Executive Summary
To: Anne Teehan
From: Leigh Clayton
Date: November 4, 2008
Subject: The Benefits of Social Networking
Introduction
We are at a time when customer satisfaction is at an all time low, yet it is becoming a more and more difficult to talk to a human for customer service. Many businesses have lost the personal and trust-filled relationship that is so desired by their clients. In order to maintain and grow a loyal customer base, a company can now achieve those real human connections by means of social networking. Individuals from all areas of the company are readily available to meet the diverse needs of its customers, future employees and each other. Social Networking is at the top of today’s technology and is being
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They need to develop strategic networking skills and practices to excel. It is the most important tool for intelligence gathering. In a business setting, such as conferences, meetings, and outings, people need to find the latest information on resources, trends and best practices. It is a critical strategy for business development. Employees can create a network of profiles and connect with one another.
Enabling connections among employees, the company could easily establish virtual teams, bring new employees up to speed, improve collaboration and increase retention among people who hadn’t felt a strong sense of belonging.[iv] Social Networking is a method for personal retention because it creates feelings of inclusion and helps people from diverse backgrounds feel listened to and valued. Building up a network of diverse people is very helpful for any business. Contacts with different clusters or groups would help your possibility of greater opportunities. A closed group of contacts will not allow you this kind of exposure. Networking can help you with your contact list. This would then help you to expand your sales and social base. [v] It remains the primary technique that people use to find jobs, change careers or land on their feet after a layoff, merger, or reorganization.[vi]
Through the company’s social network you
Richter, Muhlestein, and Wilks (2014) explain that healthcare workers are using social media to help clients and patients. It is used to achieve success in disaster response, fast point-of-care consultations, and gathering of data to improve treatment relationships. They also use social media channels such as Twitter and Facebook to share health ideas and recommend healthy recipes. Blogs are used to explain complex medical information and YouTube to share videos, for instance, on weight loss. Heller Baird and Parasnis (2011) state that businesses use social media to facilitate interactions with customers and have dialogue with them. Social media assist businesses to obtain feedback and achieve loyalty to their
A countless number of businesses are learning that through social networking they can resolve problematic matters of their complete staff reasonably instead of choosing to trust in a particular panel or faction. To help improve sales businesses like Lowes are using social networking. For example they chose a worker in the internal networking site display a demonstration operating a product that is not selling rapidly. Many others have since tailored their company to use this method and have outcomes of over one million dollars of extra income (Afshar).
In nowadays of web-based social networking, those numbers are certain to increment no less than ten times and as they do, the question emerges; how might you get more customers functioning for you, less against? An awesome place to begin is to focus on comprehension consumer loyalty and to do that, you should make a striking client encounter, one they can't hold up to delineate for others.
Social Networking has paid its tribute to the loneliness in human lives. Media users use a variation of technology that distance people from communication with others. Technology has changed everyday lives and has prohibited people from having friendships and relationships. The connection between social networks and loneliness is a crucial problem that many humans deal with every day. Because of the amounts of social networking that has been developed, progressed and modified; many humans would rather spend time on their phones and laptops then having a face to face conversation with a human being. Since people get bored of day to day life, some usually switch over to texting friends out of boredom or playing games. Shimi Cohen made this presentation for the many social media users
Engaging customers, providing customized experiences and developing brand advocates are all important in the marketing world. For sales, the primary goals are generating qualified leads, forging strong relationships and retaining hard-won accounts. Customer service wants to anticipate what customers will need or want, be proactive rather than reactive and avoid customer experience failures. Although it might seem that marketing, sales and customer service need a variety of tools to accomplish their goals, each department can benefit from using social media to connect with customers. This task can be made easier by using the social insights module available in
The company might decide to use social networking to increase boost customer base, sales and productivity through the creation of a virtual community where all its stakeholders interact easily regardless of the distance between them (Settle-Murphy, 2012). The use of social networking will
They are crucial because they link individual clusters, providing each with better access to other information and opportunities. One powerful broker in my network is Dr. Selke, the director of a summer camp I work at. One of her sayings is that she “collects people”. Even though she runs just a summer camp, she explains that she surrounds herself with people she believes will be successful and then uses these contacts to assist her other contacts. Through working with her, I have witnessed her assist many of my co-workers to get a full-time job through connecting them with a contact she has within their interested field. Since summer camp is a job that attracts a range of high school and college kids, she uses the ‘shared activity principle’ and collects a range of contacts which have diverse occupations and networks. Because she is a powerful broker, she has helped broaden and diversified my network. I will definitely use her private information and advise when I am in search for a job post-graduation because I am aware of her ability to connect me with other contacts. In addition, Dr. Selke is valuable because she is a camp counselor which is not necessarily in the formal position of power. The majority of my network is not aware of her or her value, therefore, few will think to use her broker abilities. Now that I am aware of the value of
Thanks to the fear of the backlash and to have a bigger online presence, organizations are now investing in better customer service and are taking the consumer feedback seriously. The use of social technologies has gone beyond marketing and is now used in the customer service domain and the companies have realized that the cost of retaining the customer is lesser than bringing one onboard. Before the age of social media, most consumer feedback was through phone and e-mail, however now the consumers can directly provide their feedback on the official company sites and the companies will try and
Never before has the world seen such an adaptable and measurable interface such as social media, especially when using it for marketing. Given this importance, the use of tools such as a social technographic profile will only become more common for businesses everywhere in the future. A tool like such can bring companies great success if used effectively. In conclusion, I hope for all businesses that have not recognized the power social media holds to do so. For the companies that have, I look forward to seeing what new content they create in attempt to reach their target audiences; because, I will be taking notes for when I own a businesses
Dunkin’ Donuts and Krispy Kreme Donuts both have Facebook pages to communicate with their customers and employees. In this paper, both companies will be discussed and the similarities and differences of the two companies and how they communicate with their audience through their Facebook Pages. Building meaningful relationships with customers and employees online requires good interpersonal communication, particularly listening. Social media is now being used by businesses to build relationships.
Life on social network has turned into a competition between companies, people , websites, etc. During this research process, we had a chance to interview an expert and talk more about
Social media has consumed our society. 47% of American adults used social networking sites in 2011 like Facebook, Myspace, and Twitter; up from 26% in 2008(quoted from procon.org) the aspects of social media both have a positive and negative impact on life. Social networking sites promote interaction with distant family and friends. Social networking sites can demonstrate opportunities to strengthen existing relationships and to develop new friendships as well. The downfall of social media sites prevent less face to face communication. Also, social media has been known to be more likely to spread false, and even potentially dangerous information. Questions come about quite often about social networking sites, and if they are good for our society. As a member of our society social networking can have a positive influence in school, relationships, promoting business, and self-expression. While others may view social media as a negative influence, for me, the issue hinges on how social networking sites are being used and displayed accordingly.
Social networks increasingly represent an important tool for professionals who are seeking work and for employers in the hunt for skilled labor.Social Networks Serve as an ally of the job candidate to draw the attention of companies trying to get a replacement, and to facilitate access to career opportunities that were previously hidden from the knowledge of most people looking for employment opportunities.
Social Media has become a part of the digital world and has changed the world globally in the “online world” in which the way people live and interact with each other and businesses. Social Networks such as Facebook in particular facilitates social interaction and sharing and as a result, face-to-face interaction has been replaced with interaction on social media with both “Facebook and Twitter”. Social networks have allowed people to extend their existing networks in real life as well as digital. Thus Twitter is a place where emphasis is not just on sharing but also receiving updates and snippets from interesting people and organizations. Picture number 2 demonstrates how people connect with like-minded people that would on the contrary never come across each other in real life. In terms of job opportunities, networking is now being done online. LinkedIn a professional networking site has emphasized the importance of building up contacts in your field of work and beyond. New job opportunities and vacant positions are spread through the web rapidly than the old days “by word of mouth” and equally important by trailing the right people in your professional network to be the first to hear about important information. Social networks are about being and staying connected.
Social Media has become a part of the digital world and has changed the world globally in the “online world” in which the way people live and interact with each other and businesses. Social Networks such as Facebook in particular facilitates social interaction and sharing and as a result, face-to-face interaction has been replaced with interaction on social media with both “Facebook and Twitter”. Social networks have allowed people to extend their existing networks in real life as well as digital. Thus Twitter is a place where emphasis is not just on sharing but also receiving updates and snippets from interesting people and organizations. Picture number 2 demonstrates how people connect with like-minded people that would on the contrary never come across each other in real life. In terms of job opportunities, networking is now being done online. LinkedIn a professional networking site has emphasized the importance of building up contacts in your field of work and beyond. New job opportunities and vacant positions are spread through the web rapidly than the old days “by word of mouth” and equally important by trailing the right people in your professional network to be the first to hear about important information. Social networks are about being and staying connected.