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The Importance Of Big Data

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Big data is the buzzword of the moment. Defined as high volume, high velocity and high variety information assets, big data helps businesses to make better business decisions. Millions of patent documents are filed and updated each week and with no signs of slowing down it is crucial for businesses to implement techniques for improved patent management, investing in the information and analyses big patent data can provide.
Patents are a form of IP protection that can legally block competitors, but they also have the potential to be valuable business and financial assets. For market participants, patent data can provide direct insight into where competitors are strategically– which industries are they focusing on? What innovations are …show more content…

Acting as “technology indicators”- patent data provides detailed coverage of technologies and their lifecycles. Businesses can utilise this rich information to inform decisions at every stage of patent portfolio management. Big data analysis can improve the targeting of investments and increase their value. Armed with in-depth knowledge of competitor patents, decision-makers can answer board-level questions: “Is our portfolio more advanced than that of our competition?” “Is our IP protected?”
Big data technologies incorporate data sets to inform decision makers at an appropriate time, such as when they are assessing budgets or company productivity, making decisions more proactive. With improved industry insight too, businesses can optimise all phases of industry exploration, innovation and production. With unique context and guidance for your business decisions, big data will make your patent lifecycle even more valuable.

IMPACT of big data:
One piece of information may be insignificant, but billions of data points can illuminate. That’s the underlying promise of big data and analytics, which observers have been calling a revolutionary development for several years now. But it’s difficult to know where a revolution is headed while it’s still unfolding. New research from the McKinsey Global Institute

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