There are several important factors that influence consumer store choice behavior. Although the influence of these elements differs, depending on such variables as the type of product purchased the type of store (such as discount, department or other), and the type of consumer , the factors discussed in this section have been found to exert general influence on store choice. They include store location, physical design assortment, prices, advertising sales promotion personnel and services.
Store location
Location has an obvious impact on store patronage. Generally the closer consumers are to a store, the greater their likelihood to purchase from that store. The farther away consumers are from a tire, the greater the number of intervening
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• Many economic factors affect retail sales which can have a positive or negative impact on businesses. The state of the economy decides the type of impact economic factors have on retail companies. The economy consistently faces factors that can change its growth and decline, thus affecting everyone.
Technology
• Technology plays an increasingly important part in the retail industry. Many consumers and some businesses shop online. Shops that have yet to jump on this trend face lower sales, creating financial problems. Large retail stores understand the positives of online availability. Not only does it provide convenience to customers who have busy lives, but it can eliminate in-store marketing campaigns. A lot of retail outlets carry discount coupons or promotional codes on certain merchandise, making their sales soar.
Population Growth and Tourism
• As the population increases it will determine the amount of retail sales. This depends on which demographic is larger--newborns or baby boomers. Currently, baby boomers are not in a position to spend, since they are reaching the age of retirement. In addition, the number of dependent people--those under the age of 14 and over the age of 65--ranks quite high. The people in the middle years, who are taking care of the dependents, have less disposable income causing a negative impact on retail sales. However, certain communities create
In a day of, “I want it now and I’m willing to pay for it,” a shopping center has to offer a variety of stores, and also have several options. The shoe shopper will go to the place with 5 shoe stores before they go to the place with only 1. They may not realize that of the 5 available shoe stores; only 1 is in their price range, but satisfying a wider variety of consumers will help the mall broaden the shopper’s experience. But it is important to remember that shoppers are price sensitive, so not only do you need a variety of stores offering a variety of products, but you also need to be able to provide a variety of price points so you don’t limit your shopper demographics.
Retail industry sector encompasses companies and individuals that are engaged in selling products to consumers. As the biggest economy in the world, retail industry in the U.S. is one of the biggest industries in the world with total sales of nearly $5 trillion in 2016 as per www.census.gov. National retail foundation’s report mentions retail industry as the largest private sector employer in the United states with about 15 million people working in the industry. Retail industry in the united states comprises brick and mortar stores and a growing e-commerce sector.
4) Location- Decisions about where to locate a store are critical to any retailer’s success. Location decisions are particularly important because of their high cost, long-term commitment and impact on customer patronage. Choosing a particular location type involves evaluating a series of trade-offs. These trade-offs generally include the occupancy cost of location, the pedestrian and vehicle customer traffic associated with the location, the restrictions placed on the store operations by the property managers, and the convince of the location for customers.
it. It is important to look at how easy the store is to get to, the environment of which the store is
According, the United State Census Bureau, the U.S. population is increasing, every eight seconds a child is born. With the population increasing sort of rapidly the construction of new neighborhoods it is going to be necessary to house these prospering families. Also, the establishment of stores are going to be needed. Therefore, neighborhood stores are going to become available and malls too, but they both are going to vary in certain aspects. Neighborhood stores are stores that provides accommodations to the locals. Malls, on the other hand, are large buildings made of multiple competitive retails stores. Nevertheless, neighborhood stores and malls seem very similar, but when looking at their square footages, remoteness from home, and marketability, they are quite different.
On the other hand, a online retail store in comparison to a retail store provide new values to their marketing system. Businesses like Scorptec offer values to their customers in different methods. The most simplistic value they offer is reduced prices of their products attracting customers. The reasoning behind reduced costs of goods is because the handling cost have reached minimal amounts in parallel to retail stores. Online retailers require only a storage warehouse to contain their products and dispatch them when they are required. This is managed by inventory control to ensure that products are available for sale when needed without overstocking on the product. The prime function of managing an online retail is that the business doesn’t require shipping products to independent intermediaries. This makes time and concentration more available on creating an improved product without the need to consistently dispatch products to outlets but simply
A boutiques location is also another very important factor. For instance if a boutique targeted market is young adults, yet they open their store in country sides, there will be less consumers walking
Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online
There are a number of reasons for the growth in out of town retailing. Firstly, increased car ownership has meant that many more people
The Stock Market Project is to teach students about how a stock market works. This will help them develop great understanding of it and could have an easier way of monitoring their money. It is important that one understands how the stock market works before they invest their money into it. While doing this project it will give a sense of experience to the students that do so. Help them comprehend what the future will bring them if they do decide to invest their money in a corporation one day.
Based on the provided demographic data points by the real estate company experts, we’re able to utilize the existing 250 stores with 32 various data points. These data points vary from the ethnic backgrounds, family income and size, to the house sizes and the amenities, to the sales and percent of hard goods for each of the stores. We’re additionally geared with the 7 competitive types: 1 – Densely populated areas with relatively little direct competition; 2 – High income areas with little direct competition; 3 – Locations near major shopping centers; 4 – Stores in downtown
Canada’s retail structure has changed and evolved dramatically over the past few decades because of changing household size, cars per person, immigration, and population aging. (Swales, 141) Consumer demand does not stay the same universally because it varies from one region to another, and the size of the market explains the differences in consumer activity among cities. To meet the population demand of consumers these days, marketing has to focus on the various characteristics of each region. Changing consumer demands requires a change in retail structure, which is largely determined by the purchasing patterns of
Up until today, I've always wondered what the appeal was to opening a store right next door to your competition. What you said makes sense, that store A reaps the benefits of Store B without really trying simply because of location. I'm the type of person that hates malls and wants to be in and out as quickly as possible lest I end up going crazy. If Store A has what I want and is centrally located to where I parked, I'll likely go there without giving Store B much thought if it's on the other side of the mall from me regardless of if they are running a sale or not. If Store B is next to Store A, I would likely stop and price shop.
Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.
Economists use the retail sales data in their models to make predictions on a wide variety of economic issues. Again, because retails sales accounts for such a large proportion of GDP, it is used along with other factors as a way to estimate the direction of the quarterly and annual GDP numbers. Used in conjunction with data such as the consumer price index, it is also very relevant for inflation forecasts as the data can offer glimpses into the affects of rising or falling prices. This in turn is closely tied to predictions for the direction of future interest rates as potential additional government action. Finally the retail sales data can be used to estimate