Factors that influence consumer buying behavior

Offer- An offer is a proposal involving one of the parties offering something of value to the other party in the agreement. Both parties are allowed to reject the offer. For example, buying a second-hand car, a person interested in buying the car makes an oral offer of $16,000.

2.Social Factors: A consumer's behaviour is influenced by such social factors as reference groups, family and social roles and statuses. A person's reference group consists of all the groups that have a direct or indirect influence on the person's attitudes or behaviour (Kotler, 2000, pp.163). Reference Groups create pressures for conformity that affect actual product and brand choices. The MiZone and Aqua Blue range of bottled water is aimed and is consumed by people who do considerable exercise and are concerned about their fitness and well being. Consumers in this group would notice that their peers consumed MiZone or Aqua Blue and would then purchase it themselves.

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

Social and personal factors play an important role in the consumer behaviour and the decision making process. Social factors includes groups that have a direct and non-direct influence on the behaviour, as how group learn cues from each other on how to behave and respond to certain situations; they observe each other to fit in (Solmon, 1996). Beside the effect of group norm on the consumer behaviour, Kotler et al. (2008) augments the

There are various influencing factors to consumers in their purchase process. Four factors which influence consumer behaviour are cultural factors, social factors, personal factors and psychological factors. In cultural factors various sub factors are like culture and social environment, sub culture, social class and cultural trends. Social factors also influence consumer behavior significantly. They are reference groups, family and social roles and status.

The combination of these factors help the consumer in decision making further Psychological factors that as individual consumer needs, motivations, perceptions attitudes, the learning process personality characteristics are the similarities, which operate across the different types of people and influence their Behavior.

This chapter will be describing the consumer decision making in regard the consumer buying behavior. The purchase is the only visible part of the consumer behavior; the processes that lead the consumer to the final decision of purchase are munificent in this study. The consumer buying behavior as a part of the marketing strategy lead the main objective to learn the way how the individuals, groups or organizations choose, by using and disposing the goods and the factors: for example the previous buying experience, taste, price and branding on which the consumers base their purchasing decisions (Kotler and Keller, 2012).

Consumer behavior is usually significant to the marketers, which makes the great contribution to let the marketers further know about consumers’ think such as the factors, which play the main role in making the determining (Brosekhan, Velayutham & Phil, 2008). Consumer buyer behavior is an important factor in consumer behavior, which is defined by Blythe (2008) as a kind of significant behavior includes

Consumer behavior is an extensive variety of study about the choice making procedures that a buyer set aside a few minutes of making a purchase. As indicated by Kotler et al, (2009) "Purchaser behavior is the investigation of how people or gatherings purchase, utilize and discard merchandise, administrations, thoughts or experience to fulfill their needs or needs". And Kotler et al. (2008) likewise expressed that "They are amazingly attempting to research the customer purchasing behaviour to figure out what customers purchase, where and how they purchase, when and why they purchase. It is simpler for analysts to discover the responses for what, how, where, when and a number of consumer purchase however it is not that much simple to discover why they purchase. The reason is "the answers are regularly bolted inside of the purchaser 's head". As indicated by above articulations, it is not simple to discover why consumer purchases a specific item or administration and it ought to be unique in relation to merchandise to

(2) Social Factors: - Almost every society has some form social class structure. Every society has its status groupings largely based on similarities in income, education and occupation. Social classes are relatively permanent and ordered divisions in a society whose members shares similar values, interests and behaviours. Researchers have invented the five typical social class are upper, upper-middle, and middle, working and lower. Social class in nations like USA,

People purchase products and services for a variety of reasons, whether it is for their own personal wants and needs, for family and friends, or for prestige. These consumers vary in age, income, education, and lifestyles. This report briefly discusses the influences involved in consumer purchases and identifies the consumer process used in order to purchase a product or service.

The study of consumer buying behaviors is key to the efforts of marketers and the creation of effective marketing strategies for an organization. As one analyzes data collected from consumer purchases or data gleaned from surveying shoppers and consumers, that data can potentially lead to information for building strategies aimed at:

Social elements influence buyer conduct altogether. Each individual has somebody around affecting their purchasing choices. The essential social variables are: reference bunches, family, part and status. (Perreau, 2014.).

Academically speaking, although consumer buying behavior has been focused and researched in long time, it still need to be researched, because consumer-buying behavior can be changed by different variables, such as different markets, cultures and economic situations (Sharma, Bhola, Malyan & Patni, 2013, p. 817; Ghochani & Zadeh, 2015, p. 308). On another side, Wood (2000) said that in consumer market, a brand can provide the differentiation of one seller’s product from the other competitors, so that managing a brand correctly is very important because it can bring customer satisfaction, and low price sensitivity (Knapp, 2000, p.33; Ghodeswar, 2008, p.4). So this topic is very essential in the fields of marketing, business and management as it researches how consumer-buying behavior influence on managing brand in a new view that provides a new research orientation for this field.

1. Consumer behavior: consumer behavior is the study of when, why, how, and where people do or do not buy products. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behavior. (Kuester, Sabine 2012)