Executive Summary : Th Е Food Industry

1447 WordsMar 3, 20176 Pages
Executive Summary Thе food industry is a complex field that incorporates diverse enterprises. Accordingly, it entails agriculture, food packaging and distribution, food processing, legal and financial issues. Besides, the industry is highly fragile due to sensitivity of consumers to food items. The increased prevalence of food-related disorders and ailments triggers more concern on consumption of particular foods from certain outlets. Chipotle is one of the largest fast-casual restaurants in America. The company has enjoyed immense success for over twenty years. However, it is currently facing specific challenges that include stiff competition, shortage of labor, supply chain issues, negative criticism and slow growth rate following a…show more content…
Moreover, the food industry is a dynamic field where consumers’ demands are always changing. Nonetheless, overall trends suggest that consumers are shifting toward healthier and safer foods to avoid the looming lifestyle diseases that include diabetes, high-blood pressure and obesity. In addition, food poisoning is another key concern that could impact adversely the industry by attracting lawsuits and loss of customers. Introduction to Chipotle Sincе its establishment in 1993 by Steve Ells, Chipotle chain of fast-casual restaurants has grown incredibly. Currently, the organization operates with over 2000 restaurants across the globe while sustaining its headquarters in Denver, Colorado, in the US. Although Ells’ dream was opening a fine-dining restaurant, an unexpected twist of events emerged. Chipotle acts as one of the most popular fast-casual restaurants that offers quality food products and services. Accordingly, Chipotle strives to attain its goal by adhering to a precise mission, Food with Integrity. The company purports to rely on chiefly naturally-grown ingredients to generate quality products. Even so, Chipotle faces stiff competition from other fast-casual and fast food companies that include Whole foods, Panera Bread Company, Starbucks Corporation and McDonalds. In addition, Chipotle owns and manages all of its subsidiary restaurants rather than embracing franchises. Furthermore, the chain relies on a limited restaurant menu that entails

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