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Finding Solutions To Information Overload In Social and Technical System Strategies

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Transforming Data and Information Overload Into A Defensible, Long-Term Competitive Advantage Introduction The proliferation of data, process and system integration technologies, combined with the rapid advances made in analytics, Big Data, customer management and supply chain applications are power catalysts of disruptive change in enterprise IT. Given the fact that many legacy, 3rd party and previously disparate, disconnected systems are for the first time being integrated together, the amount of data available for analysis and decision making has never been greater. Add to this the torrent of data being generated daily through an enterprise's sales cycles, social networks subscribed to, and customer interactions, and the amount of data available can becoming quickly overwhelming. All of these dynamics taken together form the area of analytics and enterprise software called Big Data. As tempting it is for the analytically-minded to dive into these terabytes and explore for insights and previously-unknown associations in the data, to get the most value from the investments in BigData, analytics, and enterprise applications, governance-based frameworks need to be defined that align these systems to specific strategic objectives (McKendrick, 2012). The advent of Hadoop, H-Base, MapReduce and other data analysis and aggregation platforms and applications only become relevant in the context of strategic goals and their accomplishment (Rogers, 2011). That is why more

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