Executive Summary : Th Е Food Industry

Throughout the articles, each one discussed the author’s perspective on food industries. Two articles argued whether the food companies should be blamed for the health epidemics or it should be a personal responsibility for consumers. While others discussed how food industries manipulate consumers into buying more of their food. Along the same lines, all the articles mentioned how the health epidemic is increasing and who must be fault for the growth. As well as finding a solution and who should help. Although the articles emphasize how obesity rate has grown, the public seems to blame food companies for manipulating consumers and others insist it is a consumer’s personal responsibility.

The food industry in the UK is a multi-billion pound industry that is mainly dominated by a few competitors such as McDonalds, Burger King, KFC and Subway. Most of the food sold in these fast food restaurants is unhealthy, which is becoming a huge concern as there are many people dying of obesity and other health related problems. This is one of the key social factors facing the fast food market at the moment.

Another point that reinforces this statement is related to their employees and the way they benefit them in many different ways because from the beginning, they become part of Chipotle by a trainee program and after that if they show that their store is running in a very positive way, they will promote making possible going up the ladder. They

800 Word Essay Food, health and medical technologies have a large impact on individuals and communities today and in the future. Throughout this paper, discussion will involve the issues that society faces regarding food and health and how we can create a healthier and safer world for our future. The food industry has a large impact on individuals and will affect wider communities in the future. The rush of today’s society has pushed food production to become more commercialized with prepackaged/premade based foods. For numerous reasons such as time, work and costs of living, people are wanting meals that are cheap, fast, easy and don’t require much effort.

coli in Chipotle restaurants in Washington and Oregon has caused a negative shift in customer demand for the food served at the restaurant. In addition to that, due to the violation of health code regulation, Chipotle had to shut down forty-three food-chains in the infected counties. Because of the loss of forty-three Chipotle restaurants and the decline in consumer demand, the supply services and products also decreases. People who worked at these shut down restaurants loss their jobs and Chipotle loss their profits. The effects of the outbreak of E. coli in Chipotle restaurants caused a negative change the taste and preference on consumers. This will cause a decrease in consumers demand for food served at Chipotle due to their change in taste and preference. When Chipotle decided to shut down some of their doors in Washington and Oregon, this caused the company to lose some of their profits and their ability to produce their food in those counties which caused a negative shift in their market supply. Since there was a negative change in consumers taste and preference for the food served at Chipotle, their satisfaction and enjoyment for consuming that product and service also called utility reduces

The greatest disadvantage of the food industry is unhealthy eating. This is derived from high amounts of sodium which can be found in most fast food industries. The manner in which these foods are cooked also plays a pivotal role in the unhealthy aspects of certain menu items. Ingredients which are not understood by consumers who are becoming more health conscious has

This paper explores the mission, vision, values and principles of Chipotle Mexican Grill that guide them in the restaurant industry. Their key mission, vision, and values revolve around providing food with integrity and changing the way people think about and eat fast food. Chipotle’s principles include sticking to the basics of a simple menu and uncomplicated, interactive employee roles.

These powerful alliances requires the consumer to navigate through the confusing food environment and to pay close attention to nutritional facts, labels, and to carefully and consciously be mindful of advertisement of all sorts of media. For farmers, its a crippling business system that destroys their profession. For consumers, who do not make a conscious effort where they shop and what they eat subjects themselves to a lifestyle that can progressively lead to obesity and many other life threatening diseases. The politics of obesity and disease within the food industry is a public health concern.

Changes in customer preferences, general economic conditions, discretionary spending priorities, demographic trends, traffic patterns and the type, number and location of competing restaurants have a moderate effect on the restaurant industry (Chipotle, 2010). One example of customer preferences being a driver in the industry is the “Whole Food-ism Movement” which has put a large focus on organic, antibiotic-free, and non-processed foods (Mansolillo, 2007). Consumers now look for healthier options when eating and an overall healthier lifestyle. Chipotle has been able to benefit from this movement by carrying on their “Food with Integrity” mission (Chipotle, 2010).

Global influences of the fast food industry are shown in the health problems in society today. The cheap production of meat and grains for the fast food industry cause harm to the environment, humans, and animals. The fast food that is consumed is not only bad for the health of people but also for the environment. As food provides more than just sustenance; it increasingly has come to shape and mediate our understanding of ourselves and our culture.

Chipotle is the leader in the fast casual market, with over 1,900 locations, $3.21 billion in annual revenue, and the ability to serve up to 300 customers an hour. It has innovated the restaurant market by providing reasonably priced scratch-made meals, containing local ingredients, all within the confines of a pleasing aesthetic environment (Chipotle Mexican Grill, Inc., 2014; Kaplan, 2011). To reach its success, the firm utilized architectural innovation by stealing components of various types of restaurants already in existence. The company appropriated its rapid meal preparation methods from fast food chains such Subway and Quiznos, adopted its provision of quality food from more upscale casual Mexican restaurants, and implemented a locally based supply chain similar to that seen at many local farm-to-table establishments. This convergence of different properties came together right as the millennial generation was coming of age and demand higher quality, natural, and locally sourced ingredients in meals that could receive quickly. The company has also attempted to utilize an incremental innovation approach by removing all CMO ingredients and testing new foods such as breakfast items, soup, and chorizo sausage (The Associated Press, 2015; Peterson,

One can only assume that Chipotle uses concentration strategies for their corporate level strategies, because they only concentrate on the restaurant industry. Market penetration and market development is their main focus, as they are attracting new customers as they increase brand awareness through their business strategies and their “Food With Integrity” campaign, Farmed and Dangerous live action story-telling comedy series, and Cultivate Foundation, which is a non-profit organization supporting sustainable agriculture, family farming and food education, and they are expanding into new markets with international expansion, so Chipotle can continue “to change the way people think about and eat fast food” (Chipotle, 2015). Chipotle also, uses ‘product development’, but not as aggressively as market penetration. The most recent product development is a meat alternative made from tofu, called “Sofritas”. Chipotle is highly invested in Pizzeria Locale, suggesting the possibility of horizontal integration in the near future, and is using an adjacent strategy with its sister restaurant ShopHouse Southeast Asian

I believe one segment of the Chipotle customer population is the self-expression people. These people are the kind of customers that want to express their values of supporting the local farmers and the farmer’s mission of growing organic food and their way of supporting that movement is by patronizing this kind of restaurant.

Traditionally, the fast food industry has been associated with the cause of this health-related issue (Boyle 2004). Major fast food companies have been called to Federal Government summits to improve the quality of junk food (Wright 2007). While most of these major companies have now taken

The development of fast food was revolutionary; however this revolution was corrupted by big business and their desire to maximize profit. With fast food being a staple for society, due to its convenience, the consumers fail to realize what is inside that burger they are eating. These cost effective additives may be justifiable in a businessman’s perspective but what about the consumer?