Four Cultural Issues Affecting the Google Culture Today

Google has run into many different issues in trying to expand itself internationally in an effort to increase its market share. Google has been viewed by many countries as a threat to their cultural values and norms. Many people feel that by allowing Google to have free reign in their countries will allow them to impose the Anglo-Saxon outlook on a variety of different topics, like history, pop-culture, and even fashion. Many European and Asian countries are combating Google a few different ways to ensure that their culture is not diluted by American society. The most popular by far has been the creation of a local search engine within the country, many times

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

One of the tops 100 companies in America for Diversity is Google. They have been on the top spot for six consecutive years being the country’s best companies to work for. Google is in the information technology industry the company founded in 1998 and their headquarters is located in Mountain View, California having a total of 72,053 employees. Google is a great example of company culture, in how they treat their employees with free meals, trips, parties, financial bonuses, gyms, a dog-friendly environment and so on. Google is known to be driven, talented and among the best of the best. And with this success even the most successful company needs an evolving culture that can grow along with the company. It has been a challenge for the major

Google’s work culture was inspired by the history of his grandfather during the early labor movement (Sanford, 2014). In the 1920s and 1930s, Mr. Page’s paternal grandfather worked as a pipe fitter at a Chevrolet plant in Flint, Michigan (Sanford, 2014). Serious injury on the General Motors assembly line was a normal part of a daily life for workers. Workers could be beaten by their bosses and workers could be fired for exhibiting a “questioning attitude” (Sanford, 2014). Mr. Page’s grandfather became an early organizer for the United Automobile Workers union, and risked his life to change conditions for American workers (Sanford, 2014). Battles were lost and won, resulting in their efforts to help shape a new ethic in America.

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

Google have employees from all walks of life and speak dozens of languages, reflecting on the global audience in which Google serves.

The lack of research and development caused a major failure for Google’s entrance to France, Germany and Japan. Not partnering with a local entity led to unsuccessful bridging to cultural barriers which led to many mistakes.

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

The company's official mission statement is "to organize the world's information and make it universally accessible and useful" (Google, 2012). Google hires people who are smart and determined, and the organization favors ability over experience (Google, 2012). Google is one of the top tech companies in the world and as a result it attracts some of the world's top talent. Although many of the employees share common goals and visions for the company, they all hail from different walks of life and speak dozens of languages, reflecting the global audience they market to.

Culture at Google – Has there not enough been spoken about the culture at Google?

Google’s recruitment team is known for implementing an idiosyncratically intense hiring process. Every year Google receives over 3 million applications. But Google hires about only 7,000 or about 0.2%, said at LinkedIn’s recent Talent Conference by company’s HR boss Laszlo Bock, according to Quartz [1]. It is noticed that the hiring rate is lower than the acceptance rate of the top universities like Harvard, Stanford and MIT.

Google’s human relations and human resource management styles have changed the way that companies will be managed in the years to come. Google’s model of motivation and leadership tears down the traditional scientific management theory which focuses on results rather than the employees who deliver those results. The Vice President of People Development at Google stated that the company’s strives “to create the happiest, most productive workplace in the world. It’s less about the aspiration to be No.1 in the world, and more that we want our employees and future employees to love it here, because that’s what’s going to make us successful” (Smith,2014). Google shows employees they are valued and constantly motivates them in the workplace by creating a culture that fulfills their needs in all aspects. The office design, the management style, policies, and perks/benefits all put the employee first.

The strategy of focusing on getting information to millions of people internationally is the foundation of Google. Another strategy in which Google is unique is their culture. Google creates an atmosphere of creativity, teamwork and brainstorming which has helped win them a spot in the top 10 of Fortune magazine’s best companies in which to work.

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.