General Information / History : Starbucks

Starbucks is a “premier roaster, marketer and retailer of specialty coffee” (Marketline 2012). This company is globally recognized because of their vast amount of stores, consisting of more than 17,000 retail stores in over 55 countries. Most retail stores are in highly populated areas, like “downtown and suburban centers, office buildings, university campuses and in select rural and off-highway locations” (Marketline 2012).

The Starbucks Corporation is an international coffee company that was founded in Seattle, Washington (Starbucks.com). With 19,435 stores in 58 countries, it is the largest coffeehouse chain company in the world; Starbucks sells a variety of hot and cold drinks. These include espresso

Starbucks is a worldwide coffee company that produces world-class coffee, pastries and beverages. They are known as one of the most productive global coffee companies. Starbucks began as a small coffee and was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker in Seattle, Washington in 1971. It is now headquartered in Seattle, Washington and incorporated in Olympia, Washington. The company’s fiscal year end date is September 27th. Although Starbucks has its own audit and compliance committee, that puts together their financial statements and reviews all accounting and financial processes pertaining to the financial status of Starbucks Company, KPMG also audits their financial statements.

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Starbucks is a national coffee retail company that specializes in the selling, creating, and distrusting of many teas, creams, coffees, café style lunches, snacks, and flavor waters. Starbucks was founded in Seattle, Washington in 1971. Today, there are over 23,768 location worldwide. (Starbucks Corporation, 2016) Starbucks create a number of drinks available for purchase in store and power, beans, and cups available for purchase to create your own at home.

Starbucks coffee company is one of the most powerful American Corporations, it founded in 1971, inside a historic public market called Pike Place Market in Seattle Washington by three partners (lee, n.d). Starbucks company commenced with a small shop specializing in brewing products and providing high-quality coffee addition to teas, today it become a leading retailer of specialty beans, large variety coffee beverages, different pastries, and snacks, with approximately 24,000 stores in over 70 countries such as Belgium, Brazil, china, and Cyprus, and it is serving millions of costumers daily with unique product and premium prices (“Starbucks company profile,” n.d). The main international competitors of Starbucks are Costa the British coffee

An international coffeehouse franchise named Starbucks was founded in Seattle in 1971. It is the world’s largest coffeehouse and coffee retail chain, with approximately eleven thousand stores in the United States and more than twenty thousand stores worldwide in sixty-five countries ("Annual Reports). In 1981, Howard Schultz was introduced to Starbucks and had an immediate attraction to the company that drew him in for years to come. Schultz traveled to Italy in 1983, and the Italian coffee bars he frequented inspired him to develop a vision that would bring the Italian coffeehouse tradition to the United States. With the aid of local investors, Schultz purchased Starbucks in 1987. After the purchase, Starbucks opened its first location outside of Seattle.1 When Starbucks went public in 1992, the chain had grown to 165 stores across the country. Starbucks grew into 17,000 stores in 55 countries in 20 years ("Annual Reports"). The company has publicly stated that it intends to expand its brand and social influence into the realm of pop culture and to rival McDonald’s in level of global reach and economic power (Garcia, "Starbucks"). Starbucks expanded by entering into a business deal with Barnes and Noble. The goal was to sell Starbucks coffee in bookstores where people came to spend quality time reading books. Furthermore, they decided to expand the business concept out of the United States by launching over 200 new store locations. As soon as the concept was introduced

.1. Introduction1.1 Distinctive Growth Tale of Starbucks 1.2 Strategic Deportment1.3 Starbuck as a Global Corporation 1.4 Impact on the international economy

Sandra had already collected some basic company information about Starbucks. The Starbucks Company, Inc. sold coffees, teas, and other drinks; foods items; accessories and equipment through retail outlets. It also sold coffee beans, teas, and cold drinks wholesale. The company began in 1971 in the Pikes Place area of Seattle, WA. It had expanded its number of retail stores to over 15,000 located in both the US and internationally by 2005. In 2005 Starbucks management announced its intention to double the number of retail stores and increase the number of customers to all stores.

The Starbucks Company is a purveyor of gourmet coffee that was founded in 1971 at Seattle’s Pike Place Market (Retrieved March 10, 2015, from http://www.starbucks.com/about-us/company-information). At that time Starbucks was a single storefront that offered premium, fresh roasted whole bean coffees. Since opening that single store Starbucks has grown to an international presence with branding that is recognizable worldwide. In addition, Starbucks has increased their product line beyond hot and cold coffee beverages to include hot and cold teas, packaged whole bean and ground coffees, high quality, fresh foods and coffee making equipment and supplies. Starbucks operates a total of 19,767 company operated and licensed stores and operates in 62 countries. In addition to the Starbucks’ brand the company also owns and operates other well-known brands such as Teavana and Seattle’s Best Coffee. (Retrieved March 10, 2015, from http://news.starbucks.com/uploads/documents/Starbucks_Fiscal_2013_Annual_Report_-_FINAL.PDF)

Starbucks Corporation, founded in 1971 in Seattle, Washington, is the leading retailer of premier coffee beverages and related foods and merchandise, around the world. Its annual sales are over $6 billion, with a profit over $400 million. Starbucks had about 182,000 employees across 62 countries, with 19,767 locations. Many of their location are retail stores or located in airports and shopping centers. The average Starbucks consumer visits the store 18 times a month; 10% visit twice a day. Their products include high-quality/ premium priced coffees, teas, a variety of healthy food and beverages. By providing their customers with a relaxing atmosphere, creating signature drinks and providing environmental safe products, they

Starbucks Corporation is a well-recognized franchise known for their high-quality coffee and sustainable culture, established in Seattle in 1971. The store was located in “Seattle’s historic Pike Place Market” (Starbucks, 2016) where they delivered the world’s premium fresh-roasted Arabic bean coffees. With Starbucks rich history, they opened New Zealand’s first store in 1998 along with other countries. Since the introduction, Starbucks has determined to be a unique brand and differentiation from the other fast food companies that operate in this particular industry. Instead of marked as a burger chain, Starbucks is distinguished as providers of rich traditional coffee with a strong connection with their consumers in the fast food industry. Besides coffee, Starbucks presents a variety of “tea, fine pastries…” (Starbucks, 2016), in accordance with customer preference. The Starbucks brand operates around humanity, for example, dedication to the “highest quality coffee in the world” (Starbucks, 2016). The main competition for Starbucks is Nestle, McDonalds, Dunkin’s Donuts and local coffeehouse/cafes.

Starbucks is a Coffee Company that is successfully renowned throughout the corners of the world. It has successfully won a great amount of loyal customers regardless of its high priced, coffee. Many investors are also interested in this business as they see Starbucks as a moneymaking investment. Starbucks is popular for its high priced and high quality coffee with an ambient of comfortable sofas and delightful music. It has advertised and promoted itself as the “Third Place” that means a place where people can visit beside their homes and jobs (Starbucks: A Strategic Change and Management Perspective, 2014).

Starbucks first opened its doors in Seattle’s Pike Place Market with the name being coined from that of Moby Dick’s first mate (Schultz & Yang 1999). It has spread its shops across North America, all over Europe, the Middle East, Latin America as well as the Pacific Rim with an estimated 35 million customer weekly (Michelli, 2008). With tremendous growth from a small time coffee shop, the company has matured to an international icon that today it is one of the world’s leading retailer, roaster and brand specialty coffee (Story, 1971). The company offers whole bean coffees, espresso beverages, and confectionery and bakery items.

Starbucks is an American company who try to expend its business to other country around the world. However, each country owned and has an identity, a history, and culture. This requires to Starbucks to analyze the current market and adapt his offers according to the needs and mores (usages).