Fest And Mermaid Splash Case Study

Decent Essays

INNOVATION: The Haunted Pirate Fest and Mermaid Splash website acts as a central hub of information for what has become the City’s signature special event. Using a creative blend of photography and animation, the site immediately immerses users into an engaging web browsing experience. The website uses strong visuals to showcase the different areas of the event and is jammed packed with pertinent information about the festival. IMPACT ON THE COMMUNITY: The Haunted Pirate Fest and Mermaid Splash website promotes community engagement through the various interactive modules housed within the site. Event attendees are encouraged to utilize the website for social interaction before, after, and during the event. Community members and festival patrons can participate in feedback polls, rate featured musicians and acts, upload their personal event photos, and share information directly to their favorite social media networks. Additionally, the site …show more content…

The CRA has three staff members dedicated to planning the event, and one of the biggest challenges faced is communicating event information in real time. Staff can now direct most, if not all, inquiries about the festival to the website. The site is constantly being updated so that local residents and interested tourists can have the latest information about what is taking place with the festival. The website is user friendly with easy to navigate tabs that identify key components of the event, such as the entertainment, vendors, sponsors, contests, and participating CRA business merchants. The website features usability, accessibility, and a responsive design, which enables users to easily access the site from any mobile device. So no matter where website visitors are they can stay in the know about the Boynton Beach Haunted Pirate Fest and Mermaid

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