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Factors Affecting Travel And Tourism

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Trends & Factors affecting the Travel & Tourism Industry

Since the 1960’s, the travel and tourism industry has changed and evolved rapidly, becoming shaped by trends and factors within it.Past developments have played a major part in changing the travel and tourism industry up until now, one of which is destination development. Destination development has shaped the travel and tourism sector up until now, by changing the awareness of certain destinations. It is vital in the travel and tourism sector because without the ever changing development of such places, the industry would lose money. Destinations need to develop to meet increasing tourist numbers and the demand of new facilities. The industry is always changing in order to keep up with several factors that are changing the way people travel and book holidays. These factors include low cost air travel, the lower expenditure of UK tourists in destinations, and technological advancements. These trends and factors affect many companies in the industry; Thomas Cook and VisitBritian.

Low cost air travel

Availability and choice of airline routes has expanded, as the rise of the low-cost carriers has led to a significant increase in the online distribution of seats to a wide range of destinations at competitive prices .These changes have made it easier for customers to research and build their own travel experiences, leading to strong growth particularly in the independent travel sector (including dynamic packages and individual holiday components) and in online distribution. In order to generate deeper insights into their market, in November 2012 Thomas Cook commissioned one of the largest surveys conducted in the industry in recent years. They questioned over 18,000 consumers (including both Thomas Cook customers and non-customers) across their key source markets of the UK, Germany and Sweden in order to establish clear facts about their marketplace. Those surveyed were asked to respond to a set of questions regarding their travel habits and preferences, in order to understand why they shop with a particular travel brand, and to learn what travellers want and how they feel when they book and experience their holidays.

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