Explain The Marketing Process Of Reebok

876 Words4 Pages
DESCRIBE THE MANAGEMENT PROCESS FOR THE KBF IN YOUR CHOSEN BUSINESS
• Marketing is the total system of interacting activities design to plan, price, promote and distribute products to present and potential customers
• Reebok has used marketing strategies taken to achieve the businesses marketing goals though the marketing mix
• They have used Product, Place, Promotion and Price to break through other competitors and become a leading fitness clothing brand
PRODUCT
• Firstly, Reebok have strategically released product ranges for example, footwear and sports related accessories by conducting surveys across both genders
• From survey information Reebok have gathered they have released footwear which will help people achieve their fitness goals
…show more content…
“Take the gym with you”.

EXPLAIN HOW THE MANAGEMENT PROCESS OF THE CHOSEN KBF HAS IMPACTED THE ACHIEVEMENT OF BUSINESS GOALS

• In early 1990’s Reebok noticed that India had an emerging market which no other sports apparel and footwear brand had gained a market share on. Since the establishment in 1995, Reebok have gained 47% of India’s market share in athletic footwear and
Get Access