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Executive Summary Of Two Fat Indian Restaurant

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Two Fat Indian Restaurant 166 Wellington Parade, East Melbourne Phone: 0394191866 E-mail: twofatindian@twofatindians.net.au Two Fat Indian Table of content Executive summary………………………3 Introduction…………………………………3 purpose………………………………..3 scope……………………………………3 Methodology………………………..3 Situational Analysis……………………..4 Marketing Analysis………………4 Marketing Strategies…………….4 Company Summary…………………….4 Product Overview………………….5 Environmental Analysis…………5 Customer Analysis………………...5 Competitior Analysis……………..5 SWOT Analysis………………………5 Executive Summary Two Fat Indian restaurant was established by Khushwant Singh in may 2006. He did partnership with his brother to make his business running well. They both grew up in Australia with …show more content…

They provide a level of service that the customer expect from any of the restaurant. The staff of this restaurant is well educated and highly trained. All the staff know that how to behave with the customers according to their behaviour. They offer a complete range of service. Nowadays everyone become health conscious. People well knew that what is good and is bad for their health. Restaurant provide fresh food, clean environment, and neat and clean …show more content…

Customer analysis Different age of people like teenagers, old age people, newly married couples, Childs, middle age people like to come here because of the good environment, batter service and reasonable prices of food. Childs like soft drinks and dessert’s, while old age people like wine and on trays, and the other age group like teenagers and middle aged like every type of food. Also they play background music in very good manners, which helps to make everyone feel good. According to the survey the competition in the market increases, they try something new to fulfil the needs and wants of the customers. competitor analysis Due to increase in the number of resturantant in the same market increase the competition day by day. In opposite of this restaurant there is another restaurant named Gajju resturantant who gave them taught competition so they have to increase the quality of food and service as well to maintain the repo of the restaurant. Inside area of the restaurant is well maintained and there is carpet on the floor and tables are properly manageable with the catlearley and wine glass on the table which interact more customer than their competitor. SWOT

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