vehicles including various cars, SUVs/crossovers, trucks/vans and hybrids. The case covers various product lines,

Several key points are presented in the article for how companies can be successful. The first, is that companies must be innovative and be willing “to change their core products or business models” (Bertolini et al., 2015, p. 90) to keep up with the change in the marketplace. This may require that they rebrand their product, or change their business

Branding development should always go together with the vision of the company, it was pointed out by Chou; CEO of HTC that HTC will not blindly go for growth, and instead, it would rather deliberately focus on the “value”. A lot of time when a company is deliberately pursuing its’ growth, they lose its core values. Chou recognizes the importance of the economies of scale, but he would rather deliberately pursue the value that HTC can pursuit to its consumers. In other words, regardless of the business model, or brand of HTC; HTC focuses on creating their own core values. HTC is not entirely focusing on the value of technology or products; it also includes the value for innovation, brand, market, and management ability. HTC is no longer solely represented by a product, but to expand competitiveness in it’s over all capacities.

The strength of Harley-Davidson 's brand and dominant market position give the firm a wide moat, in our opinion. However, weaker consumer spending and tight credit markets are presenting the firm with some significant near-term challenges. In addition, we believe the firm must carefully broaden the appeal of its brand to secure its long-term

In the first place, Uber's execution survey framework for drivers is characteristic of a business representative relationship in light of the fact that falling underneath a 4.6 rating will bring about a driver losing access to Uber's application, which is like an end. Second, Uber drivers serve Uber. The drivers don't endeavor

The customer base for automobiles is diverse and has different requirements and desires for automobiles. The auto industry has recognized these requirements and desires and manufactures various models to accommodate the customers. Ford is a true innovator in the automobile industry. They have made such headway mainly because they figured out to mass produce their cars quickly, thereby making it affordable to the customer base. Ford has made great strides in rebranding what value means to their customer. There are several factors that customers deem valuable when selecting a Ford automobile:

Uber was founded by Travis Kalanick and Garrett Camp in 2009 in San Francisco and the app was released in the following June. The app allowed users to summon a car to pick up them where they are, and take them to the

And some redesign logo failure because people might don’t like the new logo or people will read some other meaning on the new logo brings. One of the examples of company that redesign their logo and make consumers can’t recognize it is Super Coffeemix Marketing Sdn. Bhd. Super Coffeemix is a food and Beverage Company which is established at year 1987, their famous product is 3 in 1 instant coffee and cereal drink. The previous logo of the company is a red color word of the company name “Super” surrounded with the green wheat symbol; the new logo changed by the company in recent year is red in color background with white in color of “Super” word with a yellow curve below the word. The new logo was totally different with the previous one which the company was use for many years, this will make consumers confuse. Even the company has stated their previous logo on the package of the product to bring up to date to consumers, but this only work for the loyal consumers who was always and continuing purchases for the company products, the others consumers who was just purchases the product when their needed will not notify and they might switch to the others competitors brand, this might be a risk for the

For any brand to have brand equity, sustainability and overall success, the factors and platforms that it builds itself upon are of vital importance to achieve those goals. Uber is a brand that has an objective of building itself in a developing country with demanding consumers. In order for it to do so successfully it needs to clearly define itself with regards to the following concepts of a brand platforms, Brand Vision, Brand Mission, Brand Values, Brand Personality and lastly the Brand tone of voice. All these platforms transition into each other, this essay will explain each platform and incorporate each of them to how Uber can use them effectively in order for it to be profitable.

Uber has a strategy that is known as Growth Hacking. Growth hacking simply means to acquire only engaged and interested consumers without using by the book marketing techniques. Uber didn’t quite believed in spending money on advertising channels like print TV etc. Instead uber relied heavily on Facebook and twitter. Uber thought it would make more sense to give users initial free ride up to a certain limit and getting more free rides when their friends ride their first ride with the referral code from the previous

Harley turned to their own strengths and organisational capabilities to achieve cost efficiencies and product / brand differentiation. By utilising ‘Strategic Innovation ' they chose to establish competitive advantage through creating value for customers from novel experiences, product delivery, customisation options and customer care. As a smaller organisation and one which adopted a non-hierarchical, team based structure, Harley successfully engineered a transformation in employee commitment and job satisfaction which also helped the company sustain this competitive advantage once it had been achieved. By ensuring that the ‘Harley Experience ' was kept to a very high level it proved impossible for imitators or competitors to tap into the brand attractiveness. The sustainability of Harleys differentiation is less vulnerable to being overturned by changes in the external environment and is more difficult to replicate. Harley differentiate on more than one plane – their products certainly, but also their design, marketing and customer interactions – have you ever seen a group of Honda owners get together BECAUSE they are Honda owners ? Way to go Harley.

By changing its approach to marketing, they still depend on the Four Ps but added the value approach, causing them to lead in innovative technology and bring us user-friendly devices such as the Mac, the iPhone, iPad, etc., and a dedicated user base that are brand loyal. Today, we also see that car companies are still working from an outdated marketing approach and it is affecting their profits.

Re branding has many forms, such as changing the company’s logo and changing the companies whole perspective. Company’s would like to re-brand for many reasons, such as the company’s sales deprecating or on the verge of bankruptcy .(Drummond 2012). For most of the companies, re-branding has been a major success and thus advantages will outweigh the risk that were undertaken and therefore aids the company with higher rewards. When a company is successful, and running at a better stage, competitors happen to emulate the business . This can lead to drastic downfall and is a danger for the business, since there is a chance where the customers might deviate from the business’s uniqueness. Re branding the company definitely benefits itself by showing a different picture when compared to other competitors. The life style of humans have been evolving at a great speed due to the never ending growth of technology (Rivlin 2007). One more advantage about successfully re branding a company is that the technology should be kept updated and fully functional at all times. For instance a new piece of technology or a new invention would be more efficient or profitable to the company and also helps to stay ahead and evolve against other companies, while they move along with advanced technology in their

The Sharing Economy has been one of the most popular words recently and companies like Uber, Airbnb as well as more startups are still sprawling all over the world. Yet, what is Sharing economy? What happens to the Sharing Economy? And upon that, most arguably, what are pros and cons of it? What shall we do? Towering amount of article have only one definition and few side of perspective. The Article instead summarize Allen’s research (2014) on sharing economy and efforts by Franzetti, A. (2015) and Juliet Schor (2014).