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Facebook An Analysis Of The Future Essay

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Facebook: An Analysis of the Future In 2004, Harvard University was graced by the presences of Facebook, which began as a startup directory service specifically for students. Mark Zuckerberg envisioned a business plan that would provide networking services to college, then later, high school student, which grew extremely rapidly. As he continued to build on his business strategy, other groups of people were added that evolved into this massive internet technology (IT) business of today. Facebook sparked the interest of sites, investors as the pool of stakeholders increased phenomenally. As a business grows, so does increased risks in which Facebook was no exception. Risks such as competitors, privacy and security issues, user’s denial,…show more content…
According to Business Insider (2017), Facebook 2017 stock price on the NASDAQ closed at $172.02 US that is up by .05 cents, since previous close at $171.97; an overall increase of 36.32% throughout the year (see Appendix D). Facebook and Alphabet, Inc., who is the owner of Google and YouTube, also compete as a duopoly for digital advertising; whereby, Ingram (2017) indicates the two organizations will share 50% of the market revenue worldwide (see Appendix E ), along with 60% of the United States (US) sustained market profitability. Hence, no other companies earnt more than 5% of said mentioned shares (Ingram, 2017). This strengthens the position of Facebook financial agenda; furthermore, includes purchases of notable businesses that created additional value to its strategic goals to expand. Such acquisitions include WhatsApp, Oculus Virtual Reality (VR), and Messenger, gave Facebook the needed competitive edge, further increases users, reaching 1.65 billion per month (QUOTE), and increase revenues from effectively priced prominent advertisements. Increase Users and Partnerships. Secondarily, another core business strategies that led up to competitive advancements included how Zuckerberg understood the need to capitalize on its user’s base of people, intrigued with digital friendship, relationships and corporation’s fulfillment of bannered advertisements (Barnett & Han, 2011, p. 2). Prior, in the year 2004
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