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Factors Influencing Retail Store Atmospherics

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There are several important factors that influence consumer store choice behavior. Although the influence of these elements differs, depending on such variables as the type of product purchased the type of store (such as discount, department or other), and the type of consumer , the factors discussed in this section have been found to exert general influence on store choice. They include store location, physical design assortment, prices, advertising sales promotion personnel and services.
Store location
Location has an obvious impact on store patronage. Generally the closer consumers are to a store, the greater their likelihood to purchase from that store. The farther away consumers are from a tire, the greater the number of intervening …show more content…

• Many economic factors affect retail sales which can have a positive or negative impact on businesses. The state of the economy decides the type of impact economic factors have on retail companies. The economy consistently faces factors that can change its growth and decline, thus affecting everyone.
Technology
• Technology plays an increasingly important part in the retail industry. Many consumers and some businesses shop online. Shops that have yet to jump on this trend face lower sales, creating financial problems. Large retail stores understand the positives of online availability. Not only does it provide convenience to customers who have busy lives, but it can eliminate in-store marketing campaigns. A lot of retail outlets carry discount coupons or promotional codes on certain merchandise, making their sales soar.
Population Growth and Tourism
• As the population increases it will determine the amount of retail sales. This depends on which demographic is larger--newborns or baby boomers. Currently, baby boomers are not in a position to spend, since they are reaching the age of retirement. In addition, the number of dependent people--those under the age of 14 and over the age of 65--ranks quite high. The people in the middle years, who are taking care of the dependents, have less disposable income causing a negative impact on retail sales. However, certain communities create

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